Buzz Marketing

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All about Buzzz Marketing

Business Technologie

Presented by Deanna Drugg Chris Mason Alicia Newton BUZZ MARKETING

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What word of mouth marketing

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What does it take to succeed in 2014? Not to scare you, but this year's gonna be a doozy. From tiny consumer attention spans (they're down to 8 seconds now) to social media overload, social marketers have a tough year ahead. Luckily, there's hope! Our free Survival Guide is your roadmap to the biggest obstacles facing social marketers this year. You’ll learn: - The eight major obstacles facing social marketers in 2014 - Why each obstacle is really an opportunity in disguise - 47 (count ‘em – 47!) actionable steps you can take right now

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Word of Mouth Marketing (WOMM) is driven mainly by customer satisfaction, a two-way dialogue and transparent communications. WOMM strategies include targeting these influencers, participating in blogs and forums, and creating a product with great customer service that people can use or are excited about. Social Media Marketing spreads by itself through the social web and the message must be entertaining, outrageous or have exceptional value. Since a WOMM campaign generates more online buzz when supported by traditional advertising, companies should integrate a WOMM online campaign with offline advertising and plan the integrated advertising carefully so its effectiveness can be measured.

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CASE STUDY ANALYSIS ON UNDERCOVER, STEALTH AND BUZZ MARKETING Undercover marketing is a subset of Guerrilla Marketing where consumers do not realize they are being marketed to. Undercover marketing strategies involve introducing a product to consumers in a way that does not seem like advertising. It is a strategy within the broader technique of stealth marketing, where agents pose as regular people and show products to others who are unaware of the marketing push. It is common for companies to employ people in positions of power or respect in their undercover campaigns.

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Buzz Marketing

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10.

Buzz Marketing

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