Ea pa 2014

Katrina Bailey
PA to Chief Executive Officer
Louis Vuitton Oceania
Fitzgel Spliet
EA to Chief Financial Officer
News Corp Australia
Christine Martinez
EA to Managing Director
BMW Australia
Emma Freedman
Media Personality
Channel Nine
Workshop A
How to play a
strategic role in your
organisation
Workshop B
How to handle difficult
people & manage
tough situations
Workshop C
Self-improvement
strategies for how
to be a better you
Pre, Mid & Post Conference Workshops
Benefits of attending
Optimise your value through
strategic thinking
Enhance performance
through emotional
intelligence
Build successful
relationships & utilise your
networks
Develop leadership skills
for career progression
Key speakers
Register 3 delegates at the
‘standard price’ & bring a
4th delegate FREE!
To register
phone +61 2 9239 5700
fax +61 2 9241 3345
registration@criterionconferences.com
www.eapaconvention.com
Endorsers & media partnersResearched by
“An excellent convention with
inspirational and professional
speakers, I would recommend
it to anyone who wants to learn
and be inspired by the best EAs
Australia has to offer”
– EA at Australian Federal Police
The 8th National
EA & PA ConventionThe essential skills to strategically accelerate your professional growth
1st & 2nd October 2014, Shangri-La Hotel, Sydney

The demanding role of executive and personal assistants has rapidly
changed over recent years, now requiring a much broader skill-set to
handle increased responsibilities and tasks. The need to develop the
necessary business management skills to excel in your role and set
yourself apart has never been more important.
This event will help you optimise your value by providing you with the
essential skills to strategically accelerate your professional growth.
Step away from our 8th National EA & PA Convention with transferable
business skills feeling empowered, motivated & inspired!
•• Step-up and play a strategic role in your organisation
•• Enhance performance through emotional intelligence
•• Build successful relationships and utilise your networks
•• Optimise your value through management and leadership skills
•• Upskill for accelerated career progression
A holistic approach to strengthening
your business & interpersonal skills
Thank you to our one-of-a-kind partners
To register
phone +61 2 9239 5700
fax +61 2 9241 3345
registration@criterionconferences.com
www.eapaconvention.com
SAVE $300 when
you register & pay
by 8th July 2014
Plus key contributions from
Tanya Smith
Telstra
Lidija Pavlovic
HSBC Bank Australia
Angele Taggart
The University of Sydney
Vanessa Kenny
Westpac (Capital Finance)
Helen Campbell
Australian Red Cross
Geraldine Rossiter
Department of Foreign Affairs and Trade
Christopher Bird
BoysTown
John Karagounis
The CEO Circle
Mark McPherson
Tough Conversations Made Easy
Lizzie Wagner
The Lizzie Wagner Group
Roger La Salle
La Salle Matrix Thinking
Jon Burgess
Kwan
Tina Monk
Monk & Associates
Prizes & Giveaways…
• Enjoy delicious custom made chocolates from Shocolate
as well as a chocolate truffle rolling demonstration • Don’t miss
Sydney’s mobile beauty and make-up experts, the lovely girls
from Misse Mobile Beauty • Indulge in your personalised treats
from the fabulous Chocogram • Get stitches in your sides from
the classy comedy of Not Quite Cabaret • Unwind with our
3 Minute Angels masseuses and potentially win massages
for your whole office • Discover the range of relaxation with
Fragrant Flame Soy Candles • Indulge in Edible Bloom’s
delicious treats • Dig into your afternoon treat with The Chia
Company • Explore the possibility with Hip Hampers • Nourish
yourself with the products of Nivea • FOOD WINE SLEEP packages

8:30 Registration, coffee & networking
9:00 Welcome remarks from the Chair
Lizzie Wagner, Managing Director
Step-up & play a strategic role in your organisation
10:40 Morning tea & networking
Exquisite chocolate tasting with Shocolate
11:10 Enhancing performance through strategic thinking &
decision making
• The real role of an EA/PA; assistant or associate, it’s your call?
