This specific presentation was first created for 15-minute presentations at the Cedar Rapids Optimist and Marion/Cedar Rapids Rotary clubs.

1. By Christoph Trappe
ChristophTrappe.com
April 2013
Tweet me at @ctrappe

2. My value proposition (current draft):
I help …
 people recognize good stories.
 people tell authentic stories through the best
channel as well as multiple channels.
 tell the community’s story.
 do all of this to improve our community.
 United Way (and the community) come up
with new, fun and innovative ways of telling
their stories.
Tweet me at @ctrappe

3. Who here is comfortable
in public? (Public
speaking, meetings, etc.)
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4. Who is here is comfortable
on social media?
Tweet me at @ctrappe

5.  Comfortable in public… but not on social.
 Why?
◦ Permanent
◦ So much more public
◦ People can go back to it
◦ There are dangers: Voice and tone, people read
what they want to read, might say something
“wrong.”
◦ It takes time to be public.
Tweet me at @ctrappe

6.  Brands can be built on social
 Jobs, jobs, jobs
 Connections, connections, connections
 Knowledge
 History
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7.  91% of online adults use social media
regularly (The Social Skinny)
 There are more devices connected to the
Internet than there are people on Earth
 40% of people spend more time socializing
online than they do face-to-face
(source: AllTwitter)
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8. Guesses?
According to Pew …
http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-
Networking-full-detail.aspx
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9. Tweet me at @ctrappe

10. … a dinner party.
You share stories, connect with people, listen!
You hardly ever sell.
Success in social media: Connect first. People
might buy later.
Not traditional marketing.

11.  Define what you want to accomplish…
◦ Gain knowledge
◦ Become a thought leader
◦ Chronicle the community’s story
 Define what you can and cannot say
 Start
 Re-evaluate (based on feedback – off and
online)
 Interact (Monitor what people are saying to
you! 70 percent of top brands do not
respond.)
Tweet me at @ctrappe

12.  Interactions
 Followers
 Klout.com
 Offline comments
 Other
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13.  Everyone is a brand: What do people say
about you?
 Who has a story to tell?
 Where can I find this story?
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14.  Wordpress.com (start a blog – I don’t
consider a blog social media, but some do)
 Twitter.com
 Facebook.com
 LinkedIn.com
Tweet me at @ctrappe

15. Questions?
Tweet me at @ctrappe

16. ChristophTrappe.com
ChristophsBlog.com
UWECI.org
Twitter.com/ctrappe
Facebook.com/ctrappe
(319)804-9853
ctrappe@gmail.com
Tweet me at @ctrappe