Customer Centria is a global customer engagement and experience company. We enable enterprises to engage with customers leveraging Technology, Analytics, Interactive Marketing, Digital and Social Media. We offer Products, Solutions & Services customized to integrate into the IBM Unica EMM Suite. We have demonstrated competence and experience across Telcos, Banking, Insurance, Retail, Airlines and Consumer Goods across geographies. This presentation runs you briefly through the expertise, experience and offerings of Customer Centria.

1. Private & Confidential www.customercentria.com

2. We enable
Customer Centricity,
Engagement and
Experience

3. We are Customer Centria
A Global,
Multi-Channel
Customer Engagement
& Experience Company
We strive to create delightful
experiences for your customers
through our basket of Products,
Services & Solutions, serving
clients across industries
Insurance Consumer Retail Telecom Banking & Financial Travel &
Products Institutions Hospitality

4. We are truly Customer Centric
Listen to what my need is NOW!
Make my experience Apply your knowledge about
valuable both tangibly and me, and use it to my best
emotionally and measure benefit. Know when I need you
Its impact the most
Deliver your brand promise Give me services & offers
consistently especially when relevant to my needs and
I need you most wants after analysing my
needs
Empower your people to Energize my engagement with my
treat me well and make my family, friends and community
experience delightful
Engage me through the channel
I prefer and I am most frequent on
Listen Analyse Engage Measure

5. We are driven by Future Growth Drivers
Our Pillars
Technology Interactive Analytics Social
Forms the Helps build strong Helps make sense Makes you customers
backbone of personalized of your data and interact with each
all modern relationships with your uncover hidden other & spread the
systems customers patterns in it work about your brand

6. We focus on the end customer
To us, data is not just a number, it is a customer and we use
our knowledge of the data to understand the behaviour and
requirements of a customer

7. Enabling the Customer Experience
CC’s METHODOLOGY
PRODUCTS Listen Analyse Engage Measure
CC’s PILLARS
Technology Interactive Analytics Social
SOLUTIONS
SERVICES
CC’s PROMISE
Right Right Right Right Right
ACADEMY
Customer Time Offer Channel Dialogue
ROI, Revenue, Profitability, Conversion, Share of Wallet, Efficiency, Lower Costs

8. Our Offerings Consist of Products, Services and Solutions
PRODUCTS SERVICES SOLUTIONS
EXPERIENCE & LOYALTY
CC SINGLEVIEW TECHNOLOGY
MANAGEMENT
ANALYTICS-BASED BUSINESS
CC LOYAL ANALYTICS SOLUTIONS
ENTERPRISE MARKETING
IBM UNICA INTERACTIVE
MANAGEMENT
SOCIAL INTERACTION
IBM COREMETRICS MANAGEMENT
OTHER 3RD PARTY PRODUCTS

9. PRODUCTS SERVICES SOLUTIONS
EXPERIENCE & LOYALTY
CC SINGLEVIEW TECHNOLOGY
MANAGEMENT
 Integrator ANALYTICS-BASED BUSINESS
ANALYTICS SOLUTIONS
 Profiler
 Transformer
ENTERPRISE MARKETING
 Deduper INTERACTIVE
MANAGEMENT
 Singleview Generator
SOCIAL INTERACTION
CC LOYAL MANAGEMENT
 Loyalty Program Designer
 Rule Management Engine
 Campaign Management Integration
IBM UNICA
 Campaign Management
 eMessage
 Marketing Operations
 Interact
 Detect
IBM COREMETRICS
 Web Analytics
 Social Analytics
OTHER 3RD PARTY PRODUCTS
 IBM SPSS
 IBM Cognos
 IBM Websphere Commerce
 Tibco Loyalty Labs
 Webfluenz
Products designed to enhance customer experience

10. PRODUCTS SERVICES SOLUTIONS
EXPERIENCE & LOYALTY
CC SINGLEVIEW TECHNOLOGY
MANAGEMENT
 Marketing Automation ANALYTICS-BASED BUSINESS
CC LOYAL  Customer Data Management SOLUTIONS
 Platform Integration
ENTERPRISE MARKETING
IBM UNICA  App Development
MANAGEMENT
ANALYTICS
IBM COREMETRICS
 Predictive & Prescriptive Analytics
OTHER 3RD PARTY PRODUCTS  Market Basket Analysis
 Web & Online Analytics
 Text & Speech Analytics
INTERACTIVE
 Cross-Channel Campaign Management
Services
 Digital, Mobile & Online Marketing
 Cross-Channel (Web, Virtual,
email, Mobile, SMS)
 Creative Design & UX
SOCIAL INTERACTION
MANAGEMENT
 Monitoring, Listening & Online Reputation
Management
 Games & Application Development
Effective services to enhance customer delight

11. PRODUCTS SERVICES SOLUTIONS
EXPERIENCE & LOYALTY
CC SINGLEVIEW TECHNOLOGY
MANAGEMENT
 Customer Listening
CC LOYAL ANALYTICS  Cross-channel Experience Management &
Integration
IBM UNICA INTERACTIVE  Customer Loyalty Management
ANALYTICS-BASED BUSINESS
SOCIAL INTERACTION SOLUTIONS
IBM COREMETRICS
MANAGEMENT
 Customer Lifecycle Management
OTHER 3RD PARTY PRODUCTS  Churn Management
 Channel Migration
 Customer Lifetime Value
ENTERPRISE MARKETING
MANAGEMENT
 Cross Channel Campaign Management
 Event Based Marketing
 Marketing Resource Management
Sharp solutions to optimise business outcomes

12. CC SingleView - Our Flagship Product
• Gives a full analysis on the quality of customer
data in your databases providing you with timely
opportunities to enrich your marketing
communication
• Helps you possess clean and rich data with less
errors leading to effective marketing campaigns
• Eliminates redundant entries within the data
and reduces costs accrued to you caused by
duplicates
• Enables you to gain insights that help you
understand your customer better and in turn
be more relevant to them with the next
communication
Discover the customer within your data!

