from 2013 ConvergeSouth

1. @ChrisQueso’s
O.P.E.N. Way To Social Media
Excellence
Chris Craft
ConvergeSouth 2013
Greensboro, NC

2. What are today’s goals?
@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
1. To learn how to make the most out of your
opportunities to engage on social media
2. To help you leverage your content and
social media in the pursuit of your passion
3. To show you how to educate yourself and
others through social media
4. To show you how to organically grow your
network and influence through social
media

3. A little about me
@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Proud Husband and Father
Dedicated Team Leader
Author & Branding Geek
Proud Texan (in Georgia)
Proud Tiger & Yellow Jacket

4. Component 1: Opportunity
@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Opportunity: (an awesome noun) a
set of circumstances that makes it
possible to do something

5. Types of Opportunities
@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Wild Cards/Random
Opportunities
and…
Snowball
Opportunities

6. My Wild Card That Snowballed
@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Responding to one
tweet resulted in:
-Being quoted in ROI
-Guest blogging
-Speaking
-More business
-A mentor for life

7. Component 2: Passion
@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Passion: (a lovely noun) an object
of desire or deep interest

8. Your Passion and Purpose
@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
What is your overall
goal for engaging on
social media? Fun,
business, research?
Passion is the glue of
the O.P.E.N. Way
Your passion must
shine through your
content & social
media engagement

9. A.C.T.I.O.N.
@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Active Change That Ignites Our Now
Go beyond knowing your passion. Get
out there and make it happen!
A.C.T.I.O.N. is deliberate practice.
You can’t leave much up for chance.

10. A.C.T.I.O.N.
@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Active Change That Ignites Our Now
Take A.C.T.I.O.N. by creating and sharing
compelling content!

11. Component 3: Education
@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Learning never ends.
Link your education to your passion.
It’s better that way.
-Listen (learn)
-Engage (build relationships)
-Nurture (educate yourself & others)

12. Component 3: Education
@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Listen!
How can you learn if
you’re busy talking?
-Quora
-Twitter
-Hootsuite / Sprout Social
-Radian6

13. Component 3: Education
@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Listen/Engage/Nurture : Quora
-The Best Q&A Network. Learn
about almost anything.
-Community that truly cares
about the spreading of
knowledge!
-Accountability & Authority

14. Component 3: Education
@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Listen/Engage/Nurture : Twitter
-The news feed of the Digital
Age
-Search and Listening Tips
-Don’t come empty handed.
Engage with content!

15. Component 4: Networking
@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Nurture/Network : LinkedIn
-More than a network for
finding a new job!
-LinkedIn is a place to share
career-changing content.
-Social Proof & Authority

16. Component 4: Networking
@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Gives legs to the previous
components
Old-school networking is
necessary!
Modern networking
accelerates the growth
of your platform.
Relationships are real! We
are humans, not avatars.

17. Thank You!
@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence

18. Let’s Connect!
@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Chris Craft
NaoIsNow.com
chris@naoisnow.com
@ChrisQueso
Enjoy the book!
openroutine.com