• Adding real value by putting four times your salary on the bottom line
• Developing a strategic perspective to see the big picture
Roger La Salle
Director
La Salle Matrix Thinking
11:50 Interactive networking & spotlight session
12:20 Welcome from the Shangri-La
Lachlan Harris
Shangri-La Hotel
12:30 Networking lunch
Build successful relationships & networks
2:10 The Importance of networking & mentoring for EAs/PAs
• Establishing your own internal EA network and what benefits this brings
• Mentoring new EAs and developing a buddy system
• Developing a tailored EA induction program
• Connecting with international networks via social media
Geraldine Rossiter
Executive Assistant to Assistant Secretary, Aid Management & Performance
Branch
Department of Foreign Affairs and Trade
2:50 Afternoon tea & networking
3:20 Identifying, establishing & managing key stakeholder
relationships
• Identifying organisational ‘touch points’ that generate key stakeholders
• Methods for fostering effective and enduring key stakeholder relationships
• Managing the potential impacts of key stakeholder interactions (including
reputational risk)
Helen Campbell
Executive Assistant to Director Marketing, Fundraising & Communications
Australian Red Cross
Uncover the executive perspective
4:00 How to be an advocate for change
• Keep an open mind, be adaptable and flexible
• Understand the current CEO marketplace and how to ride the wave
John Karagounis
Managing Director & Chief Executive Officer
The CEO Circle
4:40 Closing remarks from the Chair & close of day one
4:50 Complimentary networking drinks
Brought to you by Shangri-La, Sydney & a chocolate truffle rolling
demonstration with Shocolate
Day 1
Wednesday 1st October, 2014
Find us at: www.eapaconvention.com /eaconvention Australian Executive Assistants & Personal Assistants
“The National EA & PA Convention has had an inspiring
impact on my current role and future aspirations.
Can’t wait to attend the next one!”
- Angela Maher, Management Assistant, Suncorp, 2014
Enjoy relaxing massages with
3 Minute Angels & complimentary make-up
touch-ups with Misse Mobile Beauty
1:30 Building a successful working relationship: CEO & EA
• The key elements to a successful CEO & EA working relationship
• Lessons learnt and challenges overcome
• Maintaining effective cross-communication
Christine Martinez
Executive Assistant to Managing Director
BMW Australia
10:00 How to excel as an executive level EA/PA
• What executives look for and really want from their EA/PA
• What sets a great EA apart from the rest?
• Tips for achieving excellence
Fitzgel Spliet
Executive Assistant to Chief Financial Officer
News Corp Australia
9:10 Life according to Emma Freedman
• Lessons learnt from my journey to the top
• Recognising opportunities and developing the skills needed to
advance your career
Emma Freedman
Media Personality
Channel Nine
keynote
keynotekeynote

Day 2
Thursday 2nd October, 2014
8:30 Welcome, coffee & networking
9:00 Opening remarks from the Chair
Lizzie Wagner, Managing Director
Accelerate your career progression
9:10 Working your way to the top
• Recognising opportunities and act on them to continuously grow your career
• Communicating your value and expectations effectively to others
• How to meet your goals through reviews, strategic plans and working with
your executive
Katrina Bailey
Personal Assistant to Chief Executive Officer
Louis Vuitton Oceania
Enhance performance through emotional intelligence
9:50 Best practice behaviour - It’s what we want from everyone,
don’t we?
• The 3 fundamental dynamics which have allowed unacceptable behaviour to
flourish
• The 6 universal standards of behaviour, and how to apply them to your home,
workplace and community
• Bringing out the best with personalised scripts and principles
Mark McPherson
The Tough Conversations Guy
10:30 Morning tea & networking
11:00 Mastering the art of saying NO!
• Strategies for how and when to say no
• Empowerment to control tough situations
• How to become an excellent communicator
Angele Taggart
11:40 How to exude positivity & find happiness at work
• Let’s get real, it’s not all rainbow ponies and fairyfloss
• “Be the change you wish to see”, time to listen to wisdom and look inside
• How to find the sunshine when all you see is clouds
• The journey of a thousand miles begins with the first step
Tanya Smith
Personal Assistant to Director Mobility Pricing & Director Pricing, Wireline, NBN
& Media Group
Telstra
12:20 Networking lunch
1:20 A little bit of laughter..
Not Quite Cabaret will delight our guests with 30 mins of fun,
fresh entertainment and hilarity. If laughter is the best medicine,
these guys are the cure!
1:50 Managing change with resilience and optimism
• The value of optimism and positive psychology in times of change
• See the broader picture and how you can play a role in empowering others
• Align your role alongside the acceleration of shifts in business strategy
Vanessa Kenny
Executive Assistant to Chief Operating Officer
Westpac (Capital Finance)
2:30 The perspective role of a male EA
• Changing perceptions
• Learning the ropes and breaking barriers
• Standing proud on low heels!
