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WOW Business Plan
World Online Wireless (WOW)
Strategic Business and Marketing Plan
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WOW Business Plan
The information in this document is confidential and is to be only read
by authorized parties. Please refer to the confidentiality agreement for
further details. This business plan is not an offering for securities.
Confidentiality Agreement
The undersigned reader acknowledges that the information provided in this business plan
is confidential; therefore, the reader agrees not to disclose it without the express written
permission of or an authorized agent of World Online Wireless.
It is acknowledged by the reader that information furnished in this business plan is in all
respects confidential in nature, other than information which is in the public domain
through other means and that any disclosure or use of same by reader, and may cause
serious harm or damage to aforementioned parties.
This business plan is not to be copied or reproduced by any means without the sole
written consent of an authorized agent of World Online Wireless .
Upon request, this document is to be immediately returned.
__________________________________
Signature
_______________
Date
_______________________________
Name (typed or printed)
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WOW Business Plan
Table of Contents
1. Confidentiality Agreement................................................................................2
2. Table of Content................................................................................................3
3. Executive Summary...........................................................................................4
4. Company and Financing Summary....................................................................7
5. Product and Services..........................................................................................9
6. Strategic and Market Analysis..........................................................................10
7. Marketing Plan..................................................................................................12
8. Organization Plan and Personnel Summary.....................................................14
9. Financial Plan...................................................................................................16
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WOW Business Plan
1.0 Executive Summary
The purpose of this business plan is to raise $100,000 for the development of a voice over
internet protocol (VoIP) product sales and services while showcasing the expected
financials and operations over the next three years. TwinLight Dubai (a UAE based
company) plans to open a VoIP company in Africa with Nigeria the starting point owing
to the comparative advantage of population and nationality of the owner. Golden
TwinLight International LTD as a sister company owned by the same owner will be the
parent company for WOW (“the Company”) is a Nigeria based subsidiary that will
provide sales and services customers in its targeted market. The Company will be
registered with and licensed by the National Communication Commission (NCC) in 2011
by Annan Lukman Oyebode.
1.1 The Products and Services
The business will generate revenue among two primary revenue streams: the sales of call
units and fees from IPBX services. The Company intends to provide VoIP service to
private users as well as small and medium sized businesses throughout the target market.
The Company will also generate revenues from the ongoing sale of VoIP boxes, router
and roaming service. Mr. Lukman is currently sourcing a number of major VoIP boxes
and router sellers that will sell to WOW at a comparatively good price. The Company,
through its VoIP services, will provide customers with many ancillary features including
auto attendants, call queues, and conference bridges.
The third section of the business plan will further describe the services offered by WOW.
1.2 Financing
Mr. Lukman is seeking to raise $100,000 from investors as equity fund. The shares rate
and equity agreement are to be further discussed during negotiation. This business plan
assumes that the business will receive a 5 year equity fund and a buy back after the
duration of the agreement. The financing will be used for the following:
•
•
•
Development of the Company’s office location.
Financing for the first one year of operation.
Capital to purchase a company vehicle and the initial inventory of VoIP products.
Mr. Lukman will contribute $20,000 to the venture.
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1.3 Mission Statement
WOW Business Plan
WOW will strive to become recognized as the most progressive enterprise in the VoIP
communications business in Africa. The Company will offer customers cost effective
phone systems and VoIP services for both private and commercial enterprises.
1.4 Management Team
The Company is founded by Lukman Oyebode. Mr. Lukman has more than 4 years of
experience in the VoIP and online marketing sectors. Through his expertise, he will be
able to bring the operations of the business to profitability within its first year of
operations.
1.5 Sales Forecasts
Mr. Lukman expects a strong rate of growth at the start of operations. Below are the
expected financials over the next three years.
Proform a Profit and Loss (Yearly)
Year
2012
Sales
$2,925,000
$4,387,500
Operating Costs
$103,325
$127,904
$163,609
EBITDA
$871,675
$1,334,596
$2,030,141
Taxes, Interest, and Depreciation
$313,598
$475,620
$719,061
Net Profit
$558,077
$858,976
$1,311,081
2013
2014
$6,581,250
Sales, Operating Costs, and Profit Forecast
$7,000,000
$6,000,000
$5,000,000
$4,000,000
Sales
EBITDA
$3,000,000
Net Profit
$2,000,000
$1,000,000
$0
2012
2013
2014
Year
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1.6 Expansion Plan
WOW Business Plan
The Founder expects that the business will aggressively expand nationally and
continentally during the first three years of operation in accordance with the phases
below. Mr. Lukman intends to implement marketing campaigns that will effectively
target individuals, small businesses, and medium sized businesses within the target
market.
