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Electronic Arts Marketing Strategy
1.
2. • Top video game company
Electronic Arts
• Best selling Sports Franchise Company Overview
• Holds many licenses with ESPN
?
Xbox PS3 PC Mobile
FIFA 13 360
Audience
3. Problems? Marketing Strategy
Low Consecutive
Sales per
Consumer
Personal
Relationships
with
Consumers
7. Importance of Social Awareness
350 million people access Facebook
through their mobile devices
20s
The average age of
players across Integrate Mobile App
the globe
83%
Of people ages 18-29 use a form of
social networking
8. Timeline/ Budget
Amount of Seasonal
Advertising Increase advertising in
spring and summer months
Primarily focus on game
releases during the fall
Spring Summer Fall Winter
% of Advertising Budget
Social
Media/Mobile
SEO
Marketing
Community
Sponsorship
Blogs
9. Shooting For Success
SEO Marketing
Search Engine Optimization
Google Analytics
FIFA 12
Fifa 12
Fifa soccer game
Fifa gameplay
Fifa is awesome
Tracking Unique Visitors
to EA.com
10. What We Hope To Achieve
More Like ’s
Consecutive Sales
#
www.ea.com
Google Search
Results