Optimize Google Plus for SEO and Marketing

Simplifying Google Plus

Powered by www.simplify360.com

Find Out

• How to use Google+ to market your business and help build
relationships online

• How to optimize Google+ for search engines

• A few handy tips & tricks


A Few Points To Be Noted

• Google has banned unauthorized profiles for now

• They recommend using a “real person willing to represent
your organization on G+ as themselves”

• Select a spokesperson to be the face of the organization on G+


The Engagement Console

• Google has made it clear that these pages will operate similar
to Facebook Pages but with the benefits of Google’s SEO

• They will be indexed, followable and individual posts can be
+1’d

• All of these will be fed back into search results and rankings


Search Optimized Sections On Your Profile


Optimize Your Profile

• Title = Google Plus profile name

• Description = Introduction field on the profile page

• Links = Links field on the profile page


Circles & Streams

• Circles help you organize people in groups so you can share
content relevant to that particular circle only.

• Streams show the content shared by people in different
Circles.

• When adding people you can specify an existing circle to put
them in or create a new circle.

• You can also just select people and drag and drop them in
circles at any time


Adding People

• Google’s Suggestions : On the right hand side, Google gives
suggestions of people you can easily add.

• Through Yahoo Mail & Hotmail mailing lists


Circles As Bookmarks
• Circles aren’t just for sorting contacts, you can use them as a
bookmarking device
- For ex: Create a ‘social media’ circle. When someone from your normal
circle posts a related message or link to an article you want to save for
later, click ‘share’ and share it to the ‘social media’ circle.

• By default it will share to the ‘Public’ and all your circles, just
click on the ‘x’ icon. Then click ‘+Add more people’ and select
a specific circle.

• Now you can view these status updates and articles easily any
time, just by clicking on the ‘Social Media’ stream.


Hangouts

• Hangouts lets up to 10 users video and voice chat with each
other

• Click ‘Start a Hangout’, then a window will pop up. Just click
‘Install Plugin’

• Now just ‘add circles or people’ you want to hangout with

• You can even select YouTube videos for everyone in your
hangout to watch


Hangouts

Hangouts have a great potential for businesses. They help

— Conduct workshops and seminars

— Communicate exclusive promotions to priority customers

— Reveal upcoming products or services to industry bloggers & experts

— Engage in product demonstrations and training with new and potential customers

— And so on..

(c)2010 InRev Systems

Sparks

• Receive content from around the internet on any topic so you can
easily share this with the circles you choose

• Just click on ‘Sparks’ then enter the topic you’re interested in

• Then just click “share” on content you find interesting.

• This allows for targeted marketing opportunities for businesses

• You can suggest information you think is valuable to a certain circle
rather than posting it to everyone
- For ex: You can have circles for ‘SEO customers’, ‘Email marketing customers’ and so on. Then
if you find something related to email marketing, you can post it only to your email marketing
customers


Photos

• When you click on a photo, you will see this page

A useful feature is the ability to see the photo while
commenting or reviewing comments.

Photos – Add Special Effects

• Click on ‘Actions’, then Edit’ and
this screen will appear to the left
• Instantly upload photos from your
phone
• Add photos from company events
and seminars as they happen to
help customers feel more
connected to your business.


Security Settings

• You can specify which sections of your profile you want to be
visible in any way you like, public to the web, specific circles,
extended circles, or only you. Most of the time you should
select ‘Anyone on the web’ so potential clients can find your
profile.

• You can also specify whether to include photos on your
profile, photo tag approval settings and whether to display
geo settings for newly uploaded photos and albums.


Google Chat Security Settings

• When you go to the stream section on the left hand side,
there is a Google chat area

• Click the small arrow next to “Chat”

• Then select Circles & you will be able to select the circles who
can see you when you’re online and chat with you


Notifications

• Google+ creates notifications when events occur that involve
you, such as when you're tagged in a photo or are added to a
circle
• These notifications are much more advanced than Facebook
• You can scroll through notifications newer or older than the
one you are viewing
• It let’s you comment on status updates right within the
notifications dropdown. This is great if you don’t have much
time to spend on Google + everyday
• You can ‘mute’ a post. This means you won’t get notifications
for previous posts you commented on.


Notifications

• Each circle contains streams of many updates so the user may
not see your post

• To make sure your circles see your post , you can also notify
them of your post

• Just click on the circle and select to ‘Notify about this post’
box

• Notify circles of relevant sales and promotions, blog posts and
anything else that will help with sales and relationship
building


A Few Advanced Tips


Format Posts


Use Google+ Shortcuts

You can posts
Gives a dropdown with links
quick status
to take you directly to your
updates here
profile page, circles page,
account settings and privacy


Some Useful Chrome Extensions

Powered by: http://www.SocialMotus.com

Add Facebook Stream To Your Google+

1. Go to http://crossrider.com/install/519-google-facebook

2. Then click here and follow the prompts

Note: This extension
works for Chrome,
Explorer & Firefox


After you install it, your Google + homepage will load.

Now click on
the Facebook
button


1. Click on the “Connect with Facebook” button

2. Enter your login details

3. Click “Allow” so the extension can access your Facebook


And now you can see & post to your Facebook in Google!


Get Helper for Google+

By going to:
https://chrome.google.com/webstore/detail/hehfpbphnjppmganambkgdnkfliaipgd


What does it do?


Now if you want to Manage, Publish, Monitor, Engage and
Measure all your social media channels from one platform..


Optimize Google Plus for SEO and Marketing

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