Phase 1: Online shop and calling card loading
Phase 2: International roaming and IPBX services
Phase 3: VOD/IPVT
Phase 4: Improvement and Value Added Services (VAS)
Phase 5: Generate revenue from external advertisement on the company dialer etc.
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WOW Business Plan
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
WOW, The Company will first be registered and licensed as a subsidiary communication
company with the NCC in the Federal Republic of Nigeria and then branched all over
Africa.
2.2 Required Funds
At this time, the WOWcom requires $100,000 of equity funds. Below is a breakdown of
how these funds will be used:
Projected Startup Costs
Business Startup Year
2012
Initial Lease Payments and Deposits
Working Capital
$2,000
$38,500
FF&E
$2,500
Leasehold Improvements
$1,000
Voice Traf fic Deposits
$10,000
Insurance
$2,000
VoIP Soft Sw itch, Dialers and Modules
$50,000
Company Vehicle
$10,000
Miscellaneous and Unf oreseen Costs
$4,000
Total Startup Costs
$120,000
Use of Funds
8%
3%
2%
32%
Initial Lease Payments and
Deposits
Working Capital
FF&E
Leasehold Improvements
Voice Traffic Deposits
Insurance
VoIP Soft Sw itch, Dialers
and Modules
Company Vehicle
Miscellaneous and
Unforeseen Costs
42%
2%
8%
1%
2%
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2.3 Investor Equity and Management Equity
WOW Business Plan
The equity share between the investor and the management shall be discussed in the
cause of preparing agreement between both parties. This will include the percentage
holding, as well as profit sharing.
2.5 Exit Strategy
Normal Exit: The project starts generating profit in the first year of operations and
positive cash flow appears in the same year. It means that once spent, money can be fully
recovered by investors. This creates very good chances for the initial shareholders to sell
their participation at a very good price for other investors.
2. Project Failure: The total cost of the initial inventory is $50,000, with no depreciation
but upgrade. The market value of the assets differs type by type. The electronic
equipment can be sold at least for 90% of book value, while market price of furniture can
be around 70%.
As a summary, we estimate that the investors could collect 50-100% of their initial
investments, if they suddenly decide to sell everything.
If the exit of investors was made due to unexpected causes (irrelevant from the project
results) before the end of 2012, 10% share will be required.
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WOW Business Plan
3.0 Products and Services
Below is a description of the products and services offered by WOW.
3.1 Sales of Call Unit through Online Shop or Calling Card
A substantial amount of the Company’s gross income will come from the sale of call unit
over PC and mobile VoIP. Management expects that at the onset of operations,
approximately 100% of the Company’s revenues will come from the sale of these units.
3.2 VoIP Phone Installation and Service
The business will maintain an expansive inventory of VoIP boxes, routers, and PBX
systems (Private Branch Exchanges used in business operations).
Management expects that the installation and management of voice over internet protocol
phone services will flourish as the technology becomes more refined. This area is
expected to grow rapidly over the next five years as more and more businesses and
homes integrate Voice over Internet Protocol (VoIP) technology. This technology is
synchronous with internal wireless internet infrastructures, and Management recognizes
the sizable opportunity from these technological developments. WOW will generate
substantial revenues from the ongoing monthly sale of VoIP services.
3.3 Video On Demand (VOD)/Internet Protocol Television (IPTV)
As internet becomes cheaper and widely available, WOW plans to roll out this service to
the market. However, it will be of importance to mention that this requires a separate
planning and research so that the service will be a success.
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WOW Business Plan
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the VoIP and
telecommunications industry, the customer profile, and the competition that the business
will face as it progresses through its business operations.
Currently, the economic market condition in Nigeria is getting better. However, the cost
of making calls is one of the highest in the world with an increase in the cost of living.
Hence, private and businesses are seeking ways to reduce their monthly expenditures.
WOW, through its products and services, can effectively reduce the costs associated with
monthly telecommunications services by more than 50%.
4.2 Industry Analysis
Over the next ten to fifteen years, it is expected that this new technology will completely
negate standard telephone lines. However, there are certain drawbacks from both an
operating and a regulatory standpoint. VoIP phone calls must be made over internet
which is not easily accessible. Nonetheless, conventional telephone companies are
beginning to offer mobile internet service at a relatively cheap rates while WIFI is
spreading to more locations. Additionally, there is no regulation regarding the VoIP
industry in Nigeria. It is difficult to determine the future regulations and taxes that will be
associated with the VoIP telecommunications industry.
