Presentation from Social Media Benchmark event CIM London

1. Innovate with Intelligence:
Latest Digital Marketing Techniques
Daniel Rowles

2. Who Am I?
• Daniel Rowles
• CIM Course Director
• 14 Years experience in digital marketing
– Both client and agency side
• BBC, Vodafone, MasterCard, Warner Bros, Boots,
John Lewis
• @danielrowles

3. Show of Hands…..
Google (or any other) Analytics
Facebook
LinkedIn
Twitter
Pinterest
Google+

4. What I’ll Cover
• Latest changes
• Planning
• Measurement (and pitfalls)
4

5. http://www.google.com/insidesearch/plus.html

6. Bing Social Sidebar

7. Social Proof

8. Google Privacy Policy
‘we can tell you that you’ll be
late for a meeting based on your
location, your calendar and the
local traffic conditions.’

9. Volume-based metrics
• 10 Million ‘Likes’!
• What does that mean?
– Engagement
– Sentiment
– Share of Voice
– Revenue

10. EdgeRank

12. Google Goggles and visual search
http://www.google.com/mobile/goggles

13. Recognzr
http://www.tat.se/

14. SocialMention.com - FREE

15. Viralheat

16. Radian6

18. Engagement in action

19. Considering
objectives

20. Meaningful Information

23. The Dangers of Last Click

24. Multi-Channel Funnels

25. Rule for Magnificent Web Success
• For every $10 spent on analytics data
• Spend $90 on people to tell you what it means
• Avinash Kaushik - Google

26. The path to ROI

27. Same Fundamentals Apply

28. http://www.youtube.com/watch?v=CvVp7b5gzqU

29. Conclusions
• Set objectives
• Select appropriate channels
• Measure, engage and improve

30. Thank you
• @DanielRowles
• danielrowles@me.com
• www.targetinternet.com