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Market Engagement Community of Practice Analytics_August 2012

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CARE Economic Development Unit
CARE Economic Development Unit

Update on community of practice outreach and engagement across CARE.

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Market Engagement Community of Practice Performance Brief As of August 2012
Quick Summary • YouTube views have increased • SlideShare views and downloads have increased • Opens and views of newsletter and update emails are up • Website activity increases with each new email and announcement 1 August 21, 2012
Snapshot of Platform Activity Resources Platforms Change Baseline As of August 2012 Publications (edu.care.org) 268 documents 525 documents 96% Videos (www.youtube.com) 0 videos 20 videos 20 Presentations (www.slideshare.net) 0 slideshows 34 slideshows 34 Members / Participants Engagement Channel Change Baseline As of August 2012 SEADChat (groups.yahoo.com) 94 members 310 members 230% LinkedIn (www.linkedin.com) 0 members 56 members 56 Webinars 0 Participants 10 participants 10 2 August 21, 2012
Snapshot of Views and Downloads January-August 2012 Platform/Page Views/Downloads Capacity Corner* 1073 YouTube channel 1,612 6,924 views SlideShare 170 downloads *Records kept since Feb. 10 3 August 21, 2012
Constant Contact Stats on Recent Emails TRENDS •Click through rates are UP •Open rates are UP •Bounce backs are DOWN 4 August 21, 2012
SlideShare Activity Q2 2012 Top 5 Presentations 1000 900 800 700 600 500 Views 400 Downloads 300 200 100 0 Presentation Strenthening Webinar #1 Pat care peru Market Webex PATS the Dairy Value M&E for Value junio2012 Analysis and Chain in Chain Value Chain Bangladesh Programming Program Through at CARE Design Course Private Sector Overview Partnerships 5 August 21, 2012
SlideShare Totals Views Downloads Shares January-March 2012 648 30 7 April-June 2012 3641 89 3 Change 462% 197% 4 6 August 21, 2012
YouTube Views January-August 2012 7 August 21, 2012
YouTube Totals Period Views Increase Q2 2011 30 Q3 2011 79 170% Q4 2011 81 Q1 2012 511 50% Q2 2012 766 8 August 21, 2012
YouTube Views by Country Q1 2012 Views by Country Q2 2012 Views by Country United States United States United Kingdom United Kingdom Peru Peru Kenya Kenya Mexico Mexico Ethiopia Ethiopia Austrailia Austrailia Indonesia Indonesia Netherlands Netherlands Other Other 9 August 21, 2012
YouTube Traffic Sources Q2 2012 Traffic Sources Mobile apps and Direct traffic YouTube Search YouTube Suggested Video Google Search YouTube - Other External Website YouTube Channel Page Embedded Player 10 August 21, 2012

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Market Engagement Community of Practice Analytics_August 2012

  • 1. Market Engagement Community of Practice Performance Brief As of August 2012
  • 2. Quick Summary • YouTube views have increased • SlideShare views and downloads have increased • Opens and views of newsletter and update emails are up • Website activity increases with each new email and announcement 1 August 21, 2012
  • 3. Snapshot of Platform Activity Resources Platforms Change Baseline As of August 2012 Publications (edu.care.org) 268 documents 525 documents 96% Videos (www.youtube.com) 0 videos 20 videos 20 Presentations (www.slideshare.net) 0 slideshows 34 slideshows 34 Members / Participants Engagement Channel Change Baseline As of August 2012 SEADChat (groups.yahoo.com) 94 members 310 members 230% LinkedIn (www.linkedin.com) 0 members 56 members 56 Webinars 0 Participants 10 participants 10 2 August 21, 2012
  • 4. Snapshot of Views and Downloads January-August 2012 Platform/Page Views/Downloads Capacity Corner* 1073 YouTube channel 1,612 6,924 views SlideShare 170 downloads *Records kept since Feb. 10 3 August 21, 2012
  • 5. Constant Contact Stats on Recent Emails TRENDS •Click through rates are UP •Open rates are UP •Bounce backs are DOWN 4 August 21, 2012
  • 6. SlideShare Activity Q2 2012 Top 5 Presentations 1000 900 800 700 600 500 Views 400 Downloads 300 200 100 0 Presentation Strenthening Webinar #1 Pat care peru Market Webex PATS the Dairy Value M&E for Value junio2012 Analysis and Chain in Chain Value Chain Bangladesh Programming Program Through at CARE Design Course Private Sector Overview Partnerships 5 August 21, 2012
  • 7. SlideShare Totals Views Downloads Shares January-March 2012 648 30 7 April-June 2012 3641 89 3 Change 462% 197% 4 6 August 21, 2012
  • 8. YouTube Views January-August 2012 7 August 21, 2012
  • 9. YouTube Totals Period Views Increase Q2 2011 30 Q3 2011 79 170% Q4 2011 81 Q1 2012 511 50% Q2 2012 766 8 August 21, 2012
  • 10. YouTube Views by Country Q1 2012 Views by Country Q2 2012 Views by Country United States United States United Kingdom United Kingdom Peru Peru Kenya Kenya Mexico Mexico Ethiopia Ethiopia Austrailia Austrailia Indonesia Indonesia Netherlands Netherlands Other Other 9 August 21, 2012
  • 11. YouTube Traffic Sources Q2 2012 Traffic Sources Mobile apps and Direct traffic YouTube Search YouTube Suggested Video Google Search YouTube - Other External Website YouTube Channel Page Embedded Player 10 August 21, 2012