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Big Data
Insights & Opportunities
About this Research
Enclosed is a sampling of key findings from CompTIA’s recently
published Big Data Insights and Opportunities study.


This research seeks to establish a foundation of knowledge and understanding for big data and the related
topics. The study focuses on:

•   Establishing a baseline for where businesses are in data capture, storage, management and analysis
•   Identifying key end user needs and challenges associated with data
•   Gauging familiarity and incidence rates for big data initiatives
•   Assessing IT channel partner perceptions of big data opportunities

This research was conducted in two parts:
• Quantitative survey of 500 IT and business executives (aka end users)
• Quantitative survey of 435 IT firms (aka IT channel)

Data collection occurred during July 2012.

The full report is available at no charge to CompTIA members. They can access the report by logging into the
member area of CompTIA.org, or, by contacting us at research@comptia.org.
Data Already Critically Important to
      Businesses; Likely to Further Intensify
       Importance Today                 Anticipated Importance in 2014


                      34%   Very
                                                                                         Very
                            Important                                           41%      Important




                      53%   Important
                                                                                46%      Important



             12%                                             11%
    NET     Neutral   NET                   NET     Neutral   NET
Unimportant         Important           Unimportant         Important
                                          Source: CompTIA’s Big Data Insights & Opportunities study
                                           Base: 500 U.S. business and IT executives (aka end users)
Shortcomings in Managing/Using Data
               Take Their Toll on Businesses
                  Wasted time that could be spent
                   in other areas of the business
                                                                                                        50%

Inefficient or slow decision-making / Lack of agility                                         43%

                  Internal confusion over priorities                          31%

Reduced margins due to operational inefficiencies                           30%

   Inability to effectively assess staff performance                    27%

         Inability to reach new customer segments                     25%

                                          Lost sales                24%

                Slow to market with new products        15%

                                                        Source: CompTIA’s Big Data Insights & Opportunities study
                                                         Base: 500 U.S. business and IT executives (aka end users)
Despite Growing Media Coverage, Many Executives
     Unfamiliar with the Concept of Big Data

        Familiarity with the                 Profile of Big Data Familiarity
        Concept of Big Data

                                          51% Familiarity among large companies
                                                (vs. 27% for small)
                               Familiar
                      37%
                                          44% Familiarity among IT executives
                                                (vs. 26% for business executives)

                                          44% Familiarity among those using
                                                advanced BI tools (vs. 26% for
       63%                                      those who are not)


 Unfamiliar

                                               Source: CompTIA’s Big Data Insights & Opportunities study
                                                Base: 500 U.S. business and IT executives (aka end users)
1 in 5 Businesses Report Engaging in
             Some Type of Big Data Initiative*
                     *Based on their interpretation of Big Data

   Incidence of Engaging in Some                 Profile of Those Reporting
     Type of Big Data Initiative               Some Type of Big Data Initiative

                       Yes
                 19%                           28% of large companies report a big
                                               data initiative (vs. 11% for small)

                                               28% of data savvy companies report a
                                               big data initiative (vs. 13% for those
                                               that are not data savvy)
     45%                36%
                                               Equal numbers of Business and IT
No, an                       No, but           Executives report a big data initiative.
  d no                       moving
 plans                       in that
                             direction             Source: CompTIA’s Big Data Insights & Opportunities study
                                                    Base: 500 U.S. business and IT executives (aka end users)
Businesses Seek Improvement in
                     Many Areas of Data Analytics
                                                                               Doing, But          Want to            No
                                                               Currently        Want to             Start          Plans/N
Data Analytics or Data Capability Type                        Doing Well        Improve             Doing             A
Remote or mobile access to corporate data                        24%               40%                24%             12%
Website traffic patterns                                         20%               41%                21%             18%
Search capabilities across organization's many data sources      17%               40%                26%             16%
Real-time analysis of incoming data                              17%               46%                23%             14%
Email marketing campaign effectiveness                           15%               46%                18%             21%
Metrics and Key Performance Indicators (KPIs)                    15%               43%                22%             20%
Customer profiling and segmentation analysis                     14%               46%                22%             18%
Visualization capabilities (e.g. dashboards)                     13%               41%                28%             17%
Predictive analytics to forecast sales and other trends          13%               45%                23%             20%
Social media monitoring                                          12%               41%                20%             27%
Pattern recognition                                              10%               31%                28%             30%
Relationship analysis (e.g. X is highly correlated with Y)       9%                40%                27%             24%
                                                                 Source: CompTIA’s Big Data Insights & Opportunities study
                                                                  Base: 500 U.S. business and IT executives (aka end users)
IT Firms Begin to Build Out Their Big Data Offerings
                                                 Currently offering to customers
                                                 Plan to begin offering over next 12 months

          Big Data Application Deployment                                                      31%
               or Integration services                      12%

                                                                                         28%
   Big Data Consulting or Advisory services
                                                             14%

           Big Data Analytics (e.g. business                                            27%
          intelligence, predictive analytics)          9%

    Big Data Collection (e.g. facilitating the                                        26%
    efficient collection of streams of data)            11%

        Big Data Storage and Management                                            25%
             Applications (e.g. Hadoop)                  12%
                                                              Source: CompTIA’s Big Data Insights & Opportunities study
                                                                                           Base: 435 U.S. IT companies
Big Data’s Long-term Outlook Mostly
Promising, but Some IT Firms See Many Unknowns
 Big Data Hyped at Appropriate Level         Big Data Currently Over-Hyped




                           30%                         39%
            24%


                                                                                7%
      Hyped at the         Hyped at the          Over-hyped;               Over-hyped;
   appropriate level;   appropriate level;        long-term                 long-term
   long-term outlook    long-term outlook        outlook still             outlook very
     still unknown        very promising          unknown                   promising
                                              Source: CompTIA’s Big Data Insights & Opportunities study
                                                                                 Base: 400 U.S. IT firms
Want to know more?

