The document discusses active and passive jobseekers and how online recruitment companies engage them. It notes that active jobseekers are currently seeking work but passive jobseekers are employed and selective. Generalist sites focus on application volume over quality, while niche sites targeting specific industries or skills can attract higher quality candidates. The document recommends that niche recruitment sites focus on quality job postings, trusted platforms, and targeted communications to engage both active and passive jobseekers. It predicts generalist sites will lose market share to emerging niche competitors that provide higher quality recruitment services.
42. Extremely high competition for search engine traffic and large numbers of job aggregators, all trying to differentiate themselves
43. Cost of online job advertising has been driven down considerably
44. Emergence of yet more engagement distribution channels (e.g. Twitter) compounds the issue
45. Downward spiral fuelled by Recruitment companies using cheap multi-posting optionsNet result: the reputation of generalist online recruitment is worsening
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47. The quality of job ads can be extremely poor, especially from recruitment companies
56. Already demonstrated by the strategic search activities of professional recruiters (and some corporates)
57. Research of user behaviour shows that skilled candidates would generally prefer a smaller number of relevant opportunities than the experience currently offered by generalists
58. Jobseekers want to feel loved: far easier to achieve through a trusted organisationWith more than 70% jobseeking now online, the niche approach is a compelling alternative
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60. Focus on SEO around well-researched niche phrases and above all avoid the generalist
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62. Wrap the technology in a user experience that instils confidence, trust and sells the benefitsMarket the service as premium offering
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64. Quality is driven by assuring candidate privacy and enabling them to stay in control
65. Strike the right balance between rich information capture and ease of upload
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67. Drive targeted response to job ads by marketing to well-defined segments of your dbUse all of the above to drive the high quality CV provision at a premium price
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69. Emerging niche job boards with a ready-made audience will face significantly lower attraction costs
70. The generalists will be forced to invest in moving up the recruitment food chain in order to provide higher quality services to the employer