Jibe business lounge keynote Annemiek van Herk. Online B2B marketing trends in 2014

1. Start in center
Read clockwise
Reading a mind map
Read per branch from top to bottom
Created by
Http://www.connectionofminds.com
LinkedIn profile Alexis van Dam: http://bit.ly/avdam
Meer interactie en betere verslaglegging
tijdens bijeenkomsten
Owner inboundmarketing.nl
Mind
map
Http://www.linkedin.com/in/annemiekevanherk
Boek een mindmap
bij uw volgende
event/ meeting, voor:
Meer draagvlak in verandertrajecten door
processen en meningen zichtbaar te maken
Social
Annemieke
van Herk
Event met optimale kennisuitwisseling
Inbound marketing
Attended a conference in Las Vegas
Beter netwerken en crowdsourcen
Keynote topic: Online B2B
marketing trends in 2014
Publishing on paper will go down
Grows tremendously
Mobile web
Everybody will do online
Difficult to be heard online
Online
Specialist
Offline marketing
Will print
come back?
Retargeting
2011: 6% on mobile
Youtube:
Q&A
Offline events
1 Mobile
Do something in print: become original again
2013: 40% on mobile
Mobile traffic: average is 17%
Google: more attention
to mobile experience
Deliver a physical invitation by a drone
It will hurt your rankings
Or you will lose visitors
Make a responsive design
Adding social component to CRM
Keep data clean
Too slow
9 Social CRM
Futuristic GAP
Integrate all conversations in one system
A new way of looking at interacting with clients
Better results
People want to make a quick buck
Tom Cruise:
Minority Report
Make algorithms better
Fool Google
2 Retargeting
Who is the owner of content
Writers for a blog
What is
important?
Amount of Twitter followers
8 Personal
authority
Google has the resources to combine all the info
Content marketing
Jibe! Business
Lounge
Keynote Annemiek
van Herk
It will be abused
Short window of time
In the end will be less attractive
Cheap leads
ABN AMRO started: Seeds
3 Crowd
funding
Promote employers as your authors
In socialmedia and in blog
Cookies are tracking
where you are
It works
Adds popping up:
Make links very important
Social signals become more important
Retargeting
People
invested in
movies
Big fans
Target those people
Use them as evangelist
Connect with fans/ influencers
Impact?
Push content trough them
Iens
Get more eyeballs
Such as
Tripadvisor
Always ask, please review us!
4 Review
Borrow product from close by
Close shops
Borrow instead of buying
Take out the middle man
7 C2C consumer 2
consumer
Google's mission: "organise the worlds info"
6 Machine
learning
Google will show more info on their site
2/3 of that revenue comes then via Google
It will be a matter of time when
review sites for B2B will live
Speech search ideal for mobile
5 National
search
Semantic web
Average B2B company gets 64% traffic via Google
Real estate
Lawyer
In NL: Google (95%)
Exchange platform
So less traffic to sites
Who is the best
Not many review sites for B2B products
Sales contract set up
Output: will be a graph instead of a list
B2C
B2B
Same will happen with B2B
Not only search!
Real estate agents are reviewed
Impact for your business
Jibe! Business Lounge 3 december 2013 | LiveMindMapping door Alexis van Dam (http://bit.ly/avdam) van www.ConnectionOfMinds.com
Search: "will I need an
umbrella" (being in
Amsterdam)
Think about SEO
Follow up the search
"then how about NY"
So you do not have to ask again about
the wheather, search knows it.