Tips for getting more from paid marketing activities using techniques that anyone can put into practice from their desks.

1. SQUEEZE EVERY PENNY
from every marketing pound

2. Ⓒ Clear Thought Consulting Ltd

3. Ⓒ Clear Thought Consulting Ltd

4. Ⓒ Clear Thought Consulting Ltd

5. @bryonythomas | @clear_thinking
Ⓒ Clear Thought Consulting Ltd

6. @bryonythomas | @clear_thinking
Hosting An Event?
Ⓒ Clear Thought Consulting Ltd

7. @bryonythomas | @clear_thinking
Hosting An Event?
Ⓒ Clear Thought Consulting Ltd

8. @bryonythomas | @clear_thinking
Hosting An Event?
Add as LinkedIn
event
Ⓒ Clear Thought Consulting Ltd

9. @bryonythomas | @clear_thinking
Hosting An Event?
Add as LinkedIn
event
Post on third-party
websites, e.g. GWE
Ⓒ Clear Thought Consulting Ltd

10. @bryonythomas | @clear_thinking
Hosting An Event?
Add as LinkedIn
event
Post on third-party
websites, e.g. GWE
Add to email
signature
Ⓒ Clear Thought Consulting Ltd

11. @bryonythomas | @clear_thinking
Hosting An Event?
Add as LinkedIn
event
Post on third-party
websites, e.g. GWE
Add to email
signature
Tweet details with
link to page
Ⓒ Clear Thought Consulting Ltd

12. @bryonythomas | @clear_thinking
Hosting An Event?
Add as LinkedIn
event
Post on third-party
websites, e.g. GWE
Add to email
signature
Tweet details with
Create time-limited link to page
discount codes
Ⓒ Clear Thought Consulting Ltd

13. @bryonythomas | @clear_thinking
Hosting An Event?
Add as LinkedIn
event
Post on third-party
websites, e.g. GWE
Add to email
signature
Add details to your
business cards Tweet details with
Create time-limited link to page
discount codes
Ⓒ Clear Thought Consulting Ltd

14. @bryonythomas | @clear_thinking
Hosting An Event?
Add as LinkedIn
event
Post on third-party
websites, e.g. GWE
Record and post to
SlideShare
Add to email
signature
Add details to your
business cards Tweet details with
Create time-limited link to page
discount codes
Ⓒ Clear Thought Consulting Ltd

15. @bryonythomas | @clear_thinking
Hosting An Event?
Add as LinkedIn
event
Issue a press
release
Post on third-party
websites, e.g. GWE
Record and post to
SlideShare
Add to email
signature
Add details to your
business cards Tweet details with
Create time-limited link to page
discount codes
Ⓒ Clear Thought Consulting Ltd

16. @bryonythomas | @clear_thinking
Hosting An Event?
Have a follow-up
offer
Add as LinkedIn
event
Issue a press
release
Post on third-party
websites, e.g. GWE
Record and post to
SlideShare
Add to email
signature
Add details to your
business cards Tweet details with
Create time-limited link to page
discount codes
Ⓒ Clear Thought Consulting Ltd

17. @bryonythomas | @clear_thinking
Hosting An Event?
Have a follow-up
offer
Add as LinkedIn
event
Issue a press
release
Post on third-party
websites, e.g. GWE
Record and post to
SlideShare
Add to email
signature
Add details to your
business cards Tweet details with
Create time-limited link to page
discount codes
Ⓒ Clear Thought Consulting Ltd http://www.eventbrite.com/

18. @bryonythomas | @clear_thinking
Ⓒ Clear Thought Consulting Ltd

19. @bryonythomas | @clear_thinking
Secured Coverage?
Ⓒ Clear Thought Consulting Ltd

20. @bryonythomas | @clear_thinking
Secured Coverage?
Ⓒ Clear Thought Consulting Ltd

21. @bryonythomas | @clear_thinking
Secured Coverage?
Add search terms to
your headlines
Ⓒ Clear Thought Consulting Ltd

22. @bryonythomas | @clear_thinking
Secured Coverage?
Add search terms to
your headlines
Post links to
coverage on LinkedIn
Ⓒ Clear Thought Consulting Ltd

