Session 1, Farache

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The document summarizes a research study that analyzed six corporate social responsibility (CSR) advertisement campaigns from the UK and Brazil to determine the level of substantial information provided and association with third parties. The main findings were that most advertisements provided low amounts of substantial information about investments and impacts. Only two campaigns provided high levels of detail. Half of the companies disclosed partnerships with other organizations. The conclusions were that the advertisements did little to address skepticism about CSR claims and transparency could be improved to increase credibility.

Business Wirtschaft & Finanzen

Scepticism in CSR advertisements Francisca Farache Keith Perks Brighton Business School

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