Unleashing the Power of the Unbound Book

The Power of the Unbound Book ….thinking inside the “box” Walter W. J. Walker Director of Publishing Services February 11, 2009 December 8, 2008 CONFIDENTIAL © All Rights Reserved 2009 O’Reilly Tools of Change Conference New York

My Background December 8, 2008 CONFIDENTIAL ,[object Object],[object Object]

Publishing is No Stranger to New Formats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

U.S. Mass Market Sales Trending Down $Billions Source: Book Industry Study Group

Could eBooks be the Next Mass Mkt Format? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Perhaps it’s Book-Derived Applications? ,[object Object],[object Object]

Maybe it’s Illustrated Novels & Manga for the Mobile Market? ,[object Object],[object Object],[object Object]

E-Mail serializations? ,[object Object]

Where the Mass Market Shift May Already have Occurred ! ,[object Object],[object Object],December 8, 2008 CONFIDENTIAL 1 rough estimate only 2 Quantcast Corporation

Don’t Just Think Outside of the Box December 8, 2008 CONFIDENTIAL Box A : delivers 50 books Change the Box! Box B: delivers millions of books

Start with A DAM and Organize Your Content December 8, 2008 CONFIDENTIAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Metadata is the Elixir of Digital Publishing ,[object Object],[object Object],[object Object],December 8, 2008 CONFIDENTIAL Metadata in the form of a MARC record

So what format is it going to be ? Oh, and then there is Plastic Logic Kindle Sony SmartPhones MobiPocke t iPhone/Adobe Editions PCs /Adobe iRex/Iliad

Get Started with collectionPoint ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],December 8, 2008 CONFIDENTIAL

SaaS Backed by Services On the Ground ,[object Object],[object Object],[object Object],[object Object],[object Object],December 8, 2008 CONFIDENTIAL

Metadata Also Drives Distribution ,[object Object],[object Object]

Global Distribution Partners CONFIDENTIAL cP 2.0 can distribute a title and metadata for about the price of a cup of coffee

For Additional information contact: Walter W. J. Walker Director of Publishing Services [email_address]

Unleashing the Power of the Unbound Book

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Unleashing the Power of the Unbound Book