Branding and Marketing Communications for Small Medium Businesses

1. Branding & Marketing Communications for Start-Ups & Small Medium Businesses

2. Got your big Idea… what next? You are all set with the big idea Is your arsenal in place to enter the market now? Illustration by Rainer Topf

3. Do you think like many of these…? My business is all technical. My sales guys will just carry PPTs I like this company’s logo. Just need someone to create around… Got shoe-string budget. Can’t afford branding and all… My office executive will polish my documents So many tools are there Now… I can just create on my own All I want is sales out of everything I spend My idea is sufficient enough to sell, I need no jazz. Word documents are enough

4. The Results of those thoughts … Unpolished, deprived, deficient collaterals… First impression on your customers loses impact! Illustration by Peter Ismagalove

5. Results… Stretching timelines… back-and-forth with designers (who have no marketing Experience) Frustration builds around spending valuable time in making the ends meet Illustration by Ahyan

6. Results… Errors continue And you feel stuck… Confusions prevail and you miss valuable Collaboration! Illustration by Billy Alexander

7. Results More money is drained out in modifications, revisions… …Or even paying premium to meet the deadlines

8. What is the Solution? Look for collaboration and not just for your instructions to be followed Choose the right-fit consulting partner Professionals may think ahead, engage right resources for you. Rely on experts for strategic messaging and impactful creatives

9. What you get? First Impression as the Best & lasting Impression Save Time, Save Money Increase Profitability Delight your customers! Delight your employees! Delight yourself!!