The telecommunications industry is one of the largest industries in today’s global
economy. In Nigeria, the industry which is the third largest contributor to the gross
domestic products (8.2%) generates more than $8.6 billion (2010) dollars a year of
revenue. This translates to a 6.7 percent year-on-year increase. Additionally, over seventy
million subscribers are currently using mobile phone.
4.3 Customer Profile
The Company will have two primary customer bases: commercial enterprises and private.
The second customer base, private, is of special importance to the business as this
segment of the market will generate the most income for the business. Among these
customers, Management has outlined the following demographics of private that will use
the Company’s services and products:
•
•
•
•
Has a basic internet knowledge.
Is using a smart phone or computer on which to download the dialer.
Is seeking to spend $5 to $50 per month on phone calls.
Will require one to three individual phone lines.
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• Annual household income of approximately $5,000
WOW Business Plan
Among businesses, Mr. Lukman has laid out the following demographics among people
that are expected to switch to VoIP phone systems:
•
•
•
•
•
Has annual revenues exceeding $100,000 per year
Has customer base in and outside Nigeria
Is based in urban areas with access to electricity
Has VoIP requirements of 5 to 15 phones
Will spend approximately $50 to $500 per month on phone service
4.4 Competition
There is currently no significant amount of competition in the VoIP services industry in
Nigeria but the competitions that will be posed by the conventional telephone carriers are
not to be neglected as these companies have grown in capital base to compete favourably
well. As the industry further develops, it is fully expected that there will be considerable
competition and price compression as agents within the market begin a pricing war. This
scenario is fully expected to occur as it did within the long distance and wireless
telecommunications markets. However, as this is a new technology and the regulatory
landscape has not yet fully developed, this situation is not anticipated to occur for another
two to five years.
We hope to monopolizing the VoIP market for the next few years and permeate the
Telecommunications industry through back door marketing strategies. WOW very low
price and call quality will serve as advantage to winning at least one million subscribers
ranging from low income earners and high income earners alike within the succeeding
two years. Other advantages are the Value Added Services which will be rolled out from
time to time owing to rapid development of the internet based products and Customer
Reward Program (CRP).
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WOW Business Plan
5.0 Marketing Plan
WOW intends to maintain an extensive marketing campaign that will ensure maximum
visibility for the business in its targeted market. Below is an overview of the marketing
strategies and objectives of the VoIP Company.
5.1 Marketing Objectives
•
•
•
Develop an online presence by developing a website and placing the Company’s
name and contact information with online directories.
Implement a local campaign with the Company’s targeted market via the use of
social networks, forums, websites, google, and word of mouth advertising.
Form strategic business alliance with small business associations that will refer
clients to the Company.
5.2 Marketing Strategies
Management intends to use a number of marketing strategies that will promote sales of
call units and VoIP ongoing service among commercial and private customers. This
Company will accomplish its marketing through several advertising channels including
facebook, twitter, linkedin, online forums, google adword targeting, email marketing,
direct advertisements, and through the Company’s website.
Management is to develop an expansive sales literature packet that will showcase the
features of using the Company’s VoIP product systems and VoIP services for commercial
enterprises. These sales literature packets will be distributed among members of the
Company’s primary commercial enterprise targeted demographic base.
WOW will also maintain alliance among selected business associations (Association of
Internet Marketers), online payment platforms, and online directories that bring up results
for phone system/service providers within the target market.
The company intends to also use referral methods and online mini shop approach.
Finally, the Company will develop an interactive online website with a mobile version
that will showcase the operations of the business, its VoIP product lines, its services,
pricing information, online recharge through popular payment gateways and how to
contact the Company. This website will be registered with a number of online local
directories and internet portals.
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5.3 Pricing
WOW Business Plan
The company intends to sell at 50% to 200% of voice traffic cost price. Hence call units
are sold at an additional minimum of 50% of the cost price. The pricing format shall be
two for each country with a price to mobile and land line. Countries with wide price
range within mobile networks shall be calculated accordingly.
As for IPBX, business enterprises are expected to pay for the software and server cost at
a relative low profit margin to WOW while VOD/IPVT will be charged on pay per watch
basis on an ultra cheap rate.
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WOW Business Plan
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
At start-up, the team will consist mainy the owner and the customer service employee as
both will be working vigorously to market the company through online medium. While
the owner will be dealing with the technical aspects of the business, the customer service
employee will be working on the public relation. As WOW expands, more hands will be
required for developmental strategies and direct marketing to small and medium scale
enterprises.
