This presentation explains what a video blog is, why businesses should consider making them, and provides a basic overview of how to go about making one. This presentation is based on one presented to Flinders Partners, Australia in January 2011 by Dan Monceaux. Pictures are linked to sample videos on youtube.com

1. “ What is a video blog, and why should my business make one?” Originally presented to Flinders Partners, January 2011 Note: Images in this presentation are linked to sample videos on Youtube.com

2. What is a video blog?

4. uses sound, video and direct delivery

5. low production cost

6. high level of engagement

7. easily distributed, discovered & tracked

8. Why does our business need one?

9. Strengthen bonds between projects & people Increase awareness in you, your business & its work Efficient, consistent communication Engage & inform the wider community Search Engine Optimisation Information, projects & spokespeople are connected via the video medium Distributing via email, on site hosting & off-site posting Share the link and avoid unnecessary repetition Reach the outside world 'off-site' via Youtube & other online communities Video content is prioritised in searches due to the host sites' overall popularity Result Method

10. What should businesses vlog about?

12. announce milestones, achievements

13. introduce other team members when relevant

14. ask questions of your audience/peers

15. respond to other people's relevant videos

16. How do I make a vlog post?

18. A camera

19. A computer

20. Internet access

21. Confidence! What you need:

22. 1. Write your vlog post's title, description & tags 2. Record several takes direct to camera 3. Label your best take (rename the file) 4. For immediacy, upload to Youtube & embed anywhere 5. For advanced services, contact danimations Step-by-step process:

23. So, when should we start?

24. Contact us for more information ->