23. @bryonythomas | @clear_thinking
Secured Coverage?
Add search terms to
your headlines
Post links to
coverage on LinkedIn
Tweet links to press
coverage
Ⓒ Clear Thought Consulting Ltd

24. @bryonythomas | @clear_thinking
Secured Coverage?
Add search terms to
your headlines
Post links to
coverage on LinkedIn
Tweet links to press
coverage
Add links to
coverage to your
website
Ⓒ Clear Thought Consulting Ltd

25. @bryonythomas | @clear_thinking
Secured Coverage?
Add search terms to
your headlines
Post links to
coverage on LinkedIn
Tweet links to press
coverage
Add links to
Use online coverage to your
comments to add website
depth
Ⓒ Clear Thought Consulting Ltd

26. @bryonythomas | @clear_thinking
Secured Coverage?
Add search terms to
your headlines
Post links to
coverage on LinkedIn
Tweet links to press
coverage
Get a re-print and
send as DM Add links to
Use online coverage to your
comments to add website
depth
Ⓒ Clear Thought Consulting Ltd

27. @bryonythomas | @clear_thinking
Secured Coverage?
Add search terms to
your headlines
Post links to
coverage on LinkedIn
Use as starting
point for blog
Tweet links to press
coverage
Get a re-print and
send as DM Add links to
Use online coverage to your
comments to add website
depth
Ⓒ Clear Thought Consulting Ltd

28. @bryonythomas | @clear_thinking
Secured Coverage?
Add search terms to
your headlines
Use snippets in
marketing materials
Post links to
coverage on LinkedIn
Use as starting
point for blog
Tweet links to press
coverage
Get a re-print and
send as DM Add links to
Use online coverage to your
comments to add website
depth
Ⓒ Clear Thought Consulting Ltd

29. @bryonythomas | @clear_thinking
Secured Coverage?
Quote in new
business proposals
Add search terms to
your headlines
Use snippets in
marketing materials
Post links to
coverage on LinkedIn
Use as starting
point for blog
Tweet links to press
coverage
Get a re-print and
send as DM Add links to
Use online coverage to your
comments to add website
depth
Ⓒ Clear Thought Consulting Ltd

30. @bryonythomas | @clear_thinking
Secured Coverage?
Quote in new
business proposals
Add search terms to
your headlines
Use snippets in
marketing materials
Post links to
coverage on LinkedIn
Use as starting
point for blog
Tweet links to press
coverage
Get a re-print and
send as DM Add links to
Use online coverage to your
comments to add website
depth
Ⓒ Clear Thought Consulting Ltd http://bit.ly/pr-sales-funnel

31. @bryonythomas | @clear_thinking
Ⓒ Clear Thought Consulting Ltd

32. @bryonythomas | @clear_thinking
Sending DM?
Ⓒ Clear Thought Consulting Ltd

33. @bryonythomas | @clear_thinking
Sending DM?
Ⓒ Clear Thought Consulting Ltd

34. @bryonythomas | @clear_thinking
Sending DM?
Pre-qualification
phone call
Ⓒ Clear Thought Consulting Ltd

35. @bryonythomas | @clear_thinking
Sending DM?
Pre-qualification
phone call
Find them on
Twitter
Ⓒ Clear Thought Consulting Ltd

36. @bryonythomas | @clear_thinking
Sending DM?
Pre-qualification
phone call
Find them on
Twitter
Find them on
LinkedIn
Ⓒ Clear Thought Consulting Ltd

37. @bryonythomas | @clear_thinking
Sending DM?
Pre-qualification
phone call
Find them on
Twitter
Find them on
LinkedIn
Blog on a related
subject
Ⓒ Clear Thought Consulting Ltd

38. @bryonythomas | @clear_thinking
Sending DM?
Pre-qualification
phone call
Find them on
Twitter
Find them on
LinkedIn
Blog on a related
Phone-call on the subject
day the DM lands
Ⓒ Clear Thought Consulting Ltd

