The slides (minus the cool effects from Keynote) from my session on using social media for business at Meredith College. All of the media dropped out due to the file size, but it is linked in the comments.
Apologies for it not being consolidated, it was a three hour session with a large Keynote file.
1. MAKING SOCIAL WORK
CHRISMOODY
@CNMOODY
CHRIS-MOODY.COM
Wednesday, March 23, 2011
2. AGENDA
WHY DOES SOCIAL MEDIA MATTER?
AN OVERVIEW OF SOME SOCIAL PLATFORMS
HOW TO MAKE YOUR COMPANY SOCIAL
DEVELOPING A SOCIAL MEDIA STRATEGY
Wednesday, March 23, 2011
3. 150 SLIDES
IN
180 MINUTES
IF YOU WERE EXPECTING THIS, YOU MAY LEAVE DISAPPOINTED.
Wednesday, March 23, 2011
4. IF YOU WERE EXPECTING THIS, YOU MAY LEAVE DISAPPOINTED.
Wednesday, March 23, 2011
5. MOST SLIDES ARE AWFUL. CHANGE THAT.
Wednesday, March 23, 2011
6. +
WHO IS THIS GUY?
this is one slide you aren’t required to pay attention to
Wednesday, March 23, 2011
7. WHAT TO EXPECT
one forced exercise for participation. discussion. videos.
Wednesday, March 23, 2011
8. Name, Title, Industry
What one thing
do you want to
learn today about
social media?
OUR FORCED EXERCISE
only one today, pinky swear
Wednesday, March 23, 2011
9. 1 GET TO KNOW SMART PEOPLE
HIRE SMART. NETWORK SMART.
A FEW GROUND RULES
tips to save you & your company time and money
Wednesday, March 23, 2011
10. 1 GET TO KNOW SMART PEOPLE
2 DON’T REINVENT THE WHEEL
BORROW. CITE. REWORK.
A FEW GROUND RULES
tips to save you & your company time and money
Wednesday, March 23, 2011
11. 1 GET TO KNOW SMART PEOPLE
2 DON’T REINVENT THE WHEEL
3 TAKE RISKS - BIG, HUGE & SCARY
FAIL OR TRY HARDER.
A FEW GROUND RULES
tips to save you & your company time and money
Wednesday, March 23, 2011
12. Jay Baer Jason Falls Amber Naslund Chris Brogan
convinceandconvert.com socialmediaexplorer.com brasstackthinking.com chrisbrogan.com
YELLOW PAGES OF SOCIAL
most social questions or dilemmas are answered here
Wednesday, March 23, 2011
13. WHY DOES
SOCIAL MATTER?
Wednesday, March 23, 2011
14. WHY IS THIS IMPORTANT?
stats don’t lie (in this case at least)
Wednesday, March 23, 2011
15. WHY IS THIS IMPORTANT?
stats don’t lie (in this case at least)
Wednesday, March 23, 2011
16. SOCIAL MEDIA IS NOT NEW
customers have always talked, now their voice is amplified
Wednesday, March 23, 2011
17. THE MESSAGE WAS PUSHED
they talked. we listened.
Wednesday, March 23, 2011
18. WORD OF MOUTH BECAME EASY
we could talk to more people about more things
Wednesday, March 23, 2011
19. NOW WE TALK AND HOPEFULLY...
they listen
Wednesday, March 23, 2011
20. PUSH AND PRAY
OR
NOW WE TALK AND HOPEFULLY...
PULL AND STAY?
they listen
Wednesday, March 23, 2011
21. THE INTERACTIONS ARE REAL
and they matter to more people than you realize
Wednesday, March 23, 2011
22. THE INTERACTIONS ARE REAL
and they matter to more people than you realize
Wednesday, March 23, 2011
23. A BRIEF
OVERVIEW OF
SOME OF THE
PLATFORMS
Wednesday, March 23, 2011
24. BLOGGING PLATFORMS
free or extremely inexpensive to get started
Wednesday, March 23, 2011
25. A BLOG AS A SOCIAL HUB
and a conversion machine...
Wednesday, March 23, 2011
26. TWITTER DOES HAVE VALUE
networking, research, connecting, voice of the customer
Wednesday, March 23, 2011
27. STALKING IS OKAY
what are your prospects and customers talking about?
Wednesday, March 23, 2011
44. HOW TO MAKE
YOUR COMPANY
MORE SOCIAL
Wednesday, March 23, 2011
45. “ the emotional aftertaste that’s
conjured up by, but not necessarily dependent on,
a series of experiences.”
WHAT IS A BRAND ANYWAY?
-ze frank
Wednesday, March 23, 2011
46. DON’T FORGET TO CLICK ME
SOCIAL MEDIA AT WORK
traditional communication is changing
Wednesday, March 23, 2011
47. WHAT TO DO
this is a social session - take it to the people
Wednesday, March 23, 2011
48. link
WHAT TO DO
this is a social session - take it to the people
Wednesday, March 23, 2011
49. WHAT TO DO
read “the now revolution” or join us may 19 with triangle ama
Wednesday, March 23, 2011
50. WHAT TO DO
eliminate silos andsay no to silosred tape around processes
unnecessary and unneccesary red tape
Wednesday, March 23, 2011
51. WHAT TO DO
hire and fire the right people - an hr thing, not a social thing
Wednesday, March 23, 2011
52. WHAT TO DO
empower the correct stakeholders
Wednesday, March 23, 2011
53. WHAT TO DO
listen, listen, and listen some more
Wednesday, March 23, 2011
54. WHAT TO DO
react and engage at the appropriate time
Wednesday, March 23, 2011
55. WHAT TO DO
measure the metrics that make sense for you
Wednesday, March 23, 2011
56. link
WHAT NOT TO DO
this isn’t always crystal clear...
Wednesday, March 23, 2011
57. link
WHAT NOT TO DO
this isn’t always crystal clear...
Wednesday, March 23, 2011
58. link
WHAT NOT TO DO
this isn’t always crystal clear...
Wednesday, March 23, 2011
59. link
WHAT NOT TO DO
this isn’t always crystal clear...
Wednesday, March 23, 2011
60. link
WHAT NOT TO DO
this isn’t always crystal clear...
Wednesday, March 23, 2011
61. WHAT NOT TO DO
eliminate silos and unnecessary red you know your market
don’t assume tape around processes
Wednesday, March 23, 2011
62. WHAT NOT TO DO
eliminate silos and unnecessary red you know your market
don’t assume tape around processes
Wednesday, March 23, 2011
63. WHAT NOT TO DO
eliminate silos and unnecessary red you know your market
don’t assume tape around processes
Wednesday, March 23, 2011
64. DEVELOP YOUR
SOCIAL MEDIA
STRATEGY
Wednesday, March 23, 2011
65. DEVELOPING A SOCIAL STRATEGY
7 steps from Jay Baer and what we do at Phonebooth
Wednesday, March 23, 2011
78. 6 HOW WILL YOU BE HUMAN?
Wednesday, March 23, 2011
people, brand, culture, sarcasm
79. 7 HOW WILL YOU MEASURE SUCCESS?
Wednesday, March 23, 2011
people, brand, culture, sarcasm
80. POST-IT NOTE RECAP
check and see if there is anything we missed
Wednesday, March 23, 2011
81. QUESTIONS?
and potentially some answers
Wednesday, March 23, 2011
82. Chris Moody
@cnmoody
chris-moody.com
cm@chris-moody.com
need a business phone solution? phonebooth.com
WANT TO DISCUSS MORE?
feel free to reach out
Wednesday, March 23, 2011