Building the triple bottom line.final

Robert P. Franke, AICP
Urban Visions, Inc.
http://theurbanvisions.com
October 14, 2010
2010 Sustainable Florida Conference

2010 Sustainable Florida
Conference
“A hundred years after we are gone and
forgotten, those who never heard of us will
be living with the results of our actions.”
Oliver Wendell Holmes, US Supreme Court Justice (1902-1932)
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 REDEVELOPMENT
 “undertakings, activities, or projects in a
community redevelopment area for the
elimination and prevention of the development or
spread of slums and blight, or for the reduction or
prevention of crime, or for the provision of
affordable housing.”
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 SUSTAINABLE DEVELOPMENT
 Sustainable development… meets the needs of
the present without compromising the ability of
future generations to meet their own needs.
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 TRIPLE BOTTOM LINE
 The triple bottom line (abbreviated as "TBL" or
"3BL", and also known as "people, planet, profit")
is a measure of organizational (and societal)
success in terms of economic, ecological and
social values.
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 Almost all local government bodies share certain
characteristics:
 a continuing organization;
 the authority to undertake public activities;
 the ability to enter into contracts;
 the right to sue and be sued;
 the ability to collect taxes and determine a budget.
 Areas of local government authority usually include:
 public schools;
 local highways;
 municipal services;
 and some aspects of social welfare and public order.
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
PROFIT – PROFIT - PROFIT
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 163.345 Encouragement of private enterprise.--
 (1) Any county or municipality, to the greatest
extent it determines to be feasible in carrying out
the provisions of this part, shall afford maximum
opportunity, consistent with the sound needs of
the county or municipality as a whole, to the
rehabilitation or redevelopment of the community
redevelopment area by private enterprise.
(emphasis added)
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 REDEVELOPMENT IS GUIDED BY:
 FLORIDA STATUTES, CHAPTER 163, PART III
 LOCAL COMPREHENSIVE PLANS
 LOCAL CODES OF ORDINANCES
 LOCAL LAND USE AND ZONING CODES
 LOCAL DESIGN GUIDELINES
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POLITICAL
PROCESS
NEIGHBORHOOD
CENTERED
ECONOMIC
ELEMENT
QUALITY OF
THE BUILT
ENVIRONMENT
PUBLIC
INVOLVEMENT
SUCCESSFUL
REDEVELOPMENT
5 KEYS TO SUCCESSFUL REDEVELOPMENT
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 NEIGHORHOOD CENTERED
 Neighborhood has distinct boundaries
 Involve stakeholders
 Establish shared vision
 PUBLIC INVOLVEMENT
 SHARED VISION
 IDENTIFY ASSETS OF NEIGHBORHOOD
 Redevelopment plan should be based on assets
 Use workshops/community meetings/charrettes
 Create clearing house for redevelopment information
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 QUALITY OF THE BUILT ENVIRONMENT
 Shared vision
 Comp plan amendments
 Zoning code changes
 Design regulations
 Other code revisions
 Agency management
 ECONOMIC ELEMENT
 Implement shared vision
 Have funding variety
 Tax increments
 Tax abatements
 Revolving loan pool
 Restructure permit fees
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 POLITICAL PROCESS
 Shared Vision
 Leadership: Public (Elected)/Private (Unelected
Leaders)
 Involve Stakeholders
 Establish Clearly Defined Goals
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 THE COMMON THREAD?
 SHARED VISION!
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 Identify community assets as well as needs;
 Strengthen community capacity;
 Act as catalyst for entrepreneurship in
neighborhoods; and
 Act as catalyst for business in neighborhood centers
and edge commercial
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A CHECK LIST OF CRA PLAN BASICS FOR
THE TRIPLE BOTTOM LINE
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 COMMUNITY
 PLACEMAKING
 TRANSPORTATION / MOVEMENT
 ENVIRONMENT
 RESOURCES
 BUSINESS
 BUILDINGS
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 DOES YOUR CRA PLAN…
 Provide for affordable housing
 Provide for job opportunities
 Promote access to government services
 Provide access to transportation / movement
 Promote improved quality of life
 Involve residents in decision making process
 Create community networks and interaction
 Include children in the planning process
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 HELPING PEOPLE:
 Affordable Housing:
 Develop partnerships: Habitat for Humanity,
Community Development Corporations, For-profit
businesses; and
 Provide incentives: land, down payment/mortgage
assistance, design services
 Jobs:
 Develop partnerships: Chambers of Commerce, County
Economic Development Agencies, Enterprise Florida,
School Boards, Local Business (contractors, retail,
industrial)
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 HELPING PEOPLE continued:
 Access to government services:
 Websites, meetings, newsletters, kiosks, signage
 Access to transportation:
 Land Use and Zoning, Bus Routes / Shelters,
Community Trolleys, Sidewalk Connections, Greenways
 Improved quality of life
 A combination of the above;
 Identify crime reduction actions and opportunities; and
 Involve neighborhood children
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 Promote design regulations / guidelines
 Promote efficient use of land
 Provide for a redevelopment design process
 Provide for Way Finding
 Provide for recreation (active and passive)
 Promote inclusive communities
 Promote crime prevention through design
 Promote lighting standards to minimize overage
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 Provide for convenient public transportation
 Provide links between modes of transport
 Limit the number of required parking spaces
 Provide for shared parking
 Promote walking and cycling
 Provide local amenities within reasonable walking
distance
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 Provide green spaces and linkages between
green spaces
 Provide for green design (architecture /
engineering)
 Provide for multi-modal transportation
 Provide for community gardens or local farmers’
markets
 Protect existing habitats
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 HELP THE ENVIRONMENT
 Provide green spaces
 Streetscapes, neighborhood parks, pocket parks, native
plants, involve neighborhood children
 Provide for green design (architecture / engineering)
 Tie to incentives, provide design assistance, update codes,
green infrastructure
 Provide for multi-modal transportation
 Build partnerships: local transportation agencies; amend
Comprehensive Plan and land development codes, rebuild
bicycle / pedestrian connections
 Provide for community gardens or local farmers’
markets
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 Promote historic preservation
 Promote use of low environmental impact
materials during construction
 Promote the use of locally reclaimed materials
during construction
 Promote water use efficiency in projects
 Encourage composting
 Encourage the reduction of noise and light
pollution

