Bringing a digital strategy vision / web 2.0 to life
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A fictitious jewelry company want to know what web 2.0 is. What could their digital future be? This presentation tells a story to bring this to life
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Bringing a digital strategy vision / web 2.0 to life
- 1. What could web 2.0 mean for Acme Jewellers
- 2. Problem
- 4. ?
- 5. A NEW web
- 10. interactive Web
- 11. Web
- 12. 2.0
- 13. Let’s start with some concepts
- 14. Findability
- 15. How will your customers FIND The Acme Jewellers Website?
- 16. Let’s start with Search Engine Optimisation
- 17. Content
- 18. What do customers want to do on the site?
- 19. … Find an engagement ring
- 20. How about tagging ?
- 22. Blogging
- 23. Getting your people
- 24. Talking to your customers
- 25. Social network
- 26. Creating a reason for coming to Acme Jewellery
- 27. Building a conversation around your rings
- 28. Because an engagement ring is more than a product
- 29. It is an experience
- 30. A community to share experiences
- 31. “ Where did you give yours?”
- 32. “ How did you do it?”
- 33. “ What does yours look like?”
- 34. “ Where did you buy it?”
- 35. Customers spread the word about Acme Jewellery Off-line…
- 36. … and on-line with social bookmarking
- 37. AJAX
- 38. It’s a cool new technology
- 39. That enables the web to be more interactive
- 40. “ I can build my own Acme Jewellry experience”
- 41. “ find as you type”
- 42. “ Find a ring for me”
- 43. Syndication
- 44. Sharing content with other sites
- 47. Spreading the word on Acme Jewellery
- 48. So what could it look like?
- 49. Meet Allen Cartoons from http://www.designcomics.org/
- 50. He’s met this special person…
- 51. And he’s fallen in love
- 52. And he wants to celebrate this
- 53. With a special gift
- 54. A diamond ring
- 56. About rings
- 57. He starts where every journey starts
- 58. Google
- 59. He does a search for diamonds
- 60. Acme Jewellry comes top of the list
- 62. An engaging homepage Acme Jewellers Find Share Learn Hear an engagement ring experiences About rings what we say
- 63. He’s engaged
- 64. {well not yet}
- 65. Acme Jewellers knows what Allen’s goals are
- 66. {Because you’ve researched what people like Allen want from their website}
- 67. Allen knows how much he’s got to spend
- 68. He doesn’t know much else
- 69. There’s a tool on the site…
- 70. That helps Allen choose a ring
- 71. Refining his results in ‘real time’
- 72. Where he lives
- 73. Local shops
- 74. He likes what he sees
- 75. He’s found THE ring
- 76. Its in a store nearby
- 77. Here!
- 78. But is the store any good?
- 79. The community have rated it highly
- 80. He reserves the ring
- 81. But what if it doesn’t fit?
- 82. He can measure the ring size
- 83. {Like this}
- 84. To make sure the ring will fit
- 85. A little while later…
- 86. He visits the store and picks up the ring
- 87. He is delighted…
- 88. He hopes she will be too
- 89. {he wants to be s ure}
- 90. A special gift deserves to be given in a special place
- 91. But where?
- 92. What does the Acme Jewellers community say?
- 93. He can see recommended locations on an interactive map
- 94. And read about other peoples experiences
- 95. So…
- 96. He’s got the ring…
- 97. He’s got the location…
- 98. And Now…
- 99. his special person has got the ring
- 100. …
- 101. Sometime later…
- 102. They return to the site Acme Jewellers Find Share Learn Hear an engagement ring experiences About rings what we say
- 103. They can see a 3-D image…
- 104. That they can share with their friends
- 105. And can have as a screen saver on their mobile phones
- 106. …But what if they loose the ring?
- 107. Acme Jewellers can pass the details of the ring to selected insurance brokers…
- 108. Allen can insure the ring in just one click Click
- 110. Engaged
- 111. …
- 112. Meanwhile…
- 113. Down the street…
- 114. At the store
- 116. On what customers are buying… Causeway bay In the last Week customers have bought these rings in 3 1 6 8 2
- 117. ..…
- 118. These
- 119. Are just
- 120. initial
- 121. initial ideas
- 122. Acme Jewellers beta Web 2.0
- 123. www.dancingmango.com