If you’re like most companies who are trying to compete online, you know that you need an approach that’s effective in order to succeed. You probably also know that there’s no room for complacency. If you take your eye off the ball, your website could slide off page one of Google search engine results pages and your traffic levels could plummet. It’s not easy to stay on top of the latest in SEO trends, is it? After all, there are so many hours in the day and you do have a business to run!

1. Where Should I Focus My SEO
Efforts? On Page SEO or Off Page
SEO?
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2. If you’re like most companies who are trying to compete online, you know that you
need an approach that’s effective in order to succeed. You probably also know that
there’s no room for complacency. If you take your eye off the ball, your website
could slide off page one of Google search engine results pages and your traffic
levels could plummet. It’s not easy to stay on top of the latest in SEO trends, is it?
After all, there are so many hours in the day and you do have a business to run!
There are a lot of different SEO techniques that can help you gain favour with
search engines. But the rules seem to change on an ongoing basis. Are you
wondering where you should devote most of your efforts? Are you worried that you
might be spending your time and energy and advertising budget on the wrong
things? Are you tired of struggling with SEO?
There are differing schools of thought on what the best approach is and there isn’t
a single right answer because there are so many variables, including: your
location, your niche, your level of competition, the nature of your business, and so
on…
Many website owners ask us which SEO approach is most effective between on
page and off page SEO. Here’s our take:
Definitions:
On Page SEO - On page SEO involves optimising various elements of each page
of your site so that search engines can easily see, by each page, how to index your
site.
Off Page SEO - Off page SEO involves doing things online that point back to your
website. Various activities could draw attention to your website.
Which approach is going to be better for your website?
A combination of both are important but since the 2011 Google Panda update, on
page SEO is more important than ever. The more effort taken to carefully optimise
your site, the better. Why?
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3.  Search engines crawl each page of your website. Continuous optimisation,
including adding new content regularly will mean more perceived relevance
and more opportunities for new traffic.
 Many overused content farms have been devalued. Not long ago,
submissions to popular content sites could help you succeed with organic
SEO and while they do still provide value, they’re no longer as valuable. Off
page SEO has to be done more carefully than ever to ensure your site is
linked with authority sites, relevant sites, and sites with good online
reputations. The wrong choices will either be a waste of your time and
energy or in some cases could even do more harm than good.
But Don’t Stop Optimising Off Page Altogether!
Off page SEO tactics are still an important consideration and can bring both traffic
and search engines to your website so shouldn’t be discounted but care should be
taken to approach on page and off page SEO in a way that continually improves
your site’s rankings.
Some SEO companies haphazardly approach Off Page SEO. Here at Oracle
Digital, we do things differently and very deliberately both of the page and with On-
Page SEO.
We Post Regular On-Page Content
Every new page you create on your site creates new opportunities. Regular blog
posting makes a big difference.
New blog posts give you great on page SEO results because you can optimise
many facets of each blog post. Blog posts also give you off page SEO
opportunities as you can link to those new blog posts from elsewhere and help
them go viral. If you don’t know what to blog about or don’t have time for constant
content additions, we offer professional blog management services.
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4. We Take Advantage of Opportunities for Great Off-Page SEO
There are a lot of things we do to help clients increase page rank and get more
streams of traffic to their site. Guest posting on popular sites, press releases, social
media, video marketing, and other off page SEO strategies will all help you
increase your site’s potential for getting organic traffic and conversions. We
regularly analyse and tweak our efforts accordingly.
SEO: Done Right
Our SEO services can take the guesswork out of which SEO strategy is best. We
can help you appeal to search engines and to your desired prospective customer.
A multifaceted SEO approach that includes a website audit, research and analysis,
conversion testing, ongoing reporting, and other services will help you focus on
your business while we bring you new traffic and then help you convert it into
profitable traffic. Talk to us about your needs at 1300 899 851.
http://www.oracledigital.com.au
Oracle Digital
206 Nicholson Road
Subiaco, WA, 6008
Ph: 1300 899 851
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