Conference
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 Provide administrative incentives
 Provide for financial incentives
 Provide for planning and land use incentives
 Provide for marketing incentives

Conference
 HELP BUSINESS
 Provide administrative incentives
 Streamline development review / building permit
review (one-stop approval)
 Site selection assistance
 Restructure permit fees for CRA projects
 Waive fees such as demolition
 Provide technical assistance for property owners and
small businesses
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 HELP BUSINESS continued
 Provide for financial incentives
 Tax credits / abatements
 Loans or interest subsidies
 Local, State, Federal Grants or Loans
 Micro loans using local banks and savings and loans
 Public assembly of land
 Shared cost of upgraded / new utilities
 Environmental remediation cost
 Relocation costs / training costs
 Per Job Bounty
 Cash Payments for Developer’s Costs
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 Provide for planning and land use incentives
 Land use / zoning amendments (new zoning for old
land)
 Create density bonus program
 Mixed use land use designation
 Prepare and complete streetscape projects
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 Provide for marketing incentives
 Prepare market analysis for target industries /
business
 Assist with local business promotion
 Hold design competitions to generate interest
 Work with local businesses and media
 Assist with recruiting / job fairs
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 AUSTIN, TEXAS
 The City of Austin began implementing sustainable
guidelines in the early 1990s through Austin Energy
Green Building (AEGB), the first comprehensive program
in the U.S. designed to encourage sustainable practices in
residential, commercial and municipal construction.
 In 2000, Austin became one of the first cities to require
Leadership in Energy and Environmental Design (LEED®)
Silver certification for its new municipal buildings.
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 PORTLAND, OREGON
 Commitments made for the following:
 Reduce greenhouse gas emissions from City operations to 10%
below 1990 levels by 2015
 Will recycle 85% of waste stream materials from City facilities by
2015
 Ensure all white copy/printing paper used by the City will be 100%
post consumer recycled content by 2015
 Will improve watershed health by managing 50% of stormwater
from City facilities using sustainable strategies
 Use best management practices in reducing water usage in City
facilities and operations to 1997 levels
 The Bureau of Planning and Sustainability will collect relevant
performance measures
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 SEATTLE, WASHINGTON
 Mayor Greg Nickels has released the city’s 2006-2007
Environmental Action Agenda, which builds on Seattle’s
leadership in the fight against climate change and
outlines how the city will restore its urban forest, protect
water quality and build healthy communities.
 The four pillars of the Action Agenda - the Climate Change
Initiative, the Restore Our Waters program, the Green
Seattle Initiative and Healthy People & Communities - link
the health of the urban ecosystems to the prosperity,
health and social equity of the city as a whole.
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LET’S TAKE A LOOK AT SOME FLORIDA
PROJECTS THAT HAVE USED THESE
SUSTAINABLE TECHNIQUES IN
REDEVELOPMENT.
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CHILDREN’S PLANNING INITIATIVE
As part of the CRA’s planning process, the
CRA staff organized a charrette for adults
in three communities; and concurrently,
the communities’ children were asked to
participate in their own planning workshop
to identify what they liked about their
neighborhood and what things they’d
like to change. This program was an
APA Florida award winner.
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The City recently embarked on a project that
included a breakwater, a 92-slip marina, the
7,200 square foot Harbormaster Building
housing a restaurant and professional offices,
and a 21,000 square foot Class-A office
building known as the Ice House. The second
phase of the development, the construction of
two buildings totaling 72,000 square feet of
mixed-use space, was recently completed. The
mixed-use condominium is a model that offers
interesting possibilities to creative developers.
As a part of the public/private partnership, the
city invested $1.2 million along the pier to
construct a waterfront promenade, landscape
pedestrian plazas, and install new railing and
historically styled lighting.
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WATERFRONT MIXED
USE

