2. Using marketing to get SALES
Get them in the “store”
Get them to bring a friend
Get them to stay longer
Get them to come back
Get them to tell others
3. Get them in the “store”
Advertise products/service
Radio, print, direct mail, holiday cards
Advertise sales/promotions
Free shipping, % or $ off, BOGO, Free
gift w/ purchase, donate for discount
Display holiday merch in store front
Decorate for the holidays
4. Get them in the “store”
Extend hours
Partner, cross promote
Create a buzz
Press Releases (not a sales pitch)
Gift packages, stocking stuffers
Repackage what you already have
5. Small Business Saturday
Facebook Ads
Store signage
Facebook Badge/E-marketing
See what others are doing
Help setting up social media tools
(Facebook, Twitter, LinkedIn,
YouTube)
www.facebook.com/SmallBusinessSaturday
6. Get them to bring a friend
Guest appearances by designers,
authors, other businesses
How-to presentations
Parties/events
Food is a great motivator
Girlfriend nights
7. Get them to stay longer
Offer free tea, coca, cookies while
they shop
Offer gift wrapping
Set up shopping zones
Samples
Make sure sales team is educated
8. Get them to come back
% off next purchase
Stagger promotions
Announce new product releases
Connect on social media
Collect customer data
Customer rewards/punch cards
Make it EASY and ENJOYABLE
9. Get them to tell others
Be visible in community
Donation drop off site
Gift guides
Gift cards
Wish lists
Offer something special/unique
Letters from Santa, Secret Santa
delivery, Reindeer Food
10. Don’t overspend on
marketing, keep in
mind ROI and make
sure your Marketing Plan
is in place to avoid feast
& famine!