6.2 Organizational Budget
Personnel Plan - Yearly
Year
Ow ner
2012
2013
2014
$24,000
$24,720
$25,462
Business Development Manager
$0
$0
$0
VoIP Installation Employees
$0
$0
$0
$5,000
$5,150
$5,305
$0
$0
$0
$29,000
$29,870
$30,766
Customer Service Employees
Marketing/Sales Executives
Total
Num bers of Personnel
Year
2012
2013
2014
Ow ner
1
1
1
Business Development Manager
0
1
1
VoIP Installation Employees
0
2
2
Customer Service Employees
1
1
1
Marketing/Sales Executives
0
2
2
Totals
2
7
7
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6.2 Organizational Budget (Cont.)
WOW Business Plan
Personnel Expense Breakdown
17%
Ow ner
Business Development
Manager
VoIP Installation
Employees
Customer Service
Employees
Marketing/Sales
Executives
83%
6.3 Management Biographies
Annan Lukman Oyebode is highly experienced in VoIP technology as well as online and
offline marketing. With a diploma in computer science and a member of internet
marketers association in Nigeria, he is equipped with the knowledge needed to succeed in
this type of business knowing fully well that marketing remains the backbone of VoIP as
the product itself can lure subscribers since the purpose is to enhance people to spend
less.
The owner has always worked in customer service and hence understands human
behaviour to an acceptable extent and the best ways to keep their loyalty.
Having test-run the business himself by launching a PC to Phone VoIP business, Lukman
is in the best position to know the upward and downward side of the business and focus
point in order to maximize profit.
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WOW Business Plan
7.0 Financial Plan
7.1 Underlying Assumptions
The Company has based its proforma financial statements on the following:
•
•
•
•
WOW will have an annual revenue growth rate of 19% and above per year
beginning from the first year. This will be accomplished through expansion to
other African countries and Value Added Services
The company is expected to grow in subscriber base which will translate to
progressive annual revenue growth.
The Owner will require $100,000 of equity funds to develop the business.
The fund will have a 5 year term with a buy back option.
7.2 Sensitivity Analysis
The Company’s revenues are moderately sensitive to changes in the general economy.
VoIP high-speed internet has become a utility that is comparable to electricity for most
users, and the country would need a faster internet broadband to enjoy this service
optimally and Management expects that the recent launch of new satellites will boost this.
7.3 Source of Funds
Financing
Equity Contributions
Management Investment
Investor Equity Fund
$20,000.00
$100,000.00
Total Equity Financing
$120,000.00
Banks and Lenders
Banks and Lenders
$0.00
Total Debt Financing
$0.00
Total Financing
$120,000.00
7.4 General Assumptions
General Assum ptions
Year
2012
2013
2014
Short Term Interest Rate
9.5%
9.5%
9.5%
Long Term Interest Rate
10.0%
10.0%
10.0%
Federal Tax Rate
30.0%
30.0%
30.0%
5.0%
5.0%
5.0%
15.0%
15.0%
15.0%
State Tax Rate
Personnel Taxes
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7.5 Profit and Loss Statements
WOW Business Plan
Proform a Profit and Loss (Yearly)
Year
2012
2013
2014
Sales
$2,925,000
$4,387,500
$6,581,250
Cost of Goods Sold
$1,950,000
$2,925,000
$4,387,500
33.33%
33.33%
33.33%
$975,000
$1,462,500
$2,193,750
$29,000
$29,870
$30,766
$2,400
$2,496
$2,596
$29,250
$43,875
$65,813
$7,000
$7,210
$7,426
Gross Margin
Operating Incom e
Expenses
Payroll
General and Administrative
Marketing Expenses
Professional Fees and Licensure
