1. Marketing
for the
Holidays

2. Using marketing to get SALES
Get them in the “store”
Get them to bring a friend
Get them to stay longer
Get them to come back
Get them to tell others

3. Get them in the “store”
Advertise products/service
Radio, print, direct mail, holiday cards
Advertise sales/promotions
Free shipping, % or $ off, BOGO, Free
gift w/ purchase, donate for discount
Display holiday merch in store front
Decorate for the holidays

4. Get them in the “store”
Extend hours
Partner, cross promote
Create a buzz
Press Releases (not a sales pitch)
Gift packages, stocking stuffers
Repackage what you already have

5. Small Business Saturday
Facebook Ads
Store signage
Facebook Badge/E-marketing
See what others are doing
Help setting up social media tools
(Facebook, Twitter, LinkedIn,
YouTube)
www.facebook.com/SmallBusinessSaturday

6. Get them to bring a friend
Guest appearances by designers,
authors, other businesses
How-to presentations
Parties/events
Food is a great motivator
Girlfriend nights

7. Get them to stay longer
Offer free tea, coca, cookies while
they shop
Offer gift wrapping
Set up shopping zones
Samples
Make sure sales team is educated

8. Get them to come back
% off next purchase
Stagger promotions
Announce new product releases
Connect on social media
Collect customer data
Customer rewards/punch cards
Make it EASY and ENJOYABLE

9. Get them to tell others
Be visible in community
Donation drop off site
Gift guides
Gift cards
Wish lists
Offer something special/unique
Letters from Santa, Secret Santa
delivery, Reindeer Food

10. Don’t overspend on
marketing, keep in
mind ROI and make
sure your Marketing Plan
is in place to avoid feast
& famine!

11. Be PREPARED
for the response
and offer GREAT
CUSTOMER SERVICE

12. Contact
 www.trainingnd.com
 Twitter: CTechB
 www.facebook.com/trainingnd
 701-223-0707
 Laurie Morse-Dell ldell@trainingnd.com