As the voice of the IT industry, CompTIA has
hundreds of tools, market intelligence reports and




                                                     comptia.org
training programs to help IT channel
organizations grow their business through
education, certification, advocacy and
philanthropy.

Check it out at www.comptia.org.

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Big Data Insights & Opportunities

  • 1. Big Data Insights & Opportunities
  • 2. About this Research Enclosed is a sampling of key findings from CompTIA’s recently published Big Data Insights and Opportunities study. This research seeks to establish a foundation of knowledge and understanding for big data and the related topics. The study focuses on: • Establishing a baseline for where businesses are in data capture, storage, management and analysis • Identifying key end user needs and challenges associated with data • Gauging familiarity and incidence rates for big data initiatives • Assessing IT channel partner perceptions of big data opportunities This research was conducted in two parts: • Quantitative survey of 500 IT and business executives (aka end users) • Quantitative survey of 435 IT firms (aka IT channel) Data collection occurred during July 2012. The full report is available at no charge to CompTIA members. They can access the report by logging into the member area of CompTIA.org, or, by contacting us at research@comptia.org.
  • 3. Data Already Critically Important to Businesses; Likely to Further Intensify Importance Today Anticipated Importance in 2014 34% Very Very Important 41% Important 53% Important 46% Important 12% 11% NET Neutral NET NET Neutral NET Unimportant Important Unimportant Important Source: CompTIA’s Big Data Insights & Opportunities study Base: 500 U.S. business and IT executives (aka end users)
  • 4. Shortcomings in Managing/Using Data Take Their Toll on Businesses Wasted time that could be spent in other areas of the business 50% Inefficient or slow decision-making / Lack of agility 43% Internal confusion over priorities 31% Reduced margins due to operational inefficiencies 30% Inability to effectively assess staff performance 27% Inability to reach new customer segments 25% Lost sales 24% Slow to market with new products 15% Source: CompTIA’s Big Data Insights & Opportunities study Base: 500 U.S. business and IT executives (aka end users)
  • 5. Despite Growing Media Coverage, Many Executives Unfamiliar with the Concept of Big Data Familiarity with the Profile of Big Data Familiarity Concept of Big Data 51% Familiarity among large companies (vs. 27% for small) Familiar 37% 44% Familiarity among IT executives (vs. 26% for business executives) 44% Familiarity among those using advanced BI tools (vs. 26% for 63% those who are not) Unfamiliar Source: CompTIA’s Big Data Insights & Opportunities study Base: 500 U.S. business and IT executives (aka end users)
  • 6. 1 in 5 Businesses Report Engaging in Some Type of Big Data Initiative* *Based on their interpretation of Big Data Incidence of Engaging in Some Profile of Those Reporting Type of Big Data Initiative Some Type of Big Data Initiative Yes 19% 28% of large companies report a big data initiative (vs. 11% for small) 28% of data savvy companies report a big data initiative (vs. 13% for those that are not data savvy) 45% 36% Equal numbers of Business and IT No, an No, but Executives report a big data initiative. d no moving plans in that direction Source: CompTIA’s Big Data Insights & Opportunities study Base: 500 U.S. business and IT executives (aka end users)
  • 7. Businesses Seek Improvement in Many Areas of Data Analytics Doing, But Want to No Currently Want to Start Plans/N Data Analytics or Data Capability Type Doing Well Improve Doing A Remote or mobile access to corporate data 24% 40% 24% 12% Website traffic patterns 20% 41% 21% 18% Search capabilities across organization's many data sources 17% 40% 26% 16% Real-time analysis of incoming data 17% 46% 23% 14% Email marketing campaign effectiveness 15% 46% 18% 21% Metrics and Key Performance Indicators (KPIs) 15% 43% 22% 20% Customer profiling and segmentation analysis 14% 46% 22% 18% Visualization capabilities (e.g. dashboards) 13% 41% 28% 17% Predictive analytics to forecast sales and other trends 13% 45% 23% 20% Social media monitoring 12% 41% 20% 27% Pattern recognition 10% 31% 28% 30% Relationship analysis (e.g. X is highly correlated with Y) 9% 40% 27% 24% Source: CompTIA’s Big Data Insights & Opportunities study Base: 500 U.S. business and IT executives (aka end users)
  • 8. IT Firms Begin to Build Out Their Big Data Offerings Currently offering to customers Plan to begin offering over next 12 months Big Data Application Deployment 31% or Integration services 12% 28% Big Data Consulting or Advisory services 14% Big Data Analytics (e.g. business 27% intelligence, predictive analytics) 9% Big Data Collection (e.g. facilitating the 26% efficient collection of streams of data) 11% Big Data Storage and Management 25% Applications (e.g. Hadoop) 12% Source: CompTIA’s Big Data Insights & Opportunities study Base: 435 U.S. IT companies
  • 9. Big Data’s Long-term Outlook Mostly Promising, but Some IT Firms See Many Unknowns Big Data Hyped at Appropriate Level Big Data Currently Over-Hyped 30% 39% 24% 7% Hyped at the Hyped at the Over-hyped; Over-hyped; appropriate level; appropriate level; long-term long-term long-term outlook long-term outlook outlook still outlook very still unknown very promising unknown promising Source: CompTIA’s Big Data Insights & Opportunities study Base: 400 U.S. IT firms
  • 10. Want to know more? As the voice of the IT industry, CompTIA has hundreds of tools, market intelligence reports and comptia.org training programs to help IT channel organizations grow their business through education, certification, advocacy and philanthropy. Check it out at www.comptia.org.

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