Insurance Costs
$2,000
Travel and Vehicle Costs
Rent and Utilities
$2,100
$2,205
$10,000
$11,000
$12,100
$4,700
Miscellaneous Costs
Payroll Taxes
$4,935
$5,182
$14,625
$21,938
$32,906
$4,350
$4,481
$4,615
Total Operating Costs
$103,325
$127,904
$163,609
EBITDA
$871,675
$1,334,596
$2,030,141
Federal Income Tax
$261,503
$400,379
$609,042
State Income Tax
$43,584
$66,730
$101,507
Interest Expense
$0
$0
$0
$8,511
$8,511
$8,511
$558,077
$858,976
$1,311,081
19.08%
19.58%
19.92%
Depreciation Expenses
Net Profit
Profit Margin
Proform a Profit and Loss (Yearly)
Year
Sales
2012
2013
2014
$2,925,000
$4,387,500
Operating Costs
$103,325
$127,904
$6,581,250
$163,609
EBITDA
$871,675
$1,334,596
$2,030,141
Taxes, Interest, and Depreciation
$313,598
$475,620
$719,061
Net Profit
$558,077
$858,976
$1,311,081
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18. 18of28
WOW Business Plan
Sales, Operating Costs, and Profit Forecast
$7,000,000
$6,000,000
$5,000,000
$4,000,000
Sales
EBITDA
$3,000,000
Net Profit
$2,000,000
$1,000,000
$0
2012
2013
2014
Year
7.6 Cash Flow Analysis
Proform a Cash Flow Analysis - Yearly
Year
Cash From Operations
Cash From Receivables
Operating Cash Inflow
2012
2013
$566,589
2014
$867,487
$1,319,592
$0
$0
$0
$566,589
$867,487
$1,319,592
Other Cash Inflow s
Equity Investment
$120,000
$0
$0
Increased Borrow ings
$0
$0
$0
Sales of Business Assets
$0
$0
$0
A/P Increases
$0
$0
$0
Total Other Cash Inflow s
$120,000
$0
$0
Total Cash Inflow
$686,589
$867,487
$1,319,592
Repayment of Principal
$0
$0
$0
A/P Decreases
$0
$0
$0
A/R Increases
$0
$0
$0
Asset Purchases
$113,318
$173,497
$263,918
Dividends
$396,612
$607,241
$923,714
Total Cash Outflow s
$509,930
$780,739
$1,187,633
Net Cash Flow
$176,659
$86,749
$131,959
Cash Balance
$176,659
$263,408
$395,367
Cash Outflow s
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19. 19of28
WOW Business Plan
Proforma Cash Flow (Yearly)
$1,400,000
$1,200,000
$1,000,000
Total Cash Inflow
Total Cash Outflows
Cash Balance
$800,000
$600,000
$400,000
$200,000
$0
2012
2013
2014
Year
7.7 Balance Sheet
Proform a Balance Sheet - Yearly
Year
2012
2013
2014
Assets
Cash
$176,659
$263,408
$395,367
VAS/Expansion Costs
$56,659
$143,408
$275,367
VoIP Soft Sw itch, Dialers and Modules
$50,000
$84,699
$137,483
FF&E
Company Vehicles and Deposits
$2,500
$10,000
$19,850
$44,699
$46,242
$97,483
Accumulated Depreciation
($8,511)
($17,023)
($25,534)
$287,307
$539,041
$926,408
Accounts Payable
$0
$0
$0
Long Term Liabilities
$0
$0
$0
Other Liabilities
$0
$0
$0
Total Liabilities
$0
$0
$0
Net Worth
$287,307
$539,041
$926,408
Total Liabilities and Equity
$287,307
$539,041
$926,408
Total Assets
Liabilities and Equity
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WOW Business Plan
Proforma Balance Sheet
$1,000,000
$900,000
$800,000
$700,000
$600,000
$500,000
$400,000
$300,000
$200,000
$100,000
$0
Total Assets
Total Liabilities
Net Worth
2012
2013
2014
Year
7.8 Breakeven Analysis
Monthly Break Even Analysis
Year
2012
2013
2014
Monthly Revenue
$25,831
$31,976
$40,902
Yearly Revenue
$309,975
$383,712
$490,826
Break Even Analysis
$500,000
$400,000
Monthly
Revenue
Yearly Revenue
$300,000
$200,000
$100,000
$0
2012
2013
2014
Year
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21. 21of28
7.9 Business Ratios
WOW Business Plan
Business Ratios - Yearly
Year
2012
2013
2014
Sales
Sales Grow th
0.0%
50.0%
50.0%
Gross Margin
33.3%
33.3%
33.3%
Profit Margin
Assets to Liabilities
19.08%
#DIV/0!
19.58%
#DIV/0!
19.92%
#DIV/0!
Equity to Liabilities
#DIV/0!
#DIV/0!
#DIV/0!
1.00
1.00
1.00
#DIV/0!
#DIV/0!
#DIV/0!
