3. “I like to say that
Twitter is like a bar,
Facebook is your living
room, and LinkedIn is the
local chamber of
commerce.”
- BSStoltz
4. LinkedIn is the
fastest growing
social network for
professionally-
minded
individuals
5. LinkedIn is NOT…
• Your Facebook
“Living Room”
– 500 pictures
of your girls
getting ready
for the club
– Aliases and • The Twitter “Bar”
Nicknames – Tweet your every thought
6. LinkedIn can be
one of the most
valuable weapons
in your job-search
or networking
arsenal
8. Get Over that Hurdle
• Professional Representation
–Profile photo should be an official
headshot or a “good” photo of you in
business casual attire
• Leave the sunglasses, red cups, and cute
poses in the “living room” i.e. Facebook
9. Get Over That Hurdle
• No Aliases
– QueenBee OhSoBeautiful is not your name.
Use your First Last names only.
• Customize your headline to grab
attention
– Try using “Student” or “Associates of Arts
Candidate” at St. Lawrence College
10. A digital business card or
resume that can help get
your foot in
the door to
any Fortune
500 company
11. Why Do You Need It?
• Executives from every 2011
Fortune 500 company are
members of LinkedIn
• LinkedIn’s corporate hiring
solutions are used by 82 of the
Fortune 100 companies
12. What You Need to Know
41 % of the
class of 2011 41%
used social 59%
media in their
job search Social Media Traditional
13. 1:5 Employers Use Social
1 in every 5
companies that
use social media
for recruitment
purposes say they
use LinkedIn
- Job Searching with Social Media for Dummies
14. Get Ahead
• Accounts that are
100% complete are
40 times more likely
to get found in a
LinkedIn recruiter
search
• Finishing your profile takes some time, but it is
mandatory for success
15. LinkedIn Checklist
1. A Profile Photo
2. A Current Position
3. 2-3 Past Positions
4. Profile Summary
5. Education
6. Special Skills
7. A Professional
Reference
16. “Focus on developing a
quality network that can
actually help you achieve
your goals.”
- Patrice-Anne Rutledge, author of Using LinkedIn
17. Carefully Build Your Network
• What’s your purpose?
–Swiftly grow your network size
–Build a strong referral network
–Develop a BIG network, but sacrifice
relationships
18. Grow Your Network
• Use your connections to get introduced to
hiring managers and employees at your target
company
• Engage with other LinkedIn users with similar
interests in Group discussions
• Job Search shows any connections you have
working at the company that posted the job
19. Step Your Game Up
• 95% of Human Resource Managers use
LinkedIn during their recruitment process
- Society for Human Resource Management
• People with more than 20 connections are
34 times more likely to be approached with
a job opportunity than users with less than
five connections
20. Link Your Profile to Build a Network
• Include your LinkedIn
URL on your …
– Blog
– Website
– Industry Resume
– Email Signature
– Business Cards
– Social Networks
21. Skill Endorsements
• Do you have any areas of expertise?
• Add up to 50 skills to your profile
• Users can now endorse your skills by giving you a +1
22. LinkedIn Recommendations
• Who should you ask?
– Former managers,
intern supervisors
– Colleagues and
professors
– Co-workers and
fellow members of
student
organizations /
fraternity / sorority
23. Did You Know?
• LinkedIn App for • You can join up to
Smartphones 50 Groups
• Custom Profile • University
Link Alumni
– Only 11% of job • Professional
seekers include a Organizations
social media link • Industry
on their resume • Interest
24. LinkedIn Freebies
• LinkedIn Resume • FREE ebook via
Converter WindMill Networking
– Easily turn your – 30 Minutes to
LinkedIn profile Maximizing
into a paper LinkedIn by Neal
resume Schaffer
http://bit.ly/P6Ut8n http://bit.ly/QHrwPv
Hinweis der Redaktion
When you go to the bar, conversations are short and forgettable. Living room discussions may last longer but are still with friends. At the local chamber of commerce, you are surrounded by business professionals.
Over 100M users. If you aim to work in a specific professional industry, then you should DEFINITELY be on LinkedIn.
Don’t bring Facebook and Twitter behavior to LinkedIn.
Almost everyone you meet at conferences or networking events are on LI, why aren’t you?
What grabs your attention first?
Protect your image by showing a professional
Allow your headline to speak for you.
Not just a business card, but having a complete profile can make creating resumes easier.
But less than 11% of job seekers include a social media link on their resumesThis means that you have the opportunity to get a head start on 89% of the competition just by creating a LinkedIn account and getting it to 100% completion.
I’m sure you’ve all heard, “It’s not what you know, but who you know.” And sometimes, that’s true.
I’m sure you’ve all heard, “It’s not what you know, but who you know.” And sometimes, that’s true.
Don’t ask EVERYONE for a recommendation.
Did you know?
Neal Schaffer is a social media strategist and the author of Maximizing LinkedIn for Sales and Social Media Marketing and is one of Forbes Magazine’s Top 30 Social Media Power Influencers.