13. CC Loyal
• In-built loyalty program manager which
provides marketers the ability to define customer
segments, program rules and reward structures
• End-to-end flexible, highly configurable rule
management engine that can help manage policies
regarding point earning system, redeeming, reward
tracking and fulfillment and member upgrade/
downgrade strategies
• Easy-to-use marketer friendly GUI which can
be modified as per changing business needs,
with minimal intervention from the IT department
• Dynamic loyalty management solution for small,
mid and large sized enterprises especially with
campaign management systems used for offer
management
The heart of your business lies with your customer!

14. CC Decision
• Enables businesses to obtain a holistic view of their customer
portfolio and allows them to forsee potential business
opportunities using key business parameters
• The customisable dashboard allows you to perform a ‘slice
and dice’ analysis of various business parameters such as
product, city, channel of sourcing, account vintage, etc
• It helps you evaluate the performance of line of business
(LOB’s) based on KPI’s such as sales, collection, etc.
• Its modularised design provides the ability to create trackers
that analyse and monitor specific business parameter or
segments which can be done at a customer or an account level

15. Customer Centria Learning Academy (CCLA)
• Practical coaching on Campaign
Management, Marketing
Automation, Analytics, Digital Marketing, Social
Interactions and Loyalty Management
Best • To get max output of your investments in these areas
Practices
Workshops
• Customised to your business needs and employee
preferences and at your location with flexible timings
Trainings
• Extremely interactive and Designed to help you
enhance day-to-day efficiencies
• Training that is Not restricted to strategy, but also
helps you jot an execution plan
CCLA • Covers the entire customer engagement and
experience platter
Give your workforce the knowledge and skills they need to meet your
strategic goals.
Go beyond, education and certifications – gain skills that matter in
real-life!

16. Our Competence Framework

17. • Technology Management, Advisory &
Implementation
• Customer Analytics & Business Intelligence
• Interactive Marketing
• Marketing Resource Management (MRM)
• Digital Engagement & Experience
• Social Interaction Management
• Loyalty Management
Practices
• Unica , Aprimo, SAS MA
• Banking
• Cognos, KXEN, Business Objects
• Insurance
• SAS Base, EM, EG, SPSS, R, S+
• Financial Services
Applications • Oracle, DB2, Teradata, SQL Server, Sybase
• Telecom Domain • Amdocs, Siebel
• Retail
• Interwoven, Drupal
• Consumer Products
• Ajax, .Net, XML, XHTMS, etc.
• Tours & Travel
• Alterian, Comscore
Technology
• Enterprise Data-Warehousing & Customer Data Marts
• Data Integration, Data Cleansing & De-Duping
• Marketing Automation & EMM
• Customer Analytics & Business Intelligence
• CRM – Analytical, eCRM & Operational CRM
• Content Management Systems
• 3D Virtual World – Second Life / Open Sim / Unity
• Advergames

18. Our Clients Include
INDIA INTERNATIONAL
Singapore
New Zealand

19. Awards
Internet Advertising Competition Awards 2011 –
1 Outstanding Website for GoJiyo and IDBI
Federal Weathsurance.
Global PR Conclave, 2011 –
2
Gold in the multimedia
campaign category for IDBI
Federal Weathsurance.
3 Internationalists awards for
innovation in media 2010, New York –
Silver in the Innovative Digital
Marketing Solutions category for
GoJiyo.
4 PCQuest Best IT Implementation awards 2011 –
Overall Best IT Project for GoJiyo

20. Accolades
Global Scanning – Digital Trends,
1 a leading UK based research
consultancy featured GoJiyo as
one of the most innovative social
networks from around the globe.
GoJiyo - rated as the second most
2
liked digital campaign of 2010 by
Afaqs!

21. Our Global Footprint
 We are headquartered out of Mumbai, India
 We have a product development team based in Bangalore, India
 We have sales offices in New York and Singapore
INDIA USA SINGAPORE
Mumbai: 116 West 23rd Street, Suite Level 31, Six Battery Road,
Premier House, 1st Floor, 500, New York , NY - 10011 Singapore – 049909
Plot # 38, Central Road, Tel : +1 646 375 2097 Tel : +65 67256296
Andheri (E), Mumbai – 400099 Fax : +65 67256297
Maharashtra
Tel : +91 22 61435200
Fax : +91 22 61435252
Bangalore:
Unit No. 306, “Brigade
Garden”, #19 Church Street,
Bangalore – 561001
Karnataka
Tel : +918041474748

22. Thank You
The Customer Engagement & Experience Architects
@customercentria
www.blog.customercentria.com