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From Likes To Loves in social business

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Dachis Group
Dachis Group

I delivered this deck in Dallas on 6 October 2011 as part of Lithium Technology's "Likes to Loves" Tour.

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From Likes To Loves - In Social Business Peter Kim Chief Strategy Officer 6 October 2011
About Dachis Group. ® 2011 Dachis Group. Confidential and Proprietary
From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour We are 200+ professionals worldwide Austin London New York Portland Philadelphia St. Louis Lincoln Madrid Amsterdam Sydney ® 2011 Dachis Group. Confidential and Proprietary
From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour We’ve worked with... Fortune 100 ® 2011 Dachis Group. Confidential and Proprietary
From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour We have delivered 500+ Social Media Solutions ® 2011 Dachis Group. Confidential and Proprietary
Let’s begin with the end in mind ® 2011 Dachis Group. Confidential and Proprietary
From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour The goal: create business value Activate! Unite! + Cultivate loyalists into advocates for your + Engage consumers in brand and have them Communicate! meaningful relationships demonstrate your brand + Brand values to that drive loyalty" values in the Create! consumers in new, marketplace" + A company that lives compelling ways" brand values from the inside out" ® 2011 Dachis Group. Confidential and Proprietary
+Create ® 2011 Dachis Group. Confidential and Proprietary
From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour ® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html
From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour From institutions to individuals ® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html
From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour Create: start with culture ® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html
+Communicate ® 2011 Dachis Group. Confidential and Proprietary
From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour Facebook 600M users worldwide ® 2011 Dachis Group. Confidential and Proprietary
From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour Twitter ® 2011 Dachis Group. Confidential and Proprietary
From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour YouTube ® 2011 Dachis Group. Confidential and Proprietary
From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour Communicate in new, compelling ways ® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html
+Unite ® 2011 Dachis Group. Confidential and Proprietary
From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour Fun stuff ® 2011 Dachis Group. Confidential and Proprietary KLM #Fly2Miami, March 2011. Source: KLM
From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour Rewarding stuff ® 2011 Dachis Group. Confidential and Proprietary Sources: youtube.com, lancome-usa.com
From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour Emotional stuff ® 2011 Dachis Group. Confidential and Proprietary Sources: deannaroy.com, Austin-American Statesman, Hyatt Regency Lost Pines Facebook page
+Activate ® 2011 Dachis Group. Confidential and Proprietary
From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour ® 2011 Dachis Group. Confidential and Proprietary
From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour Use the right tools for the right jobs ® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html
From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour The goal: create business value Activate! Unite! + Cultivate loyalists into advocates for your + Engage consumers in brand and have them Communicate! meaningful relationships demonstrate your brand + Brand values to that drive loyalty" values in the Create! consumers in new, marketplace" + A company that lives compelling ways" brand values from the inside out" ® 2011 Dachis Group. Confidential and Proprietary
Thank you + 1 512-275-7825 peter.kim@dachisgroup.com

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From Likes To Loves in social business

  • 1. From Likes To Loves - In Social Business Peter Kim Chief Strategy Officer 6 October 2011
  • 2. About Dachis Group. ® 2011 Dachis Group. Confidential and Proprietary
  • 3. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour We are 200+ professionals worldwide Austin London New York Portland Philadelphia St. Louis Lincoln Madrid Amsterdam Sydney ® 2011 Dachis Group. Confidential and Proprietary
  • 4. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour We’ve worked with... Fortune 100 ® 2011 Dachis Group. Confidential and Proprietary
  • 5. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour We have delivered 500+ Social Media Solutions ® 2011 Dachis Group. Confidential and Proprietary
  • 6. Let’s begin with the end in mind ® 2011 Dachis Group. Confidential and Proprietary
  • 7. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour The goal: create business value Activate! Unite! + Cultivate loyalists into advocates for your + Engage consumers in brand and have them Communicate! meaningful relationships demonstrate your brand + Brand values to that drive loyalty" values in the Create! consumers in new, marketplace" + A company that lives compelling ways" brand values from the inside out" ® 2011 Dachis Group. Confidential and Proprietary
  • 8. +Create ® 2011 Dachis Group. Confidential and Proprietary
  • 9. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour ® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html
  • 10. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour From institutions to individuals ® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html
  • 11. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour Create: start with culture ® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html
  • 12. +Communicate ® 2011 Dachis Group. Confidential and Proprietary
  • 13. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour Facebook 600M users worldwide ® 2011 Dachis Group. Confidential and Proprietary
  • 14. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour Twitter ® 2011 Dachis Group. Confidential and Proprietary
  • 15. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour YouTube ® 2011 Dachis Group. Confidential and Proprietary
  • 16. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour Communicate in new, compelling ways ® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html
  • 17. +Unite ® 2011 Dachis Group. Confidential and Proprietary
  • 18. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour Fun stuff ® 2011 Dachis Group. Confidential and Proprietary KLM #Fly2Miami, March 2011. Source: KLM
  • 19. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour Rewarding stuff ® 2011 Dachis Group. Confidential and Proprietary Sources: youtube.com, lancome-usa.com
  • 20. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour Emotional stuff ® 2011 Dachis Group. Confidential and Proprietary Sources: deannaroy.com, Austin-American Statesman, Hyatt Regency Lost Pines Facebook page
  • 21. +Activate ® 2011 Dachis Group. Confidential and Proprietary
  • 22. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour ® 2011 Dachis Group. Confidential and Proprietary
  • 23. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour Use the right tools for the right jobs ® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html
  • 24. From Likes To Loves - In Social Business | 6 October 2011 @peterkim #L2LTour The goal: create business value Activate! Unite! + Cultivate loyalists into advocates for your + Engage consumers in brand and have them Communicate! meaningful relationships demonstrate your brand + Brand values to that drive loyalty" values in the Create! consumers in new, marketplace" + A company that lives compelling ways" brand values from the inside out" ® 2011 Dachis Group. Confidential and Proprietary
  • 25. Thank you + 1 512-275-7825 peter.kim@dachisgroup.com

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