39. @bryonythomas | @clear_thinking
Sending DM?
Pre-qualification
phone call
Find them on
Twitter
Find them on
LinkedIn
Direct to a download
with data-capture Blog on a related
Phone-call on the subject
day the DM lands
Ⓒ Clear Thought Consulting Ltd

40. @bryonythomas | @clear_thinking
Sending DM?
Pre-qualification
phone call
Find them on
Twitter
Follow-up call to
responders
Find them on
LinkedIn
Direct to a download
with data-capture Blog on a related
Phone-call on the subject
day the DM lands
Ⓒ Clear Thought Consulting Ltd

41. @bryonythomas | @clear_thinking
Sending DM?
Pre-qualification
phone call
Hand-write the
address
Find them on
Twitter
Follow-up call to
responders
Find them on
LinkedIn
Direct to a download
with data-capture Blog on a related
Phone-call on the subject
day the DM lands
Ⓒ Clear Thought Consulting Ltd

42. @bryonythomas | @clear_thinking
Sending DM?
A reminder
email if you have their
address Pre-qualification
phone call
Hand-write the
address
Find them on
Twitter
Follow-up call to
responders
Find them on
LinkedIn
Direct to a download
with data-capture Blog on a related
Phone-call on the subject
day the DM lands
Ⓒ Clear Thought Consulting Ltd

43. @bryonythomas | @clear_thinking
Ⓒ Clear Thought Consulting Ltd

44. @bryonythomas | @clear_thinking
Offering Discounts?
Ⓒ Clear Thought Consulting Ltd

45. @bryonythomas | @clear_thinking
Offering Discounts?
Ⓒ Clear Thought Consulting Ltd

46. @bryonythomas | @clear_thinking
Offering Discounts?
Make them time-
limited
Ⓒ Clear Thought Consulting Ltd

47. @bryonythomas | @clear_thinking
Offering Discounts?
Make them time-
limited
Different codes
for different
people
Ⓒ Clear Thought Consulting Ltd

48. @bryonythomas | @clear_thinking
Offering Discounts?
Make them time-
limited
Different codes
for different
people
Add a Twitter
discount
Ⓒ Clear Thought Consulting Ltd

49. @bryonythomas | @clear_thinking
Offering Discounts?
Make them time-
limited
Different codes
for different
people
Add a Twitter
discount
Add a LinkedIn
discount
Ⓒ Clear Thought Consulting Ltd

50. @bryonythomas | @clear_thinking
Offering Discounts?
Make them time-
limited
Different codes
for different
people
Add a Twitter
discount
Add a LinkedIn
Issue a press discount
release
Ⓒ Clear Thought Consulting Ltd

51. @bryonythomas | @clear_thinking
Offering Discounts?
Make them time-
limited
Different codes
for different
people
Add a Twitter
discount
Add a refer-a-friend
form Add a LinkedIn
Issue a press discount
release
Ⓒ Clear Thought Consulting Ltd

52. @bryonythomas | @clear_thinking
Offering Discounts?
Make them time-
limited
Different codes
for different
Add to email people
signature
Add a Twitter
discount
Add a refer-a-friend
form Add a LinkedIn
Issue a press discount
release
Ⓒ Clear Thought Consulting Ltd

53. @bryonythomas | @clear_thinking
Offering Discounts?
Make them time-
limited
Run a competition
Different codes
for different
Add to email people
signature
Add a Twitter
discount
Add a refer-a-friend
form Add a LinkedIn
Issue a press discount
release
Ⓒ Clear Thought Consulting Ltd

54. @bryonythomas | @clear_thinking
Offering Discounts?
Post details on
third-party sites
Make them time-
limited
Run a competition
Different codes
for different
Add to email people
signature
Add a Twitter
discount
Add a refer-a-friend
form Add a LinkedIn
Issue a press discount
release
Ⓒ Clear Thought Consulting Ltd

55. @bryonythomas | @clear_thinking
SOCIAL MEDIA STARTER KIT
Ⓒ Clear Thought Consulting Ltd

56. @bryonythomas | @clear_thinking
SOCIAL MEDIA STARTER KIT
http://bit.ly/clear-thought-training
From £199
Ⓒ Clear Thought Consulting Ltd

57. www.clear-thought.co.uk