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Growing your Business in a Down Economy
1. How you can take advantage of the best time in history to gain market share A guide to leading your market
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10. "The keys to gaining market share in a recession seems to be spending money and adding to staff. Firms that increased their budgets and took on new people were twice as likely to pick up market share.” Management Review survey of firms in the 1990 – 1991 recession Source: Greenburg, Eric Rolfe. "Fortune Follows the Brave," Management Review, January 1993 Copyright 2009 ABI Digital Solutions
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12. “ When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.” Henry Ford Copyright 2009 ABI Digital Solutions
13. “ Rather than wait for business to return to normal, top executives should cash in on the opportunity that the rival companies are creating for them. The company courageous enough to stay in the fight when everyone else is playing safe can bring about a dramatic change in market position.” Advertising as an antirecession tool Harvard Business Review Source: Dhalla, Nairman K. "Advertising as an antirecession tool," Harvard Business Review, Jan.-Feb. 1980 Copyright 2009 ABI Digital Solutions
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19. Super Bowl advertising costs have doubled since 1999 Source: ZdnetNews 1/2001, http://www.reuters.com/article/rbssTechMediaTelecomNews/idUSN0644484220080506
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22. Drop in ad spending Source: Association of National Advertisers survey released 2/10/2009 , http://www.ana.net/news/content/1622, http://www.businessweek.com/magazine/content/04_50/b3912109.htm?chan=search, http://www.mediaweek.com/mw/content_display/special-reports/mediaweek-forecast/e3i8984cd09f9fc983651aaf8eb5b71c8ed, http://www.kiplinger.com/businessresource/forecast/archive/Firms_Slash_Ad_Budgets_in_2009_081219.html
27. Top of mind choices A $400,000 study shows what gives you top of mind… Source: The Ultimate Sales Machine by Chet Holmes, Portfolio 2007
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33. How to attract a lot more buyers and increase and improve your branding
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38. Be strategic in spending your marketing dollars – outdoor advertising has the lowest CPM Source: OAAA http://www.oaaa.org/marketingresources/factsandfigures/mediacomparison.aspx
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46. Drawing Them In * Billboards * Vehicle Graphics * On Premise Signs
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50. Getting Closer * Billboards * Vehicle Graphics * On Premise Signs * On Premise Signs Why the Repetition?
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