Android

1. How to get results
from an Android
mobile marketing
strategy
A Practical Guide
1
Saturday, 7 January 12

2. marketing needs
single-mindedness.
so you can do more
with your time.
Damien
This work is licensed under the
Creative Commons Attribution-
NonCommercial-ShareAlike License.
Android is a trademark of Google Inc. 2
Saturday, 7 January 12

3. @damiensaunders
3
Saturday, 7 January 12

4. Problem - no one has time for all
this mobile marketing stuff.
Mobile is becoming the new
focus of integrated marketing.
Your marketing can only be
successful when you are single-
minded in what you do.
Saturday, 7 January 12
4

5. Samsung
Galaxy
Nexus
How ready is your business for
the next wave of smart phones? 5
Saturday, 7 January 12

6. HTC
Sensation
Portable media player with 8 mega pixel camera,
Dual Core processor, touch screen, fast 4G or
HSDPA internet, wifi and … voice and texts
6
Saturday, 7 January 12

7. Smart
phone
2013?
No … this is a wrist phone watch from
2011
7
Saturday, 7 January 12

8. 10 billion downloads of Android apps
- Dec 2011
Saturday, 7 January 12
8

9. Saturday, 7 January 12
200
million activated Android mobiles (up from
100m in May 2011).
9

10. 400
thousands of apps to choose from in Android
Market.
- Dec 2011
10
Saturday, 7 January 12

11. 46
The percentage of smartphones in the UK
- Comscore, Nov 2011
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Saturday, 7 January 12

12. 50
The percentage of smartphone users
who used an app last month
12
Saturday, 7 January 12

13. Saturday, 7 January 12
93
the percentage of 18 – 29 year old with a
mobile
13

14. 5,300
Million … estimated number of mobile phone subscribers
at the end of 2010.
- ITU, 2010 - this stat is based on active connections not people
14
Saturday, 7 January 12

15. How to start with
mobile marketing?
1. Make your web-site ready for the mobile internet
2. Adjust your e-mail marketing templates for easy reading on
smart phone screens
3. Start using mobile social networks like Foursquare
4. Tell your customers to check the mobile site
5. Find out what features your customers want in a mobile site
6. Enhance your mobile internet site with new features
7. Focus on returning and loyal customers
8. Think about a mobile app.
9.Contact me ...
15
Saturday, 7 January 12

16. Trends in digital
marketing
Ol’ Skool Nu Skool
• Print Ads • Social Media • Data Analytics
• Magazines • E-mail • Automated
• Expos & Trade • CRM Marketing
Shows • How to Videos • Location based
• Banner Ads • Time-limited
• Tele-sales
• Search deals
• Direct Mail
• SEO • Re-targeting
• Radio • Online-Offline
• Viral
• TV Targetting
16
Saturday, 7 January 12

17. marketing needs
Bri3sh
Interac3ve
Media
Associa3on
-­‐
Member single-mindedness.
so you can do more
with your time.
This
work
is
licensed
under
the
Crea3ve
Commons
A7ribu3on-­‐NonCommercial-­‐
ShareAlike
License.
To
view
a
copy
of
this
license,
visit
h7p://
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3.0/;
or,
(b)
send
a
le7er
to
Crea3ve
Commons,
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Street,
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San
Francisco,
California,
94105,
USA.
Saturday, 7 January 12

18. Want to read
more?
click to visit
damiensaunders.com
18
Saturday, 7 January 12