0.61
0.49
0.43
Financials
Assets to Equity
Liquidity
Acid Test
Cash to Assets
Three Year Profit and Loss Statement
Profit and Loss Statem ent (First Year)
1
2
Sales
Months
$37,500
$75,000
$112,500
$150,000
$187,500
$225,000
$262,500
Cost of Goods Sold
$25,000
$50,000
$75,000
$100,000
$125,000
$150,000
$175,000
33.3%
33.3%
33.3%
33.3%
33.3%
33.3%
33.3%
$12,500
$25,000
$37,500
$50,000
$62,500
$75,000
$87,500
$2,417
$2,417
$2,417
$2,417
$2,417
$2,417
$2,417
$200
$200
$200
$200
$200
$200
$200
$2,438
$2,438
$2,438
$2,438
$2,438
$2,438
$2,438
Professional Fees and Licensure
$583
$583
$583
$583
$583
$583
$583
Insurance Costs
$167
$167
$167
$167
$167
$167
$167
Travel and Vehicle Costs
$833
$833
$833
$833
$833
$833
$833
Rent and Utilities
$392
$392
$392
$392
$392
$392
$392
$1,219
$1,219
$1,219
$1,219
$1,219
$1,219
$1,219
Gross Margin
Operating Incom e
3
4
5
6
7
Expenses
Payroll
General and Administrative
Marketing Expenses
Miscellaneous Costs
Payroll Taxes
$363
$363
$363
$363
$363
$363
$363
Total Operating Costs
$8,610
$8,610
$8,610
$8,610
$8,610
$8,610
$8,610
EBITDA
$3,890
$16,390
$28,890
$41,390
$53,890
$66,390
$78,890
Federal Income Tax
$3,353
$6,705
$10,058
$13,410
$16,763
$20,116
$23,468
State Income Tax
$559
$1,118
$1,676
$2,235
$2,794
$3,353
$3,911
Interest Expense
$0
$0
$0
$0
$0
$0
$0
$709
$709
$709
$709
$709
$709
$709
-$731
$7,858
$16,446
$25,035
$33,623
$42,212
$50,801
Depreciation Expense
Net Profit
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22. 22of28
WOW Business Plan
Profit and Loss Statem ent (First Year Cont.)
Month
11
12
Sales
$300,000
$337,500
$375,000
$412,500
$450,000
$2,925,000
Cost of Goods Sold
$200,000
$225,000
$250,000
$275,000
$300,000
$1,950,000
33.3%
33.3%
33.3%
33.3%
33.3%
33.3%
$100,000
$112,500
$125,000
$137,500
$150,000
$975,000
$2,417
$2,417
$2,417
$2,417
$2,417
$29,000
$200
$200
$200
$200
$200
$2,400
$2,438
$2,438
$2,438
$2,438
$2,438
$29,250
Professional Fees and Licensure
$583
$583
$583
$583
$583
$7,000
Insurance Costs
$167
$167
$167
$167
$167
$2,000
Travel and Vehicle Costs
$833
$833
$833
$833
$833
$10,000
Gross Margin
Operating Incom e
8
9
10
2012
Expenses
Payroll
General and Administrative
Marketing Expenses
Rent and Utilities
Miscellaneous Costs
Payroll Taxes
$392
$392
$392
$392
$392
$4,700
$1,219
$1,219
$1,219
$1,219
$1,219
$14,625
$363
$363
$363
$363
$363
$4,350
$8,610
$8,610
$8,610
$8,610
$8,610
$103,325
EBITDA
$91,390
$103,890
$116,390
$128,890
$141,390
$871,675
Federal Income Tax
$26,821
$30,173
$33,526
$36,879
$40,231
$261,503
State Income Tax
$4,470
$5,029
$5,588
$6,146
$6,705
$43,584
Interest Expense
$0
$0
$0
$0
$0
$0
$709
$709
$709
$709
$709
$8,511
$59,389
$67,978
$76,567
$85,155
$93,744
$558,077
Total Operating Costs
Depreciation Expense
Net Profit
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23. 23of28
WOW Business Plan
Profit and Loss Statem ent (Second Year)
2013
Quarter
Q1
Q2
Q3
Q4
2013
Sales
$877,500
$1,096,875
$1,184,625
$1,228,500
$4,387,500
Cost of Goods Sold
$585,000
$731,250
$789,750
$819,000
$2,925,000
33.3%
33.3%
33.3%
33.3%
33.3%
$292,500
$365,625
$394,875
$409,500
$1,462,500
$5,974
$7,468
$8,065
$8,364
$29,870
$499
$624
$674
$699
$2,496
Marketing Expenses
$8,775
$10,969
$11,846
$12,285
$43,875
Professional Fees and Licensure
$1,442
$1,803
$1,947
$2,019
$7,210