Conference
TECOLINE STREETCAR
Tampa’s wonderful downtown
streetcar system is in the midst of
expansion. The TecoLine system will
be expanded to go from the
Convention Center to Whiting Street.
Underground utilities are being
relocated and laying the track began
earlier this year. Station construction
and completion are scheduled for the
fourth quarter 2010.
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WYLAND MURAL Wyland’s 10’ x 1,000’ mural is
adorned with mangroves,
inspired by the Everglades, in
addition to manatees, coral
reefs, dolphins, turtles,
mangroves and other sea life.
Over the next year, this wall will
be transformed into Wyland
Walk, a fully remodeled corridor
spanning the length of the
world-renown mural, featuring
park benches, lush landscaping
and a spiraling walkway
marveled with sea-toned colors
of recycled glass.
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The City of Doral, located in
Miami-Dade County, hired Iler
Planning Group (IPG) to
develop the City’s first Green
Master Plan. The Green Plan
establishes strategies for
reducing the City’s
contribution to global
warming. The Plan was an
APA’s Florida award winner.
GREEN MASTER
PLAN
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Recipients receive assistance
with rent for the first year for
a new or expanding business.
It will pay one-half or up to
$600 a month to the landlord
for qualifying businesses.
COMMERCIAL RENT SUBSIDY
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 Intended to increase homeowner
occupancy in the CRA in order to
provide economic support to the
downtown businesses
 Designed to attract new residents to
targeted areas within the CRA
 There is no income limitations
 Persons currently residing /claiming
homestead exemption in the CRA
district are not eligible
 Multifamily or Office Conversion to be
restored to single family: $20,000.00
 Single family detached housing (zoned
RB-2, RPB or currently renter
occupied): $10,000.00
 Single family detached infill housing:
$10,000.00
HOME OWNERSHIP
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 RESOURCES: FLORIDA INCENTIVES
 TARGETED INDUSTRY INCENTIVES:
 Qualified Target Industry Tax Refund (QTI)
 Qualified Defense and Space Contractor Tax Refund (QDSC)
 Capital Investment Tax Credit (CITC)
 High Impact Performance Incentive Grant (HIPI)
 WORKFORCE TRAINING INCENTIVES:
 Quick Response Training Program (QRT)
 Incumbent Worker Training Program (IWT)
 INFRASTRUCTURE INCENTIVE:
 Economic Development Transportation Fund
 SPECIAL OPPORTUNITY INCENTIVES
 Rural Incentives
 Urban Incentives
 Enterprise Zone Incentives
 Brownfield Incentives
 FLORIDA OPPORTUNITY FUND
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 WEBSITES OF INTEREST
 http://www.sustainable.org
 http://www.ceres.org
 http://bestbusinesscenter.org
 http://icma.org
 http://cityofseattle.net/news/detail.asp?
ID=6340&Dept=40
 http://www.portlandonline.com/bps
 http://web.archive.org/web/19991105232005/www.ci.au
stin.tx.us/sustainable/matrix.htm
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Visit us at: http://theurbanvisions .com
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