Slides from a presentation I gave to the NIRI Capital Area Chapter on Jan 6, 2010. Some of the slides are repetitive from previous presentations. Includes an overview of the recent trends of how social media is being used for investor relations.
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NIRI Capital Social Media and Investor Relations - January 6, 2010
1. Social Media and Investor
Relations – Winter 2010
Presented by:
Darrell Heaps
Co-Founder & CEO
Q4 Web Systems
2. This is clearly a nascent
movement in the field of
communications,
something that hasn't
happened since the
advent of the internet over
15 years ago.
Brian Rivel, President of Rivel Research Group
Dec 9, 2009 Rivel's Intelligence Council Conference
http://bit.ly/8zGcPP
3. Social Media is the New Normal
67% of global online population use social
networks and blogs
80%
70% 67%
60%
50% 58%
Sep-06
40% Jun-07
30% 36% Mar-08
20% 27% Mar-09
10%
0%
Global Social Media Use
Source: Universal McCann Wave 3 &
Nielsen Online reporthttp://bit.ly/11il0Y
5. Institutional adoption of social media
47% read information posted on a blog which prompted
them to investigate an issue further
20% read information posted on a blog which led to an
investment decision or recommendation
63% of US pro investors say blogs and social networks will
play an increasingly important role in investment decisions in
the future
Source: Brunswick Group Sept 2009 http://bit.ly/yz482
6. Financial Blogs and Social Networks
Largest financial blog aggregator and
community 4 million unique users/month
Trading social network. Based on
Twitter. Available through Bloomberg.
Wiki finance portal. Social interactive
data.
7. Package content so it’s easy to share
YouTube, SlideShare, Flickr
Bloggers, media and investors
share and republish your content
Increase awareness of your
company or point of view
Establish “voice of authority”
9. Primary Benefits of Social Media for IR
Large Cap Small Cap
Voice of authority Increased awareness
Mitigate value erosion Amplified content
Front run issues Find new investors
10. So what does this all mean?
“Fish Where the Fish are”
The web and social media are the dominant channel
Traditional channels are no longer effective on their own
Prioritize the web/social media to compete effectively for
capital
12. What are the risks?
The risks exist whether you participate or not
Social media policy is required to control company wide use
and related disclosure risks
Only share material content that has been previously
disclosed under Reg. FD (website content should be the
focus)
Manage selective disclosure risks through “voice of authority”
approach
23. Proactive vs. Reactive
Proactive Reactive
Early on Twitter, Late adopter
YouTube and Activist shaping truth
SlideShare online and impacting
Front run issues with media
activists Stock value eroded
Shapes the discussion Moved aggressively to
Mitigates value execute on social
erosion media
Still working through
issues