$420
$525
$567
$588
$2,100
$2,200
$2,750
$2,970
$3,080
$11,000
$987
$1,234
$1,332
$1,382
$4,935
$4,388
$5,484
$5,923
$6,143
$21,938
Gross Margin
Operating Income
Expenses
Payroll
General and Administrative
Insurance Costs
Travel and Vehicle Costs
Rent and Utilities
Miscellaneous Costs
Payroll Taxes
Total Operating Costs
EBITDA
$896
$1,120
$1,210
$1,255
$4,481
$25,581
$31,976
$34,534
$35,813
$127,904
$266,919
$333,649
$360,341
$373,687
$1,334,596
Federal Income Tax
$80,076
$100,095
$108,102
$112,106
$400,379
State Income Tax
$13,346
$16,682
$18,017
$18,684
$66,730
Interest Expense
Depreciation Expense
Net Profit
$0
$0
$0
$0
$0
$2,128
$2,128
$2,128
$2,128
$8,511
$171,370
$214,744
$232,094
$240,769
$858,976
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24. 24of28
WOW Business Plan
Profit and Loss Statem ent (Third Year)
2014
Quarter
Sales
Q1
Q2
Q3
Q4
2014
$1,316,250
$1,645,313
$1,776,938
$1,842,750
$6,581,250
$877,500
$1,096,875
$1,184,625
$1,228,500
$4,387,500
33.3%
33.3%
33.3%
33.3%
33.3%
$438,750
$548,438
$592,313
$614,250
$2,193,750
$6,153
$7,692
$8,307
$8,615
$30,766
$519
$649
$701
$727
$2,596
$13,163
$16,453
$17,769
$18,428
$65,813
$1,485
$1,857
$2,005
$2,079
$7,426
$441
$551
$595
$617
$2,205
Travel and Vehicle Costs
$2,420
$3,025
$3,267
$3,388
$12,100
Rent and Utilities
$1,036
$1,295
$1,399
$1,451
$5,182
Miscellaneous Costs
$6,581
$8,227
$8,885
$9,214
$32,906
Cost of Goods Sold
Gross Margin
Operating Incom e
Expenses
Payroll
General and Administrative
Marketing Expenses
Professional Fees and Licensure
Insurance Costs
Payroll Taxes
$923
$1,154
$1,246
$1,292
$4,615
$32,722
$40,902
$44,174
$45,810
$163,609
EBITDA
$406,028
$507,535
$548,138
$568,440
$2,030,141
Federal Income Tax
$121,808
$152,261
$164,441
$170,532
$609,042
$20,301
$25,377
$27,407
$28,422
$101,507
Total Operating Costs
State Income Tax
Interest Expense
Depreciation Expense
Net Profit
$0
$0
$0
$0
$0
$2,128
$2,128
$2,128
$2,128
$8,511
$261,791
$327,770
$354,162
$367,358
$1,311,081
All Rights Reserved © TwinLight Dubai FZE & Golden TwinLight International LTD

25. 25of28
WOW Business Plan
Three Year Cash Flow Analysis
Cash Flow Analysis (First Year)
Month
Cash From Operations
1
2
3
4
5
6
7
8
-$22
$8,567
$17,155
$25,744
$34,333
$42,921
$51,510
$0
$0
$0
$0
$0
$0
$0
$0
-$22
$8,567
$17,155
$25,744
$34,333
$42,921
$51,510
$60,099
$120,000
$0
$0
$0
$0
$0
$0
$0
Increased Borrow ings
$0
$0
$0
$0
$0
$0
$0
$0
Sales of Business Assets
$0
$0
$0
$0
$0
$0
$0
$0
A/P Increases
$0
$0
$0
$0
$0
$0
$0
$0
Total Other Cash Inflows
$120,000
$0
$0
$0
$0
$0
$0
$0
Total Cash Inflow
$119,978
$8,567
$17,155
$25,744
$34,333
$42,921
$51,510
$60,099
Repayment of Principal
$0
$0
$0
$0
$0
$0
$0
$0
A/P Decreases
$0
$0
$0
$0
$0
$0
$0
$0
A/R Increases
$0
$0
$0
$0
$0
$0
$0
$0
Asset Purchases
$0
$0
$0
$0
$0
$0
$0
$0
Dividends
$0
$0
$0
$0
$0
$0
$0
$0
Total Cash Outflow s
$0
$0
$0
$0
$0
$0
$0
$0
Cash From Receivables
Operating Cash Inflow
$60,099
Other Cash Inflows
Equity Investment
Cash Outflow s
Net Cash Flow
$119,978
$8,567
$17,155
$25,744
$34,333
$42,921
$51,510
$60,099
Cash Balance
$119,978
$128,545
$145,701
$171,445
$205,777
$248,699
$300,209
$360,308
All Rights Reserved © TwinLight Dubai FZE & Golden TwinLight International LTD

26. 26of28
WOW Business Plan
Cash Flow Analysis (First Year Cont.)
