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Digital and Design
Council as a platform
Rethinking Adur & Worthing’s operating model
for the digital age
Digital and Design
Paul Dave
Director for
Digital and Resources
@pdbrewer
Head of
Digital and Design
@davebriggs
Digital and Design
The context
Adur and Worthing - whaaaaaat?
Our challenges:
• customer demand
• creaking IT
• clunky processes
• austerity
Digital and Design
Air cover
Digital and Design
Digital is a way of rethinking the
operating model of an organisation to
meet the current and future needs of its
customers in the digital age.
Digital and Design
Or, if Uber (or some similarly ghastly
bunch) were to run a service, how would
they do it, and what could we learn from
them (without becoming ghastly
ourselves)?
Digital and Design
Our approach
1. A digital operating model that reduces bureaucracy
in favour of the front line
2. Tackling back office systems as well as web front
end, to enable the new operating model
3. Engaging service design to rethink processes
4. Investing in capabilities, not systems
5. Consuming as well as creating
Digital and Design
The digital operating model
Digital operating models reduce bureaucracy by
directly linking those with needs with those with
solutions via the network.
Music, news etc. Now Uber, Airbnb.
Also public service - Buurtzorg.
Truth is, we can make savings and keep front line.
Digital and Design
Back office IT
To deliver the operating model, we need more than a
web agency style approach.
End to end system redesign to ensure IT is as lean as
possible to free up resource and make savings.
Delivering seamless user experiences on one platform
- no double keying or middleware.
Some of the existing stack remains to deliver specialist
capabilities (accounting, payroll, revs and bens calcs)
Digital and Design
Service design
Along with IT efficiencies, services are redesigned
from the bottom up to make best use of the
technology and to drive out pointless effort.
Service design techniques are used that
encourage a user focused, co-designed approach
that meets actual need.
Digital and Design
Capabilities
Rather than investing in any single, siloed
solution, we invest in generic capabilities that can
be re-used as building block to develop solutions.
Capabilities are anything that is needed to deliver
a product or service - the entire value chain.
IT is a convenient place to start, but not the end.
Digital and Design
Consume and create
The platform is a space where capabilities can be
shared by the Council and any other organisation.
Therefore where appropriate the Council
consumes other people’s capabilities as well as
delivering our own.
Digital and Design
A fairly terrible example which
nonetheless hopefully explains the sort
of thing we mean.
Digital and Design
Niche
Solution
Infrastructure
Community
management
Digital and Design
Solution
Niche Niche
Solution
Infrastructure
Community
management
Digital and Design
Solution
Niche NicheNiche
Solution Solution
Infrastructure
Community
management
Digital and Design
Niche NicheNiche
Generic capability
Infrastructure
Community
management
Digital and Design
The essential foundation for all of this is
a modern IT stack.
Digital and Design
Digital and Design
Key features
1. Low/no code
2. Buy or build configure
3. Plug in and out
4. Strong data architecture
5. Build services, not applications
6. Scales up - but more importantly, out
Digital and Design
Programme
Waste
management
Housing
Planning
At the same time
HR
Performance
Risk
Bereavements
Digital and Design
Delivery in a brown field
Future
Present
ServiceTechnology
Street%community
HR
AWCS
FMS%rehosting
Digital and Design
Digital and Design
Tech capabilities
Digital and Design
But does the business lead the tech or
the other way around?
Digital and Design
Digital and Design
Benefits realisation
- inefficiency is hard-wired
- FTE savings must be delivered by the business
- wire in into service planning cycle
- simplify applications estate
- protect or repurpose to front line
Digital and Design
What we’re learning
This is really, really, really hard. Really hard.
Need for speed
How do we work with others? How does platform
differ from shared service/partnerships/selling?
What are the conditions needed for successful
digital transformation?
Digital and Design
Any questions?

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Council as a Platform

  • 1. Digital and Design Council as a platform Rethinking Adur & Worthing’s operating model for the digital age
  • 2. Digital and Design Paul Dave Director for Digital and Resources @pdbrewer Head of Digital and Design @davebriggs
  • 3. Digital and Design The context Adur and Worthing - whaaaaaat? Our challenges: • customer demand • creaking IT • clunky processes • austerity
  • 5. Digital and Design Digital is a way of rethinking the operating model of an organisation to meet the current and future needs of its customers in the digital age.
  • 6. Digital and Design Or, if Uber (or some similarly ghastly bunch) were to run a service, how would they do it, and what could we learn from them (without becoming ghastly ourselves)?
  • 7. Digital and Design Our approach 1. A digital operating model that reduces bureaucracy in favour of the front line 2. Tackling back office systems as well as web front end, to enable the new operating model 3. Engaging service design to rethink processes 4. Investing in capabilities, not systems 5. Consuming as well as creating
  • 8. Digital and Design The digital operating model Digital operating models reduce bureaucracy by directly linking those with needs with those with solutions via the network. Music, news etc. Now Uber, Airbnb. Also public service - Buurtzorg. Truth is, we can make savings and keep front line.
  • 9. Digital and Design Back office IT To deliver the operating model, we need more than a web agency style approach. End to end system redesign to ensure IT is as lean as possible to free up resource and make savings. Delivering seamless user experiences on one platform - no double keying or middleware. Some of the existing stack remains to deliver specialist capabilities (accounting, payroll, revs and bens calcs)
  • 10. Digital and Design Service design Along with IT efficiencies, services are redesigned from the bottom up to make best use of the technology and to drive out pointless effort. Service design techniques are used that encourage a user focused, co-designed approach that meets actual need.
  • 11. Digital and Design Capabilities Rather than investing in any single, siloed solution, we invest in generic capabilities that can be re-used as building block to develop solutions. Capabilities are anything that is needed to deliver a product or service - the entire value chain. IT is a convenient place to start, but not the end.
  • 12. Digital and Design Consume and create The platform is a space where capabilities can be shared by the Council and any other organisation. Therefore where appropriate the Council consumes other people’s capabilities as well as delivering our own.
  • 13. Digital and Design A fairly terrible example which nonetheless hopefully explains the sort of thing we mean.
  • 15. Digital and Design Solution Niche Niche Solution Infrastructure Community management
  • 16. Digital and Design Solution Niche NicheNiche Solution Solution Infrastructure Community management
  • 17. Digital and Design Niche NicheNiche Generic capability Infrastructure Community management
  • 18. Digital and Design The essential foundation for all of this is a modern IT stack.
  • 20. Digital and Design Key features 1. Low/no code 2. Buy or build configure 3. Plug in and out 4. Strong data architecture 5. Build services, not applications 6. Scales up - but more importantly, out
  • 21. Digital and Design Programme Waste management Housing Planning At the same time HR Performance Risk Bereavements
  • 22. Digital and Design Delivery in a brown field Future Present ServiceTechnology Street%community HR AWCS FMS%rehosting
  • 24. Digital and Design Tech capabilities
  • 25. Digital and Design But does the business lead the tech or the other way around?
  • 27. Digital and Design Benefits realisation - inefficiency is hard-wired - FTE savings must be delivered by the business - wire in into service planning cycle - simplify applications estate - protect or repurpose to front line
  • 28. Digital and Design What we’re learning This is really, really, really hard. Really hard. Need for speed How do we work with others? How does platform differ from shared service/partnerships/selling? What are the conditions needed for successful digital transformation?