The document discusses various aspects of social media including defining social networks and their goals, popular social networks and their user statistics, using hashtags and retweeting on Twitter, searching for content using tools like Google alerts and search, podcasting and livecasting, cloud storage, search engine optimization techniques, and developing a social media strategy including analyzing demographics.
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What is Social Media
Say hello to Networking
Everyone is a Publisher
A Picture is Worth a Thousand Words
RSS
Mobile Strategy
Strategy: Five step Strategy
12. • A social network, trusted network, virtual
community, e-community, or online
community is a group of people who interact
through online networks, blogs, comments,
sharing, checking in, reviews, and who use
text, audio, photographs, and video for social,
professional, and educational purposes.
• The social network’s goal is to build trust in a
given.
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Facebook.com/Facebook
819 million monthly active users who used
Facebook mobile products as of June 30, 2013.
699 million daily active users on average in June
2013.
Approximately 80% of daily active users are
outside the U.S. and Canada.
1.15 billion monthly active users as of June
2013.
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19. • LinkedIn operates the world’s largest professional
network on the Internet with more than 238
million members in over 200 countries and
territories.
• Professionals are signing up to join LinkedIn at a
rate of more than two new members per second.
• There are over 30 million students and recent
college graduates on LinkedIn. They are LinkedIn's
fastest-growing demographic.
23. An information network
• Twitter is a real-time information network
that connects you to the latest stories, ideas,
opinions and news about what you
find interesting.
• Simply find the accounts you find most
compelling and follow the conversations.
24. • Mention Once you've signed up and chosen a Twitter
username, you and others can mention an account in your
Tweets by preceding it with the @ symbol, eg: "Glad your
shipment arrived @janesmith!“
• Retweet When you see a Tweet by another user that you
want to share, click Retweet below it to forward it to your
followers instantly.
• Message f you want to privately Tweet to a particular user
who's already following you, start your Tweet
with DM or D to direct-message them, eg: "DM
@joesmith234 what is your order number?"
25. • Hashtag Users often prepend # to words in
their Tweets to categorize them for others eg:
"Check out our new products for the Fall
http://t.co/link2 #fallsale"
• Think of hashtags as the theme of your Tweet.
• Users can then click on a hashtag to see other
similarly-themed tweets and find yours in
search.
40. Remember you can always hit reply to write
back to me directly, and if you feel like
sharing the
contents of this letter, the tiniest little bite of it
is posted up on Owner Magazine right here.
And if you really
really really REALLY liked this and found it
useful, please tweet it out!
And thank you! I’m glad you’re here.
--Chris...
73. • Techniques by which you optimize your web pages,
photos, and even videos to maximize search engine
rankings.
• When people are conducting an online search for the
type of product or service you provide, they will use
their favorite search engine. Type in one or two
words.
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Expense/Conversion (ROI)
Internal or External?
Analyze Your Demographics
Identify Your Demographic Groups
– How Many Groups are there and what are they?
• Who Are You?
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What is the description for each demographic group
What is your style for each
What is your persona
What is your Frequency
What is your call to action
Five Steps to a Successful Linkedin Company Page. Webinar
Click on the link to view Twitter Infographic. How to use Twitter by Cheryl Lawson. Must be in presentation mode to click hyperlink
Pinterest: Groom uses fiancee’s Pinterest account to create a surprise wedding
How to Pin Like a Manly Man – 30 Pinterest Boards for Men via Tailwind.com
Cheryl Lawson on Google+
Google+ Hangouts
Source FTC.gov
Source FTC.gov
Photo from Center of the Universe Festival in Tulsa, OK 2013. Photographer Jeremy Charles
Vimeo.com
Ustream.TV
Spreaker.com
Blogtalkradio.com
Justin.TV
SEO is like OCD. Because my name isn’t common, I had to find a way to differentiate my name from the other Cheryl Lawson’s. Using Key words like. Social Marketing Specialist, or Event Specialist, Cheryl Lawson helped. You just have to be consistent with your keywords. Think OCD.
Is your website Responsive? Wordpress Themes. Make websites work across multiple Devices http://www.google.com/think/collections/make-website-work-across-multiple-devices.html
You have a phone in your hand. Why would you need a mobile app to order a pizza? Orders are more accurate. Order tracker tells you when your pizza is on the way
Chapter 22 Social Media Bible 3rd Edition
Course Text: The Social Media Bible 3rd Edition. Instructor, Cheryl Lawson. Register for this class. Ucrextension.com