Christopher Bird
Executive Assistant to the General Manager of Employment, Education and
Training
BoysTown
3:10 Fantastic hamper giveaways
3:20 Afternoon tea & networking
Achieve a healthy work-life balance
3:50 Master your time to sustain a healthy work-life balance
• Recognising the signs that things are getting out of balance
• Learn to channel your energy to create a healthier work environment
• Learning what truly nourishes you and what causes stress and chaos in your life
Lidija Pavlovic
Personal Assistant to Head of Service Delivery
HSBC Bank Australia
Build executive management & leadership skills
4:30 How to become a great leader & influencer
• The Three Minds - Are you on mind, front of mind or top of mind?
• The blind spot in the leadership strategy
• The value and relevance of advocacy
• How to remain relevant and top of mind
Jon Burgess
Chief Executive Officer & Founder
Kwan
5:10 Closing remarks from the Chair & close of conference
SAVE $200 when you register
& pay by 15th August 2014
#eapaconvention /criterionconfs/eapa/

How to play a strategic role in your
organisation
Pre Conference Workshop A
Tuesday 30th September, 5:30pm – 8:30pm
To get ahead in today’s competitive world, organisations need to have a
sound strategy to achieve their goals. Often EAs and PAs get left behind in
this process and yet they are integral to its success.
This workshop will help you explore your organisation’s strategy, how you
fit in and how you can operate more strategically in your role and with key
stakeholders. You will undertake a brief behavioural profile to understand
your style and how to leverage your strengths. This will help you work even
more effectively with others to achieve your own and the organisation’s
strategy and goals.
Why attend this workshop?
• To develop a more strategic approach to your role
• To understand your personal behavioural style
• To learn to work well with people who are different from you
What you will take away by attending
• How to work strategically and with more purpose
• Understand the strengths of your style and what can limit you
• Improve working relationships with all other styles for more effective
outcomes
Your workshop leader
Tina Monk
Executive, Career Coach & Facilitator
Monk & Associates
For full bios visit www.eapaconvention.com
How to handle difficult people &
manage tough situations
Mid Conference Workshop B
Wednesday 1st October, 5:30pm – 8:30pm
As an EA or PA some of the people you come into contact with can be rude,
sarcastic, disrespectful or far worse. Sometimes we have handy tricks up
our sleeve to deal with difficult people, but rarely are they well scripted so
they can just roll off the tongue. Communicating effectively in uncomfortable
situations requires confidence and technique.
This workshop will explore how to deal with every type of bad behaviour
and difficult person with a structured set of strategies and personalised
conversation scripts that can be used whenever they’re needed.
• Difficult people can make your life miserable – but you can win (and yes it
is a contest!)
• Difficult people thrive on you being bewildered and intimidated – it’s time
to stand up
• Difficult people like to catch you off guard – but you can be prepared for
everything they throw at you
• The 3 things all difficult people have in common and how to use them
• How to mix and match the 21 basic strategies for dealing with bad
behaviour
• Personal conversation scripts
Mark McPherson
The Tough Conversations Guy
Workshops – How to maximise your time out of the office!
Tuesday 30th September, 2014
Wednesday 1st October, 2014
Thursday 2nd October, 2014
Self-improvement strategies for how to be a better you
Post Conference Workshop C
Thursday 2nd October, 5:30pm – 8:30pm
You will have all achieved great things in your life time, but if you don’t
challenge yourself on a daily basis things begin to slip into a comfortable
norm. Don’t let life get stagnant!
This interactive workshop will provide you with the confidence and
techniques to continuously strive to be a better person and achieve
your goals; which will have a positive impact on both your personal and
professional life.
• If you want to strive to be a better you
• To define your values and simplify everything
• To seize new opportunities
• Self-belief to reach your goals
• The confidence to express your talents
• A happier, more productive, and fulfilling attitude to life
Angele Taggart

How To Register
Team Discounts
Register 3 delegates at the ‘standard price’ & bring a 4th delegate FREE
Please note that the standard price will be charged for team discounted registrations,
early bird prices are not available for registrations utilising team discounts.
