Slide deck for my Toastmasters advanced speech from Speaking To Inform #5, The Abstract Concept.

1. Gamification
Chris Charabaruk
Speaking to Inform #5

2. What is Gamification?
Improving engagement via game mechanics
Using psychological need for gaming for
marketing or productivity
Application of game theory in the real world

3. Why implement Gamification?
Improve consumer loyalty and engagement
Make work fun and more fulfilling for
employees
Improve conversion rates for potential
customers

4. Gamification techniques
Badges or awards for user
actions
Examples: Foursquare, Xbox Live
Achievements
Measurable, open ended
progress metric
Examples: Air Miles, Plum Points
Rewards

5. Gamification techniques
User objectives leading to
rewards
Examples: Nike+, game missions
Challenges
Material awards for product use
or achievement
Examples: Foursquare, game loot
Rewards

6. Additional resources
Gamification Wiki
http://gamification.org
Gamification Blog
http://gamification.co
Gamification 101 whitepaper
http://bunchball.com/sites/default/files/downloads/
gamification101.pdf