All about Glow and the Glow Machine.

1. Glow overview

2. about Glow
Our proprietary Facebook Ads system:
“the highest distinction of excellence
ever offered to our marketing partners
Offices in London, UK and Los Angeles, CA Running & optimising campaigns with
direct API integration into:

3. some of our clients

4. What is
• Glow Machine is a tool which helps advertisers
BUILD, MANAGE, OPTIMISE and UNDERSTAND
their Facebook ad campaigns on a huge scale
• Developed in conjunction with the largest and
most sophisticated Facebook ad agencies in
Europe & North America
• Gives greater control over how, where and
when ads are displayed to the target audience
• Helps maximise relevancy of ads and enables
greater efficiencies to be driven, thereby
significantly reducing CPCs and CPAs

5. Problems we answer
1. how the interest graph 2. how to increase the 3. how to understand the
can be harnessed for penetration of FB posts ROI generated through
more effective ad to as wide and as the network effect of
targeting relevant an audience as sharing
possible

6. Product offering
coming in 2013
Ads Sponsored Facebook Page Post Offer Advanced Page Post & Twitter +
Stories Exchange Booster Builder Insights App Insights additional APIs

7. Integrations
Glow Machine is the only Facebook PMD to be fully integrated
with both AppNexusDoubleclick
• Automatically creates click impression trackers
• Shows all conversion data and values in Glow Machine
• Brings display social closer together
• Compare Facebook marketplace, FBX display (RTB) performance in
one interface
• Use 1st of 3rd party data segments in FBX
All data in the Glow Machine can be imported and exported to
any 3rd party system (through our API)
• Reporting / MI solutions
• internal billing systems
• Data Management Platform

8. Comparing FBX Marketplace buys
Single view on all Facebook inventory
• De-duplicated conversion attribution across format buying method
• Conversion Funnel visualisation (coming Q113)
• Full FBX creation trafficking (coming Q113)
• Integrates fully with DoubleClick View Click trackers

9. Reporting Capabilities
performance
audience
creative
budget
Interactive data visualisations enable immediate recognition of which elements of the
campaign deliver the greatest performance
We can also join this up with data from other digital channels (search, mobile display)

10. Customised reporting analysis
• Glow will create and distribute campaign reports to your team on an agreed schedule
• Data can be fed straight from your data management platform into our tracking system via API
• We also have an integration with DoubleClickDfA so data from online and mobile campaigns
can be pulled into Glow Machine
• Analytical reports can be delivered illustrating key learnings across channels with suggestions
that inform campaign strategies

11. Pricing structure
Software License Managed Services
5% of media spend 15% of media spend
All inclusive fees – full transparency with nothing hidden. Volume pricing available.

12. Testimonials
“My company is one of the world's largest advertisers on Facebook and we are a happy Glow
customer. What do I like most? They focus building features that actually make a difference for
power users such as us (workflow oriented) rather than the gimmicky features that look good in a
sales deck. Just one man's opinion.”
Angus Lovitt, Director of Performance Marketing, King.com
“Glow is clearly the market-leader in Facebook Ads API solutions. Our clients have demonstrated a
high level of satisfaction with service and results, and having tested other competitive products
return to Glow making it their Facebook solution of choice.”
Rolf Dinsdale, VP Sales, GlassBox Media Group
“Glow Machine has helped StarcomMediaVest to test multiple micro-segments and bid strategies
really quickly and easily. Ultimately producing excellent results for our advertisers.”
Associate Director, SMV Group
“By testing and optimising the campaigns through Glow, we can achieve very satisfying results on
Facebook – not only from a branding perspective but also in absolute sale numbers.”
LoïcLasne, E-Marketing Manager, Lacoste