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Content King Drives Message Purpose Conversion

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John Coonen
John Coonen

The document discusses the importance of content and message for a website. It emphasizes that the content should clearly convey the website's purpose and support its goals. The content should also show credibility and expertise while getting the job done concisely. The document advises determining the target audience and understanding how they will receive the information. It also cautions against using flashy elements like splash pages if they do not enhance the marketing message or goals.

TechnologieDesign
1 von 14
Content is King Samantha (Sam) Bovat & Tom Elliott 4Web, Inc. and SimplWeb.com CMS Expo, Denver, CO December 2008
Agenda ,[object Object],[object Object]
Now that you understand the message part of it….. ,[object Object],[object Object],[object Object]
Who is your audience? ,[object Object],[object Object],[object Object],[object Object]
What is the best kind of content? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t Break this Cycle ,[object Object],[object Object],[object Object],[object Object]
Let’s talk about Flash Intro Pages ,[object Object],[object Object],[object Object],[object Object]
How’d They Do? ,[object Object],[object Object],[object Object],[object Object]
Technology is great unless.. ,[object Object]
Wrap up. ,[object Object],[object Object],[object Object],[object Object]
Content is King! ,[object Object],[object Object]
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Next Up ,[object Object],[object Object]
Content King Drives Message Purpose Conversion

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Content King Drives Message Purpose Conversion

  • 1. Content is King Samantha (Sam) Bovat & Tom Elliott 4Web, Inc. and SimplWeb.com CMS Expo, Denver, CO December 2008
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