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Blue Ocean Strategy

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Danny D. Kosasih
Danny D. Kosasih

Class Presentation at MMUGM

BusinessTechnologie
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Blue Ocean Strategy How to create Uncontested Market Space and Make the competition irrelevant dannyonstrategy.blogspot.com
Strategy? Competition Attack Battlefield Competitor War Defense Commander
What is Strategy? ,[object Object],[object Object]
Our business world today is much affected by military terms ; Chief Executive Officer , headquarter , front line , operation , mission , marketing war , strategy , tactic , competitor …..strategy as a tool to win over the competition
The famous – Porter’s Five Forces Competition among Rivalry Buyers (Buyer Power) Suppliers (Suppliers Power) Threat of New Entrant Substitutes
[object Object],[object Object],[object Object]
Strategic Management ,[object Object]
Blue Ocean Strategy ,[object Object],[object Object]
Red Ocean Vs Blue Ocean Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Value Innovation: the cornerstone of Blue Ocean Strategy ,[object Object]
Value Innovation: the cornerstone of Blue Ocean Strategy ,[object Object]
Value Innovation: the cornerstone of Blue Ocean Strategy ,[object Object]
The Four Actions Framework Reduce Which factors should be reduced well below the industry’s standard? Eliminate Which of the factors that the industry takes for granted should be eleminated? Create Which factors should be created that the industry has never offered? Raise Which factors should be raised well above the industry’s standard? A new value curve
Blue Ocean Strategy in Indonesia Aqua is the market leader and pioneer of packaged mineral water since 1978. It has changed the traditional way of white water serving.
AQUA Case Study ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],AQUA Case Study
FRAMEWORK FORMULATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you. Please visit my blog website: http://dannyonstrategy.blogspot.com

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Blue Ocean Strategy

  • 1. Blue Ocean Strategy How to create Uncontested Market Space and Make the competition irrelevant dannyonstrategy.blogspot.com
  • 2. Strategy? Competition Attack Battlefield Competitor War Defense Commander
  • 3.
  • 4. Our business world today is much affected by military terms ; Chief Executive Officer , headquarter , front line , operation , mission , marketing war , strategy , tactic , competitor …..strategy as a tool to win over the competition
  • 5. The famous – Porter’s Five Forces Competition among Rivalry Buyers (Buyer Power) Suppliers (Suppliers Power) Threat of New Entrant Substitutes
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  • 13. The Four Actions Framework Reduce Which factors should be reduced well below the industry’s standard? Eliminate Which of the factors that the industry takes for granted should be eleminated? Create Which factors should be created that the industry has never offered? Raise Which factors should be raised well above the industry’s standard? A new value curve
  • 14. Blue Ocean Strategy in Indonesia Aqua is the market leader and pioneer of packaged mineral water since 1978. It has changed the traditional way of white water serving.
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  • 18. Thank you. Please visit my blog website: http://dannyonstrategy.blogspot.com