Nairobi 16 July, 2014 - Presentation by George Magai (PAFEXE) at the Fin4Ag Conference.

1. Pan African Food Exchange
A Simple To Use Online Trading Platform
Transforming The Lives Of African Farmers
LAUNCHES IN KENYA

2. At PAFEXE, we strongly believe in a sustainable and bright future for Africa.
We believe in trade, not aid and that through our business model, we can
provide African farmers with the necessary resources and tools to increase
their income and productivity, thereby alleviating poverty and helping to end
hunger.
Communication is key and that’s why PAFEXE is so focused on CONNECTING
Emerging and Developed markets together.
We know that our fully integrated value chain WILL make a difference and help
transform African farmers lives.
WHY?

3. •Africa holds over 60% of the world's uncultivated arable land.
•Africa is such a vast continent with a huge population of approximately 1.3 billion, of
which 70-80% work in the agriculture industry.
•The platform offers the global food industry, manufacturers and service providers the
ability to reach an untapped market place of 300-500 million African farmers.
•The farmers need to sell and produce more efficiently. The platform offers a simple
new way for them to significantly increase their farm income and maximise their crop
return. It gives them a local, regional and global markets for their goods.
Communication with the farmers will let us track and data plan for each farmer. They
will be able to communicate as never before to maximise their crop and to learn what
crop is needed (Rotation). They will be able to plan for extreme weather conditions.
With increased revenue and improved education, the farmers increased productivity
will improve their lifestyle.
AFRICA?

5. Pan African Food Exchange™ (PAFEXE) is the African online portal for the
food security and agriculture industry.
PAFEXE allows farmers in Africa to register free of charge to connect via
smart and feature mobile phones or fixed internet with food industry
professionals, input suppliers and service providers worldwide.
PAFEXE and its many features connect developed and emerging
markets together in a fully integrated value chain.
PAFEXE is launching in Kenya and this will provide
a benchmark for all the African countries we
introduce the platform to in the future

6. •PAFEXE is a fully integrated information communication technology (ICT)
solution, a virtual, ‘peer-to-peer’ web based dairy and agricultural
commodities trading exchange, networking and education platform.
•PAFEXE offers users access to an untapped market of African
farmers. Members are connected to worldwide partners and markets and
have the ability to do business on whatever scale they want, whether it be
micro, local, regionally or globally.
•PAFEXE Information Hub gives users access to information needed from
seed, post harvest storage, finance, crop care, weather, insurance including
local, regional and global market prices etc.
The TECHNOLOGY

7. PAFEXE CONNECTS:
•African farmers to local, regional and international marketplaces (the Value
Chain).
•International and local food manufacturers, processors, traders,
distributors, wholesalers and retailers to the farmers and global service
providers.
•Input suppliers, machinery suppliers, farm technology companies including
irrigation, off grid energy and ICT companies to the farmers and global
businesses.
•Governments, foundations, farming organisations, NGO’s, research
councils, universities and executive agencies to the entire sector and gives
them access to vital Big Data.

8. A HYBRID PROGRAM
All farmers have to be a member of our verified farmers organisations,
Co-ops or NGO’s to be able to access PAFEXE platform. Each invited
organisation we work with is running a cluster program which groups
farmers into a minimum of 100 farms (maximum of 150) to achieve
economies of scale. Each cluster is managed by a key cluster leader and
several group leaders.
Cluster leaders access the platform to trade on behalf of their farmers via
our smart phone mobile app or fixed internet.
All farmers have profiles published on the Exchange and although they
may not have smart phones they are still able to receive text alerts,
general and educational information and utilise a mobile payments
service via their mobile phones.
All farmers have free memberships on PAFEXE

9. OUR PARTNERS

10. REVENUE STREAMS
Mobile Network & Payments Revenue Share Scheme
•Mobile network revenue share scheme via branded SIM (or other method) to include
data, voice, text and mobile banking payments.
Fixed Monthly or Annual Membership Subscription
•Monthly or Annual membership fees from organisations including input suppliers,
processors, traders, manufacturers, distributors, wholesalers, retailers, service
providers, research councils, executive agencies, NGO’s, foundations and
Governments.
Online Sponsorship And Advertising
•Bespoke online sponsorships for commercial companies including banner and key
words search advertising, private message mail blasts and text advertising.
Big Data Reporting
•Big Data reporting on a fee based model via the CMS.

11. REVENUE STREAMS
Insurance Applications And Policies
•Commission from insures of payments, storage, transport and marine insurances
applied for via the Exchange.
Finance & Banking
•Finance & Banking companies will offer financing across the sector. PAFEXE will
receive commission on deals agreed via the Exchange.
2.5% Platform Transaction Fee
•Payable by all commercial members on any transactions carried out on the platform
(Commission free for farmers).

12. SUSTAINABILITY
•We give 25% of our mobile network & mobile banking
payments revenue to our partners for the sole benefit of
the farmer.
•With our monitoring and evaluation system, we know that
the money we give back to farmers is being used to create
a sustainable future for Africa through inputs, education,
irrigation and mechanisation etc.

13. LAUNCH EVENT
The PAFEXE launch event is taking place 16th
-17th
October 2014 in Nairobi, Kenya
and will bring together key leaders from verified famers organisations, co-ops and
decision makers representing 19 African agricultural ministries, 19 African
commerce and trade ministries, 47 counties of Kenya, as well as universities,
research councils, NGO’s, executive agencies, foundations, financial institutions and
commercial organisations.
These invited attendees will be invited to become the PAFEXE founding members
for the platform when it launches in Kenya this year.

14. If you are interested in becoming a
founding member, helping to fund
PAFEXE or have any other queries, please
do not hesitate to contact us:
Email: info@pafexe.com
TEL: +44 (0) 2071938414
Visit the Site:
www.pafexe.com