Cynthia Hartwig presented this primer on how editors can make their business web sites stand out at Seattle's Northwest Editors Guild. Lots of real world examples of how branding can help editors attract the kind of clients they want to work with. Deck covers branding, web site content, how frequently to update, and much more helpful content for small business entrepreneurs who specialize in the written word.
3. HOW CAN YOU DIFFERENTIATE YOUR
EDITING SERVICES IN CYBERSPACE?
500 Million Tweeters
• 1,262,120 blogs
•Facebook users have passed1billion
• More than 150 million LinkedIn users
• 51 million web sites
•
4. TAPPING INTO THE POWER OF NETWORKS
Creates a multiplier effect
• Breaks down silos and narrow reach
• Lets you stay engaged with your audience &
community
• Helps you stay current
• Lets you share resources and knowledge
openly and quickly
•
6. BRANDING 101
To attract a following, you must create an
identity to follow.
•Organizations
have brands.
•Individuals have personal identities or
personas.
•Brand, personality, persona =
who you are.