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C&M and Text100 IBM VFC Social Media Campaign Metrics

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C&M and our PR Agency partners Text100 have been busy since the start of 2009 as the Online brains behind IBM Software Groupʼs Social Media action. In our first project together we were charged with helping IBM to showcase all of the development smarts behind the Chinese Virtual Forbidden City, a breathtaking Second Life-like representation of a Chinese world from five hundred years ago. Here's how we got on...

BusinessTechnologie
1 von 15
IBM’S VIRTUAL FORBIDDEN CITY ,[object Object]
Introduction
Background ,[object Object],[object Object],[object Object],[object Object]
Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement & metrics From the outset...
Execution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Microsite Traffic generated from: Untagged promotion 1174 Twitter 377 Flickr 24 Facebook 23 YouTube 17 VRM newsletter 12 LinkedIn 7 Unique visitors Objective 2000 visitors Total (excl IBMers) 3752 visitors Total (inc IBMers) 4284 visitors
Blogger engagement / comment seeding ,[object Object],[object Object],[object Object],[object Object]
Twitter Twitter Stats Twitter Grader 94/100 Followers 367 Following 598 @ replies 76 Re-tweets 81
YouTube Video Views How SOA was Used to Build the Virtual Forbidden City 212 How the VFC Demonstrates the Value of SOA in Business 75 How to Join IBM's Exclusive Virtual Worlds SOA Tour 126 SOA and IBM's Virtual Forbidden City 308 721
Flickr ,[object Object],[object Object]
Lead generation What? Target Actual Registrations 80 172 Number of Attendees 30 21
Lessons learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU! ,[object Object]
The Team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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C&M and Text100 IBM VFC Social Media Campaign Metrics

  • 1.
  • 3.
  • 4.
  • 5. Measurement & metrics From the outset...
  • 6.
  • 7. Microsite Traffic generated from: Untagged promotion 1174 Twitter 377 Flickr 24 Facebook 23 YouTube 17 VRM newsletter 12 LinkedIn 7 Unique visitors Objective 2000 visitors Total (excl IBMers) 3752 visitors Total (inc IBMers) 4284 visitors
  • 8.
  • 9. Twitter Twitter Stats Twitter Grader 94/100 Followers 367 Following 598 @ replies 76 Re-tweets 81
  • 10. YouTube Video Views How SOA was Used to Build the Virtual Forbidden City 212 How the VFC Demonstrates the Value of SOA in Business 75 How to Join IBM's Exclusive Virtual Worlds SOA Tour 126 SOA and IBM's Virtual Forbidden City 308 721
  • 11.
  • 12. Lead generation What? Target Actual Registrations 80 172 Number of Attendees 30 21
  • 13.
  • 14.
  • 15.