Presentation for the Basin Foundation. Oct. 9, 2010. To register for Social Media Saturdays with Cheryl Lawson visit http://socialmediasaturday.eventbrite.com/
4. What is Social Media? Social media is all about enabling conversations.
5. What is Social Media? You Cannot control conversations, but you can influence them.
6. What is Social Media? It’s all about engagement Communication Collaboration Education Entertainment
7. What is Social Media? Find and Exploit Your Niche The Formula for Success: Experiment and Explore
8. What is Social Media? Social Media Marketing as tactic Advertising Direct Mail TV ad Newspaper / Magazine SOCIAL MEDIA Marketing Advertising Communication
9. What is Social Media? Facebook Twitter Linked In Foursquare Flickr YouTube Just to name a few
11. Everyone’s a PublisherWhat’s in it for you? Three compelling reasons to think like a publisher: Survival Increased Revenues Higher Profit Margins
12. Everyone’s a PublisherBasic Principles Find a voice that can fill a need or solve a problem Establish Audience Archetypes or Personas Create a Community Make it Free
13. Everyone’s a PublisherFive Ways Content Engages People The will willingly become co-producers or content contributors. They will comment on content that you or someone else in the community has created. They will refer your content to friends or colleagues. They will simply read your content They will ignore your content
21. SEO Techniques by which you optimize your web pages, photos, and even videos to maximize search engine rankings. When people are conducting an online search for the type of product or service you provide, they will use their favorite search engine. Type in one or two words.
34. Giving up Some Controland Seeking Influence Embracing social media doesn’t mean you should abandon everything you’ve learned about business, but it does require you to challenge a few of the practices you’ve probably been observing for years. Careful management and protection of your brand. A brand means something to your cust. The relationship between the brand and cust. Needs to be nurtured
35. Social Media “Rules” Social media is all about enabling the conversations among your audience or market. You cannot control conversations with social media, but you can influence them. Influence is the bedrock on which all economically viable relationships are built. Paranoia in business is good
37. Your Implementation Plan Define your personal social media strategy Define a 12-month social media strategy for your business/Org. Work through a six step process for implementing your strategy
38. Your Social Media Business Strategy Step one: Define a 12-month social media macro strategy. Add a tool each month Select your 12 tools
39. Your Social Media Business Strategy Step Four: Think like a publisher Step Five: Create a community Step Six: Measure what’s most important
40. The Social Media Ecosystem Wild and evolving Many opportunities Go forth and connect!
41. Thank YOU Cheryl Lawson Event and Marketing Specialist @PartyAficionado Reference: The Social Media Bible by Lon Safko