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Social Media Matters
- 1. SOCIAL MEDIA MATTERS Building Brands On Facebook
- 3. I’M NICK GONZALEZ • 1st employee at TechCrunch.com • World’s most influential tech news site • SocialMedia.com - 1st social advertising provider • Ran publisher network and later marketing • Covered Co. - 1st strategic marketing consultancy
- 4. SOCIAL MEDIA MATTERS Building Brands On Facebook
- 5. FACEBOOK MARKETING TOOLS • Facebook Ads • Platform Ads • Pages • Applications • Facebook Connect
- 7. EXPERTS • Seth Goldstein • Tyler Willis • Lisa Marino • Dmitry Shevelenko and Sarah Smith
- 10. 50% RETURN DAILY
- 11. FACEBOOK DRIVES MORE TRAFFIC TO PEREZ HILTON THAN GOOGLE 7 million monthly readers, 9% of traffic from FB, 7% GOOG
- 12. MORE THAN 2 BILLION PHOTOS UPLOADED TO THE SITE EACH MONTH
- 13. MORE THAN 2 BILLION PIECES OF CONTENT (WEB LINKS, NEWS STORIES, BLOG POSTS, NOTES, PHOTOS, ETC.) SHARED EACH WEEK
- 14. MORE THAN 3 MILLION EVENTS CREATED EACH MONTH
- 15. MORE THAN 45 MILLION ACTIVE USER GROUPS EXIST ON THE SITE
- 16. DEMOGRAPHICS
- 21. PENETRATION Lagging in Brazil, Germany, Russia, China
- 23. US DEMOGRAPHICS • <= 13 = .8% • 14-17 = 9.5% • 18-24 = 25.2% • 25-34 = 24.9% • 35-44 = 17.8% • 45-54 = 12.0% • 55-64 = 6.7% • 65+ = 3.0%
- 24. OBSERVATIONS Older Markets Have Older Users • In North America and Western Europe, age distributions are 33% >34 years old • Everywhere else, Facebook skews younger
- 25. FEMALE VS. MALE ~10% Difference
- 26. THANKS