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Geo-based Content Processing using HBase Ravi Veeramachaneni NAVTEQ 1
Agenda ,[object Object]
Solution
Why HBase?
Challenges
Why Cloudera?2
Problem ,[object Object]
Cost:Expensive Oracle license cost
Technology: Inherent limitations of RDBMS
Need for real-time data Availability
Content needs to be updated and delivered much faster than before
Unable to deliver better, richer, faster contextual content  more efficiently
Need to support both customers with connected and disconnected devices
Need to support flexible functionality
Need to support both structured and unstructured data
Need to decouple content from the map
Need flexibility to quickly add new content providers

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