The document presents pearls of wisdom from the book "57 Secrets for Branding Yourself Online" by Carma Spence. It discusses how an effective brand establishes an emotional connection, maintains consistency, and ensures recognition across all aspects of a business. Additionally, it emphasizes the importance of having a clear purpose, simple navigation, and engaging content like stories to communicate value to customers.

1. +
Pearls of Wisdom from
57 Secrets for BrandingYourself Online
By Carma Spence
www.CarmaSpence.com/57secrets

2. +
“A brand is more than an
identity. It has much deeper
purpose than to differentiate
you in the market. Its
purpose is also to establish
an emotional connection
with your target market.”
Page 2
www.CarmaSpence.com/57secrets

3. +
“When you build
consistency into your
marketing it leads to
brand recognition in
your target market.”
Page 5
www.CarmaSpence.com/57secrets

4. +
“If you hand someone your
business card and the
person visits your website,
he or she should instantly
recognize that the card and
the website come from the
same business.”
Page 10
www.CarmaSpence.com/57secrets

5. +
“When it comes to your
online presence, it’s
important to realize that you
don’t create it all yourself.
Your online presence is
created by any mention of
you on the Web….”
Page 12
www.CarmaSpence.com/57secrets

6. +
“Although your brand can
have a look and a tagline, it
is how your brand feels – the
experience it gives your
client – that usually ends up
being most important.”
Page 16
www.CarmaSpence.com/57secrets

7. +
“Don’t skimp on virtual
packaging for your
products, services, or even
your opt-in bonus. It has a
profound effect on how
much you sell and how
quickly you grow your list.”
Page 25
www.CarmaSpence.com/57secrets

8. +
“What is the purpose of your
business? Every product
and every service must be
in alignment with that
purpose.”
Page 26
www.CarmaSpence.com/57secrets

9. +
“If you don’t know the
purpose of your website,
how will you know it is doing
its job? How will you know
whether it is effective?”
Page 36
www.CarmaSpence.com/57secrets

10. +
“Whether you have
thousands of pages on your
website or just a handful,
your navigation should be
simple and easy to use.”
Page 38
www.CarmaSpence.com/57secrets

11. +
“The first thing people read
when they land on your
website is the main
headline. Does it give them
a reason to stick around?”
Page 42
www.CarmaSpence.com/57secrets

12. +
“If visitors to your
website become
confused, they will not
take the action you
want.”
Page 44
www.CarmaSpence.com/57secrets

13. +
“The first step toward
leveraging content to market
your business it to develop a
strategy that works with your
business strengths and speaks
to and is visible to your target
market.”
Page 52
www.CarmaSpence.com/57secrets

14. +
“Humans are hard-wired to
respond to stories. … when you
use stories to communicate
what you have to offer and the
benefits, you get powerful
results.”
Page 54
www.CarmaSpence.com/57secrets

15. +
“Your content should
be personable and
readable ...You need to
write authentically.”
Page 56
www.CarmaSpence.com/57secrets

16. +
“Providing content in a
variety of formats makes
your information more
accessible to people with
different communication
and learning styles.”
Page 68
www.CarmaSpence.com/57secrets

17. +
“Posting press releases on
press-release distribution
sites is a form of marketing
that needs to be approached
strategically.”
Page 70
www.CarmaSpence.com/57secrets

18. +
“Your Website may be the
hub of your online
presence, but it is not the
only place you can
showcase your expertise.”
Page 72
www.CarmaSpence.com/57secrets

19. +
“If you don’t have a list of
prospects and clients you
can send marketing
messages to, then you
probably don’t have a
sustainable business.”
Page 74
www.CarmaSpence.com/57secrets

20. +
“The best opt-in
incentives provide … a
free taste of what you have
to offer.”
Page 76
www.CarmaSpence.com/57secrets

21. +
“Much of your business
depends on a sound
follow-up strategy.”
Page 78
www.CarmaSpence.com/57secrets

22. +
“When you have a topic
and a plan, you … can
more easily develop
content for your e-mail
newsletter and choose
appropriate offers.”
Page 80
www.CarmaSpence.com/57secrets

23. +
“To position yourself as an
expert, include a benefits-
driven question or
statement that invites
people to click on a link
to get more information.”
Page 82
www.CarmaSpence.com/57secrets

24. +
“Being social on social media
means sharing a variety of
things about you and what you
have to offer in a way that gives
your followers a more holistic
view of you and your business.”
Page 84
www.CarmaSpence.com/57secrets

25. +
www.CarmaSpence.com/57secrets
Get more
online
branding
wisdom!