Consider these three tips when planning your next marketing blitz! The most successful external marketing campaigns aren’t just about the results! Most companies have a great opportunity to generate excitement internally as well when they launch a marketing campaign – yielding results that will go far for company morale and campaign buy-in.

1. Who better to promote your next marketing campaign than your own team?
Consider these three tips when planning your next marketing blitz!
The most successful external marketing campaigns aren’t just about the results! Most
companies have a great opportunity to generate excitement internally as well when
they launch a marketing campaign – yielding results that will go far for company
morale and campaign buy-in.
While those of you reading this blog would put ROI
as a top contender for marketing campaign
outcomes. I am willing to bet the internal upshots
will be a welcome result of the investment.
So how do you accomplish both objectives with
your next marketing campaign: ROI and Company
Morale? It’s simple – keep BOTH external and
internal audiences in mind. When crafting the
external campaign, define the standard criteria: audience, purpose, objective,
medium, etc. But instead of ending it there and having one individual or one group
build everything out, utilize the entire company as a collective think tank.
The success of the campaign often depends on its promotion by your inside team. Take
the time to get to know what they think is best for a campaign and utilize them for all
of their creative thinking and suggestions for ways to make your marketing campaign a
success! Keep employees involved in the whole process of development, not just the
promotion of the end result. Next time you start to bring a marketing campaign
together, consider these ways to involve your team:
1. Engage Employees at the Planning Stage
At the start of your marketing campaign planning, involve a representative
group of employees in the strategy meetings and development sessions.
Encourage employees to share their opinions about the direction you are
taking, and give them opportunities to chime in with feedback and ideas.It’s
amazing how creative employees can be when given the opportunity – and
often times they have ideas you would have never thought of! The more
involved employees are in the marketing campaign planning, brainstorming
themes (even if theirs isn’t chosen), ironing out logistics – the more fired-up
they will in supporting the campaign.
2. Take a Vote
After the marketing campaign ideas are shared, determine which three ideas
you like best and would be happy with as the campaign theme, then invite the
employees on the committee – or you could even open it up company-wide – to
vote on the top picks.

2. 3. Make it Fun
The most important part of the marketing campaign is the energy behind it.
Make this experience a positive and fun moment for the whole company. Host a
marketing campaign launch party where you can share all the components of
the campaign, make sure all employees understand the messages being
communicated and know how to respond should a prospect ask questions, and
celebrate the campaign launch. This can be as simple as bringing in bagels and
coffee or providing an afternoon snack-break to officially mark the launch; or
you can go all out and have buttons or t-shirts made that reflect the campaign
theme, decorate the office, or launch a contest associated with the campaign.
The idea here is to create positive energy and excitement.
These ideas could be just what you need to jump-start your next marketing campaign.
Give your employees that extra boost of encouragement and create energy amongst
the team that can’t be stopped. It is a step often overlooked, but can be incredibly
effective in generating greater campaign success. So engage your team on your next
marketing campaign, and let us know the results!