Intro to Online Marketing for Sierra Commons Ignitor Course Spring 2015
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Want to discover everything you ever wanted to know about Online Marketing but were afraid to ask? This is the presentation for you. Topics include: SEO, keyword research, local marketing, social media, content marketing and much more.
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Intro to Online Marketing for Sierra Commons Ignitor Course Spring 2015
- 1. 1 Presented by: Coryon Redd coryonredd@coryon.com www.linkedin.com/in/coryonredd Win the Internet Marketing Game Introduction to Online Marketing View this presentation online at: http://www.coryon.com/ignitor-spring-2015 Sierra Commons Ignitor Course Spring 2015
- 2. Can Online Marketing Grow Your Business?
- 5. 5 Hereâs What! Marketing 101 (in 1 slide) Who is your Market? Branding What is your Mission? - Why Are You in Business? Manage your Message â Takes Time and Effort Features vs. Benefits Marketing is Not Selling!
- 6. What is Online Marketing?
- 7. 7 Letâs Start with the Basics ⢠Start with a persuasive website ⢠Website visits from many sources Search Engines (SEO) Social Media Pay for It â Facebook, Sponsored Search Video Email Lots More Options
- 8. Can you Simply Your Online Marketing?
- 9. Make a Plan
- 10. Start with Lessons from Search Engine Optimization 4 Simple Steps to SEO Keyword Research Competitor Research Website Design and Landing Pages Enter the Google Popularity Contest
- 11. 11 People are Searching for your Business⌠Right Now! What are Keywords? The Exact Ways People Search Google What are People Searching for? Use the Google Keyword Planner Also Check Out Google.com/trends Ubersuggest.org is good too. What are Target Keywords? The Most Important Keywords â Relevancy and # of Searches What does it mean for my Website? Create Keyword-Focused Landing Pages
- 12. 12 Look at Local (United States) Monthly Searches. Download spreadsheet and edit in a spreadsheet program like Excel. Create sheets for groups of related keywords. Go back to Keyword Planner with more specific searches and download again. Create a keyword spreadsheet with groups of keywords that will be used for landing pages. Keyword Research Best Practices Login with an email address used for a Google Adwords Account. Look at related keywords then narrow down searches.
- 13. 13 Internet Marketing Resources (Sorry for the small font) Coryon.com Resources page ⢠Coryon.com/resources ⢠Training videos Coryon.com/video Moz.com SEO for Beginners Guide ⢠moz.com/beginners-guide-to-seo SEMPO Guide to SEO ⢠sempo.org/?page=seo_fundamentals Discover what really works in optimization ⢠marketingexperiments.com Online marketing magazines / articles ⢠practicalecommerce.com ⢠webpronews.com ⢠socialmediaexaminer.com/ SEO Glossary ⢠seoglossary.com/ Dive Deep = Moz.com article about Google Algorithm factors ⢠seomoz.org/article/search-ranking-factors Nevada County Online â Expert Speakers Monthly ⢠nevadacountyonline.com
- 14. Tools to Research Your Market: Consume Social Content Survey Your Market Create Personas Keyword Research SocialMention.com Research Competitors
- 15. 15 How does Google Crown a Winner? Incoming links and social engagement Get the Votes that Matter⌠Social signals from popular social sites Links from quality, related websites Not the Ones that Piss Google Off Google can smell out low quality links Winning the Google Popularity Contest Google is an 800 lb Gorilla
- 16. 16 Why does Google PageRank Matter? It does matter, but itâs complicated⌠⢠Key to Google figuring out which pages are important. ⢠How does your website do in the Google Popularity Contest? ⢠PageRank not a reliable indicatorâŚ
- 17. 17 Link Quality depends on: ⢠Content of page â Is the link related, natural? ⢠PR of linking page (scale of 0-10) ⢠Keywords in links can help but be careful! Google PageRank PageRank reflects the quantity and quality of incoming links. Links vote for better websites. searchengineguide.com/orbidex/2002/0207_orb1.html In a typical website the homepage will have the most PR. As you go deeper into a website the PR goes down.
- 18. 18 Google PageRank Logarithmic Scale quicksprout.com/2011/08/31/does-google-pagerank-really-matter/
- 19. 19 Google Places for Business Google Maps Listing Find your business on Google Maps search or add your business to Google Local https://www.google.com/business/placesforbusiness/ ⢠Find your business and verify ⢠Edit your description ⢠Add a photos / videos, coupons ⢠Assign business categories ⢠Ask for reviews from customers ⢠Track your clicks ⢠Consider Google Adwords Express Other sources for local listings â Bing Local Listing Center, Yahoo Local, citysearch.com, yelp.com, insiderpages.com, angieslist.com, MerchantCircle.com and more.
- 20. 20 Google+ Local Claim your Local Search Listing Main Factors for Better Ranking ⢠Claim your listing ⢠Customize your listing ⢠Address in the city of the search ⢠List in the right categories ⢠Number of citations ⢠Linking to your webpage ⢠Customer reviews ⢠Keywords in business name and Places page Go to http://moz.com/local-search-ranking-factors for more info
- 21. What is Content Marketing?
- 22. Audience Focused Communication Branding Relevant and Valuable Informative and Interesting Content Marketing is: Content Marketing isnât:
- 23. Blogging can be the Hub of your Online Marketing
- 25. Brainstorm Topics (Oh no, itâs a spreadsheet)
- 26. Content Calendar (Oh no, itâs still a spreadsheet)
- 27. Guest Blog Led to Hundreds of New Signups Source: tinybuddha.com/blog/make-a-tough-situation-good-one-question-that-changes-everything/
- 28. Are you ready to stand out?
- 29. Target Your Market Plan Content Create Focus Measurement = Simplified Marketing The Big Picture
- 33. 33
- 34. Go to Coryon.com to Learn More View this presentation at: http://www.coryon.com/ignitor-spring-2015
Hinweis der Redaktion
- Letâs stop here a moment and make sure we are clear on what I mean by Internet marketing.
- How do you feel about Internet Marketing?
- Blogs, social media or videos. Create compelling marketing so that people subscribe to your content and share it with their friends.
- Other options â Display advertising shopping feeds, mobile ads, affiliate programs,
- Letâs stop here a moment and make sure we are clear on what I mean by Internet marketing.
- Open browser and ask for volunteer for keywords. focus on related keywords ratio between searches (cellphone vs cell phone) if a page doesnât exist - you can build it http://www.keyworddiscovery.com/search.html - Free keyword research tool. https://adwords.google.com/select/KeywordToolExternal - google external tool http://tools.seobook.com/keyword-tools/seobook/- very cool tool that shows keyword count estimates from wordtracker, google, yahoo, msn and more.
- Marketingexperiments.com â articles with real life case studies, free email newsletter, professional certification, practicalecommerce.com â short articles written by experts, ecommerce focused, SEO report card, Dir.yahoo - in order of popularity sempo.org/learning_center/resources/ - A great list of SEM resources.
- Blogs, social media or videos. Create compelling marketing so that people subscribe to your content and share it with their friends.
- Ties together Editorial, marketing, PR, SEO and social
- http://en.wikipedia.org/wiki/Awareness_days
- http://findinghappiness.com/inspire-me-today/ Lifehacker.com, Tinybuddha.com
- I would have picked a swan among the ducks but a goose is quite nice too.
- Don't fear. When you understand the concepts I'll be sharing with you you'll learn how the internet creates many directions of opportunity.