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© by Henning von Vogelsang, 2007–2012
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23. A brand needs to live up to
our expectations, or we
don’t accept it as a friend.
29. There is a danger for
companies to ignore what
people contribute.
31. A brand that does not
include the people who
want to interact with it, will
disconnect from the people
buying its products.
33. It is a moving stream of
interaction and feedback.
36. Twitter
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Marketing Micro
Reviews Blogging
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Blogs
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39. It is a fast growing,
cultural eco system.
68. History Sources Contact
In 2007 I mentioned the term In 2008 I expanded on the idea To hire me as a speaker, or to
Brand Streams for the first time of Brand Streams, researching work with you on concepts,
on Twitter. I had been thinking more and finding more evidence. brand strategies and product
about the relation of interaction I also looked into findings and development, get in touch with
between people and brands. learnings of others in this field, me on my website.
Traditional models to explain namely James H. Gilmore and B.
consumer behavior did not seem Joseph Pine's book and TED
to fit anymore. I felt that a Talk about Authenticity. 2009 I
profound shift was going on and wrote a white paper about the
the marketing and ad business topic, based on case studies like
were largely ignoring it. the first election campaign of
President Obama.
© by Henning von Vogelsang, 2007–2012, some photos courtesy of Flickr (CC free distribution)