Month
9
10
11
12
$68,687
$77,276
$85,865
$94,453
$0
$0
$0
$0
$0
$68,687
$77,276
$85,865
$94,453
$566,589
Equity Investment
$0
$0
$0
$0
$120,000
Increased Borrow ings
$0
$0
$0
$0
$0
Sales of Business Assets
$0
$0
$0
$0
$0
A/P Increases
$0
$0
$0
$0
$0
Total Other Cash Inflow s
$0
$0
$0
$0
$120,000
$68,687
$77,276
$85,865
$94,453
$686,589
Repayment of Principal
$0
$0
$0
$0
$0
A/P Decreases
$0
$0
$0
$0
$0
A/R Increases
$0
$0
$0
$0
$0
Asset Purchases
$0
$0
$0
$113,318
$113,318
Dividends
$0
$0
$0
$396,612
$396,612
Total Cash Outflow s
$0
$0
$0
$509,930
$509,930
Net Cash Flow
$68,687
$77,276
$85,865
-$415,477
$176,659
Cash Balance
$428,995
$506,271
$592,136
$176,659
$176,659
Cash From Operations
Cash From Receivables
Operating Cash Inflow
2012
$566,589
Other Cash Inflow s
Total Cash Inflow
Cash Outflow s
All Rights Reserved © TwinLight Dubai FZE & Golden TwinLight International LTD

27. 27of28
WOW Business Plan
Cash Flow Analysis (Second Year)
2013
Quarter
Q1
Cash From Operations
$173,497
$216,872
$234,222
$242,896
$0
$0
$0
$0
$0
$173,497
$216,872
$234,222
$242,896
$867,487
Equity Investment
$0
$0
$0
$0
$0
Increased Borrow ings
$0
$0
$0
$0
$0
Sales of Business Assets
$0
$0
$0
$0
$0
A/P Increases
$0
$0
$0
$0
$0
Total Other Cash Inflow s
$0
$0
$0
$0
$0
$173,497
$216,872
$234,222
$242,896
$867,487
Repayment of Principal
$0
$0
$0
$0
$0
A/P Decreases
$0
$0
$0
$0
$0
Cash From Receivables
Operating Cash Inflow
Q2
Q3
Q4
2013
$867,487
Other Cash Inflow s
Total Cash Inflow
Cash Outflow s
A/R Increases
$0
$0
$0
$0
$0
$34,699
$43,374
$46,844
$48,579
$173,497
Dividends
$121,448
$151,810
$163,955
$170,028
$607,241
Total Cash Outflow s
$156,148
$195,185
$210,799
$218,607
$780,739
Net Cash Flow
$17,350
$21,687
$23,422
$24,290
$86,749
Cash Balance
$194,009
$215,696
$239,118
$263,408
$263,408
Asset Purchases
All Rights Reserved © TwinLight Dubai FZE & Golden TwinLight International LTD

28. 28of28
WOW Business Plan
Cash Flow Analysis (Third Year)
2014
Quarter
Q1
Cash From Operations
$263,918
Cash From Receivables
Q2
Q3
$329,898
Q4
$356,290
2014
$369,486
$1,319,592
$0
$0
$0
$0
$0
$263,918
$329,898
$356,290
$369,486
$1,319,592
Equity Investment
$0
$0
$0
$0
$0
Increased Borrow ings
$0
$0
$0
$0
$0
Sales of Business Assets
$0
$0
$0
$0
$0
A/P Increases
$0
$0
$0
$0
$0
Total Other Cash Inflow s
$0
$0
$0
$0
$0
$263,918
$329,898
$356,290
$369,486
$1,319,592
Repayment of Principal
$0
$0
$0
$0
$0
A/P Decreases
$0
$0
$0
$0
$0
A/R Increases
$0
$0
$0
$0
$0
$52,784
$65,980
$71,258
$73,897
$263,918
Dividends
$184,743
$230,929
$249,403
$258,640
$923,714
Total Cash Outflow s
$237,527
$296,908
$320,661
$332,537
$1,187,633
Operating Cash Inflow
Other Cash Inflow s
Total Cash Inflow
Cash Outflow s
Asset Purchases
Net Cash Flow
$26,392
$32,990
$35,629
$36,949
$131,959
Cash Balance
$289,799
$322,789
$358,418
$395,367
$395,367
All Rights Reserved © TwinLight Dubai FZE & Golden TwinLight International LTD