Presentation on Agile Planning for the Stratégies Gagnantes (translated Winning Strategies) event on 19/10 in Belgium.

1. AGILE PLANNING
Les Strategies Gagnantes
19 Octobre 2011

2. Hello.
My name is Kris Hoet,
Geek marketer.
Head of Digital,
Duval Guillaume Modem.
Ford Mustang addict,
Moutainbiker.

3. “It is not the strongest of the species
that survive, nor the most intelligent,
but the one most responsive to
change.”
– Charles Darwin

4. The importance of Agile Planning
Why is this relevant for you?

5. Agile development
http://www.flickr.com/photos/garrettc/2575214144/sizes/l/in/photostream/

6. The Agile Manifesto
Individuals &
> Processes & tools
interactions
Working outputs > Comprehensive inputs
collaboration > Contracts & hierarchy
Responding to change > Following a plan
http://www.flickr.com/photos/streetart-berlin/5074951258/sizes/l/in/photostream/

7. “Eight out of 10 CEOs saw significant
change ahead, and yet the gap
between the expected level of change
and the ability to manage it had
almost tripled since the previous
study in 2006.”
– IBM Global CEO Study (1.130 CEOs in 45 countries &
32 industries)
http://www.flickr.com/photos/alanenglish/3673194233/sizes/l/in/photostream/

8. Agile Planning
What does this mean for marketing?

9. “Today's brand marketing
organizations are ill equipped to
handle the world of "always on"
marketing in the digital age. To
remain relevant, marketing leaders
will embrace Adaptive Brand
Marketing — an approach
encouraging rapid response to align
consumer and brand needs and
maximize return on brand equity.”
– Adaptive Brand Marketing (Forrester Paper)
http://www.flickr.com/photos/cat1015/6099163760/sizes/l/in/photostream/

10. Guiding principles of Agile Planning
4 main ideas

11. #1. Ideas from anywhere
Self organizing teams vs silos of responsibility
http://www.flickr.com/photos/37657853@N07/4351196974/

12. #2. Plan for the unknown
Abductive thinking vs Inductive/Deductive thinking
http://www.flickr.com/photos/8149379@N02/2701349778/

13. #3. Measure to improve
Change, iterate vs report
http://www.flickr.com/photos/cat1015/6099163760/sizes/l/in/photostream/

14. #4. Budget for change
http://www.flickr.com/photos/26373139@N08/5913014568/

15. Guiding principles
of Agile Planning
#1. Ideas from anywhere
Self organizing teams vs silos of responsibility
#2. Plan for the unknown
Abductive thinking vs Inductive/Deductive
thinking
#3. Measure to improve
Change, iterate vs report
#4. Budget for change
http://www.flickr.com/photos/cat1015/6099163760/sizes/l/in/photostream/

16. Thank you.
Kris Hoet
kris.hoet@duvalguillaume.com
http://crossthebreeze.com
@crossthebreeze
Special thanks to Neil Perkin :: Only Dead Fish.