Marketing explained.

1. Steps to building your
business
Your
Your Business
Strategy
Your Marketing
and Sales Tools
Your Brand
and Identity
Your Customer
innovationsand
Insignt
Innovations

2. Your Business
Strategy
Your Marketing
and Sales Tools
Your Brand
and Identity
Your Customer
innovationsand
Insignt
Innovations
Metrics, Dashboard, implement, hold you
accountable, make better business decisions
Coach, challenge, sound board, collaborate,
get the best brains in the room
Your business model
Set vision, business goals direction
Your Business
Strategy

3. Your
business
Your Business
Strategy
Your Marketing
and Sales Tools
Your Brand
and Identity
s
Metrics, Dashboard, implement, hold you accountable,
make better business decisions
Your Customer
innovationsand
Insignt
Innovations
Coach, challenge , sound board, collaborate,
get the best brains in the room
TOOLS
Consulting and templates
to create your businesses’:
•
•
•
•
•
Vision, mission statement
Value proposition
Values
Metrics
Business model –future
state audit
• Build marketing plan with
target customers
• Infrastructure and
resource planning
Your business model
Set vision, business goals direction
Your Business
Strategy

4. Your
business
Your Business
Strategy
Your Brand
and Identity
Your Marketing
and Sales Tools
s
Marketing and sales
metrics
Your Customer
innovationsand
Insignt
Innovations
Lead generation and
sales funnel
Customer capture
and communication
Your Marketing and
Sales tools

5. Your
business
Your Business
Strategy
Your Marketing
and Sales Tools
Your Brand
and Identity
s
Marketing and sales
metrics
Your Customer
innovationsand
Insignt
Innovations
Lead generation and sales funnel
TOOLS
Consulting to build your
Sales and marketing model
CRM options
Email Autoresponders
Sales mechanism
Sales and Marketing
integration.
• Lead generation and
conversion programs.
• Marketing and Sales
metrics and planning
• Marketing and Sales
Dashboards
Customer capture
and communication
•
•
•
•
Your Marketing and
Sales Tools

6. Your Business
Strategy
Your Marketing
and Sales Tools
Your Brand
and Identity
Your Customer
innovationsand
Insignt
Innovations
Customer metrics satisfaction, loyalty
Service and product
innovations
Customer feedback
mechanisms buying cycles
Your Customer
Insight and innocation

7. Your
business
Your Business
Strategy
Your Marketing
and Sales Tools
Your Brand
and Identity
s
Customer metrics
satisfaction, loyalty
Your Customer
innovationsand
Insignt
Innovations
Service and product
innovations
TOOLS
Customer feedback
mechanisms, buying cycles
Your customer insight and
innovation
•
•
•
•
•
•
•
Customer survey
Employee survey
Sales cycle feedback
Customer buying cycles
Product innovation teams
Customer metrics
Customer touch points
and collaboration
Your Customer
Insight and
Innvations

8. Your Business
Strategy
Your Marketing
and Sales Tools
Your Brand
and Identity
Your Customer
innovationsand
Insignt
Innovations
Metrics: awareness, preference,
market share, referral
Consistent personality,
look and feel, voice
Value, unique
value proposition
Your Brand and
Identity

9. Your
business
Your Business
Strategy
Your Marketing
and Sales Tools
Your Brand
and Identity
s
Metrics: awareness,
preference, market share, referral
Your Customer
innovationsand
Insignt
Innovations
Consistent personality,
look and feel, voice
TOOLS
Values, unique
value proposition
Your Brand and Identity
• Values, personality and
value proposition
• Brand audit
• Brand style guide
• Brand positioning
• Tag lines
• Visual library
• Branding collateral
• CMS for web content
Your Brand
and Identity