Delegates must be registered at the same time from the same organisation in order to receive
the team discount. For larger group bookings call us on 1300 316 882 to find out how you may
qualify for greater discounts.
Venue Accommodation
Shangri-La, Sydney
176 Cumberland St, Sydney NSW 2000
+61 2 9250 6000
Delegate Details
Please complete: (Please photocopy for additional delegates)
DELEGATE ONE
Delegate Forename: ____________________________________________________
Delegate Surname: _____________________________________________________
Job Title: ____________________________________________________________
Department/Branch: ____________________________________________________
Company/Organisation: __________________________________________________
Email: ______________________________________________________________
Telephone: _________________________ Fax: ____________________________
Postal Address: _______________________________________________________
Signature: ___________________________________________________________
Approving Manager’s Name: _______________________________________________
Cancellations
Should you be unable to attend, a substitute delegate is welcome at no extra charge.
The company regrets that no cancellations will be refunded, course documentation will,
however, be sent to the delegate. For an event cancelled by Criterion Conferences registration
fees are fully refundable.
Privacy Policy:
Any information provided by you in relation to this conference is being collected by Criterion
Conferences ABN: 50 878 562 414 and will be added to our database with the primary purpose
of contacting you with regards to ongoing research, product development and providing you
with information about future Criterion Conferences products and services. If you do not wish
to be contacted for these purposes, please tick here when you fax back your registration.
We may also share information from our database with other professional organisations
(including our event sponsors) to promote relevant services. Please tick here if you do not
want your details to be passed on and send this form back to us.
Changes to Conference and Agenda:
Criterion Conferences reserves the right to alter the programme without notice and is not
responsible for any loss or damage or costs incurred as a result of substitution, alteration,
postponement or cancellation of any event.
Event Prices
If there is a package you require that is not mentioned above, please contact us and we will
be happy to provide you with a quote. *GST is charged at 10%. Registration fee includes
lunch, refreshments and conference documentation. Please contact us for any special dietary
requirements. Full payment must be received prior to the conference to ensure admission.
Delegates may not “share” a pass between multiple attendees. Workshop attendees must also
register for the conference.
How To Pay
Number of delegates: _________________ Total amount $____________________
Credit card: Visa Mastercard American Express
Bank Transfer (details below) Cheque
Please make payable to Criterion Conferences Pty Ltd & mail to Criterion Conferences,
PO Box R1478, Royal Exchange, NSW 1225, Quote 4828 on the remittance.
Please forward me an invoice Purchase Order No:__________________________
Cardholder’s name: _____________________________________________________
Card No.: ________________________________________ Expiry: ____________
Signature: ___________________________________________________________
Bank Transfers
Registration Page
Criterion Conferences ABN number: 50 878 562 414
The 8th National
EA & PA Convention
1st & 2nd October 2014, Sydney
Register 3 delegates at the ‘standard
price’ & bring a 4th delegate FREE!
aqua.3583
CC*WEB
Quote the code ‘EA & PA’ to receive your
discounted accommodation rate!
Account Name: Criterion Conferences Pty Ltd
Branch: Broadway, NSW, Australia
Address: SHOP LG 4/5 THE BROADWAY S/C,
Broadway, NSW 2007, Australia
Bank Name: Westpac
BSB Code: 032-249
Account Number: 23-2532
Ref: 4828
Online: www.eapaconvention.com Fax: 1300 918 334
From outside Aust +61 2 8188 1760
Tel: 1300 316 882
From outside Aust +61 2 9239 5700 Mail: Criterion Conferences Pty Ltd
PO Box R1478
Royal Exchange, NSW 1225Email: registration@criterionconferences.com
Tick relevant box
Book & pay by
8 Jul 2014
Book & pay by
15 Aug 2014
Book & pay by
5 Sep 2014
Standard
price after
5 Sep 2014
Standard rates
2 Day Conference $2199 + GST
= $2418.90
SAVE $300
$2299 + GST
= $2528.90
SAVE $200
$2399 + GST
= $2638.90
SAVE $100
$2499 + GST
= $2748.90
Upgrade your package with our Pre, Mid & Post Conference Workshops
Pre Conference Workshop A $599 + GST = $658.90
Mid Conference Workshop B $599 + GST = $658.90
Post Conference Workshop C $599 + GST = $658.90
Calculate your ticket price $________________
Audio CD Please send me ________ set(s) $999 + GST = $1098.90
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Solution Providers
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