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1. SEO CONSULTANCY SERVICEO P T I M I Z E Y O U R W E B S I T E F O R T O P R A N K I N G
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2. INTRODUCTION
If you were tasked with finding a high-quality
search engine optimization (SEO) partner, either
consultant, agency, contractor, or some mix
thereof, where would you start? Finding SEO
services that 1) don't suck, and 2) don't put
your job (because of a poor decision) or your
site (because of risky tactics) in jeopardy isn't a
trivial exercise. Beyond these essentials, what
about retaining SEO services that are truly a cut
above the norm, that are performed by a savvy
and high-quality partner that is someone you
can trust?
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3. SEO IS IN HIGH DEMAND
High-quality SEO is in high demand indeed.
There's a lot of money at stake, too. Traffic and
ranking improvements can mean millions of
dollars for a company's bottom-line revenues.
This has created a market with service providers
who are adept at selling SEO services, but less
skilled at carrying them out. Sadly, many SEO
services do little to move a company's bottom
line.
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4. HOW TO FIND A QUALITY SEO PARTNER?
But it's not as bad as it may seem. There are some
bright spots out there. Here's how to find a
quality SEO partner
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5. DEFINE WHAT YOU NEED.
In everything, there are specialists and particular
talents, and SEO is really no different. If your
site is a publisher needing traffic increases for
CPMs, you'll have much different requirements
than an e-commerce site looking for product-
level conversions. Are you looking for link
building emphasis, technical expertise, a
strategic partner for growth in SEO? Defining
what it is your site(s) need is the first step
toward finding a quality SEO partner.
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6. ASK AROUND.
Chances are someone you know already
has an opinion or two about a SEO
consultant or agency. Ask them. Use
your social connections on LinkedIn and
elsewhere (such as Twitter) to leverage
your trusted network, too. Some of the
best leads will be word-of-mouth
referrals from people you trust.
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7. READ TRADE PUBS.
Sites such as this one, ClickZ, Search Engine Land,
SEOmoz, SEOBook, and others are a great place to get
familiar with the faces and personalities of SEO. By
reading industry sites you'll get to know what each of the
contributors are like, what their particular style and
strengths are, and what their personality is like. It's
important when choosing a SEO partner that you not only
look at particular competencies and experiences, but also
what the personality fit is with your own company.
Remember, you're looking for a partner, and it helps to be
someone you'll enjoy working with.
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8. ATTEND CONFERENCES.
Conferences such as SES are probably the single
best way to vet potential SEO partners. There
are many advantages to being in person with
these people, and it will give you the greatest
ability to really "get" the particular skills and
areas of focus a SEO can provide. It doesn't
hurt that there are often many networking
opportunities with ample alcoholic beverages,
which always help to loosen lips and ease
inhibitions; a great time to ask some pointed
(and friendly) questions.
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9. DIP A TOE IN THE WATER.
Don't be afraid to ask for a test or
pilot, a three- to four-month trial, or
specific SEO project. This gives you
time to see what level of SEO the
partner can bring to the table, and
frees you up from committing to
anything long term while you're still
unsure
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10. WHAT WARNING SIGNS SHOULD YOU LOOK FOR?
But it's not as bad as it may seem.
There are some bright spots out
there. Here's how to find a quality
SEO partner:
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11. WATCH OUT FOR SEOS THAT CAN'T ANSWER
QUESTIONS CONFIDENTLY.
No one knows everything. In SEO, you can't
expect someone to answer every question you
pose with a perfect answer, but you can expect
them to answer honestly and confidently. You're
really just looking for confidence, generally:
how competent and composed is the SEO
you're dealing with? Do they know how to
answer questions logically and reasonably, or
do they get flustered and defensive by pointed
questions?
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12. BEWARE OF ODD PRICING PACKAGES
The days of optimizing 10, 20, or 100 URLs and
calling that "SEO" are over. SEO isn't about a
page or two, it's about a strategic approach that
leverages a site's unique offerings, whatever
they are. You can't do that by picking out a
selection of pages and calling that "good."
Companies that price by the page are using a
short-sighted approach that more than likely
doesn't have your best interests in line with
their own.
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13. BEWARE OF PACKAGES, PERIOD. SEO IS ORGANIC.
Selling SEO by the package is just plain wrong,
too. Why? Because SEO cannot be packaged. It
is by nature an organic discipline that requires
innovation, creativity, analysis and the
willingness to try "out of the box" things. "SEO
Package #1, 2, and 3" will stifle your SEO
opportunity by limiting the universe of potential
work that might need to happen to a set list of
pre-defined criteria that a SEO company has
placed within scope. This can impose
restrictions on your SEO campaign, which you
absolutely don't want.
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14. BEWARE OF SEOS USING TECHNIQUES THAT PUT YOU
AT RISK.
This includes buying links, cloaking with
an intent to deceive users and/or search
engines, stealing content, etc. Find out
and be assured that the partner you
choose doesn't mess around with any
tricks that could harm your company.
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15. BEWARE OF RESTRICTIVE CONTRACTS.
Watch out for contracts that require a 90-day out,
or that lock you into long-term commitments.
No SEO contract should ask for more than a 60-
day out, and a 30-day out is probably all that's
required.
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16. CONTACT US -
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http://marketing.clicksbazaar.com/seo-consultancy-service
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