Dell Computers

Deanna Drugg Christopher Mason Alicia Newton

Marketing Spotlight - Dell ,[object Object],[object Object],[object Object],[object Object],[object Object]

Dell - A Different Kind of Technology Partner

Dell as a Business ,[object Object],[object Object],[object Object]

Weaknesses - poor /no retail service - too expensive compared to competition Threats - IBM - Hewlett-Packard Co. - Apple, Inc SWOT Analysis Opportunities -New technology (Premier.dell.com, TVs, gaming consoles) -Dell Rewards Strengths - Lower costs than competitors - Built-to-Order - Payment authorization - 24-hr order-entry system - Phone and online technical support

Strategic Alternative Market Penetration Dell creates home entertainment (TVs, gaming systems, projectors, GPS systems) Product Development Premier Dell.com Market Development Dell.com can be accessed throughout many countries around the world Diversification Dell joins Spanish Blogosphere

Dell’s Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Discussion Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]

Discussion Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Dell Computers

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