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Case Study 9
SynapSense
  Oct 12, 2011




                 ⓒ 2011 insprout Corporation.
                            All rights reserved
Company Overview


   Name        SynapSense

               2365 Iron Point Road, Suite 100
Headquarters
               Folsom, CA 95630

Year Founded   March 2006


 Employees     43 employees (registered on linkedin as of Oct. 2011)

  Business     Provides wireless instrumentation solutions that offer energy
   Sectors     efficiency and carbon footprint reduction for data centers



                                    2                             ⓒ 2011 insprout Corporation.
                                                                             All rights reserved
Funding History
               Year     Amount           Participants in the Round
                                 American River Ventures,
Series A     May.2006   1.5M
                                 DFJ Frontier

                                 Emerald Technology Ventures, Nth Power
Series B     Sep.2007   10M
                                 American River Ventures, DFJ Frontier

Series B’    May.2009   7M       Same as Series B Plus Sequoia Capital

                                 Same as Series B’ Plus GE Energy Financial
Series B’’   Jul.2010   5M
                                 Services, Robert Bosch Venture Capital

                                 Same as Series B’’ Plus Crosslink Capital,
Series C     Jul.2011   16M
                                 Aeris Capital

  Total          -      39.5M                         -
                                   3                             ⓒ 2011 insprout Corporation.
                                                                            All rights reserved
SynapSense Data Center Optimization Platform

 It essentially monitors heat, pressure andmoisture in data centers,
 and then provides recommendations on how to curb power.

  Environmental                   SynapSense                      Assessment &
   Monitoring                   Active Control™                   Optimization

  It consists of three basic     It deploys wireless sensors     It conducts quarterly or
components: the SynapSense     used to measure server inlet    yearly assessments and
wireless network, console      temperature and subfloor        collaborate with clients to
application, and a browser-    pressure differential to        optimize their data center,
based user interface.          manage CRAH temperature         targeting up to 30 percent
  It provides real-time PUE    set points and variable fan     reduction in cooling energy.
and air mixing metrics to      speeds.
continuously measure             This approach optimizes
energy efficiency              cooling capacity and saves
improvements                   20-35% of cooling costs.

                                            4                              ⓒ 2011 insprout Corporation.
                                                                                      All rights reserved
Closer Look 1: Environmental Monitoring

It provides real-time data of Power Usage Effectiveness (PUE)
through wireless network sensors.

     Wireless Network Sensors             Real-Time PUE




                                5                     ⓒ 2011 insprout Corporation.
                                                                 All rights reserved
Closer Look 2: SynapSense Active Control™

    It leverages a deployment of wireless sensors used to measure server inlet
    temperature and subfloor pressure differential to manage CRAH temperature set
    points and variable fan speeds. The Active Control three-step process includes:


                                    •    Includes environmental conditions, total IT load,
         1.Baseline                      cooling capacity and cooling efficiency
         Data Center
                                    •    Optimization includes, rebalancing the raised floor,
    2.Optimize Airflow                   air-mixing mitigation, and matching cooling capacity
       Management                        to IT load
                                    •    Optimizes cooling capacity and saves 20-35% of
      3.Active Control
                                         cooling costs by minimizing the fan energy to meet
                                         server CFM requirements

                                                              6                    ⓒ 2011 insprout Corporation.
For more information, please go to http://www.youtube.com/watch?v=jQ1jn83-Mo4                 All rights reserved
Closer Look 3: Assessment & Optimization Services

  It conducts quarterly or yearly assessments and collaborate with you to optimize
  your data center, targeting up to 30 percent reduction in cooling energy.


Baseline Pressure Before Optimization       Optimized Pressure Floor After Changes




                                        7                             ⓒ 2011 insprout Corporation.
                                                                                 All rights reserved
Citations

English
http://gigaom.com/cleantech/ge-invests-in-green-data-center-startup-synapsense/
http://www.datacenterknowledge.com/archives/2011/08/04/synapsense-focusing-on-
the-roi-in-dcim/
http://www.greentechmedia.com/articles/read/mixed-greens-synapsense-raises-16m-for-
green-it/
Japanese
http://jp.techcrunch.com/archives/20110719synapsense-raises-16-million-to-help-data-
centers-save-on-energy-bills/
http://d.hatena.ne.jp/Chakoando/20110114/1295039594
http://greening-data-centers.blogspot.com/2009/08/sentilla.html


                                           8                              ⓒ 2011 insprout Corporation.
                                                                                     All rights reserved
TO BE CONTINUED
We will analyze in detail various EMS technologies and
             companies in those domains




                         9                      ⓒ 2011 insprout Corporation.
                                                           All rights reserved

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20111012 synapsense english

  • 1. Case Study 9 SynapSense Oct 12, 2011 ⓒ 2011 insprout Corporation. All rights reserved
  • 2. Company Overview Name SynapSense 2365 Iron Point Road, Suite 100 Headquarters Folsom, CA 95630 Year Founded March 2006 Employees 43 employees (registered on linkedin as of Oct. 2011) Business Provides wireless instrumentation solutions that offer energy Sectors efficiency and carbon footprint reduction for data centers 2 ⓒ 2011 insprout Corporation. All rights reserved
  • 3. Funding History Year Amount Participants in the Round American River Ventures, Series A May.2006 1.5M DFJ Frontier Emerald Technology Ventures, Nth Power Series B Sep.2007 10M American River Ventures, DFJ Frontier Series B’ May.2009 7M Same as Series B Plus Sequoia Capital Same as Series B’ Plus GE Energy Financial Series B’’ Jul.2010 5M Services, Robert Bosch Venture Capital Same as Series B’’ Plus Crosslink Capital, Series C Jul.2011 16M Aeris Capital Total - 39.5M - 3 ⓒ 2011 insprout Corporation. All rights reserved
  • 4. SynapSense Data Center Optimization Platform It essentially monitors heat, pressure andmoisture in data centers, and then provides recommendations on how to curb power. Environmental SynapSense Assessment & Monitoring Active Control™ Optimization It consists of three basic It deploys wireless sensors It conducts quarterly or components: the SynapSense used to measure server inlet yearly assessments and wireless network, console temperature and subfloor collaborate with clients to application, and a browser- pressure differential to optimize their data center, based user interface. manage CRAH temperature targeting up to 30 percent It provides real-time PUE set points and variable fan reduction in cooling energy. and air mixing metrics to speeds. continuously measure This approach optimizes energy efficiency cooling capacity and saves improvements 20-35% of cooling costs. 4 ⓒ 2011 insprout Corporation. All rights reserved
  • 5. Closer Look 1: Environmental Monitoring It provides real-time data of Power Usage Effectiveness (PUE) through wireless network sensors. Wireless Network Sensors Real-Time PUE 5 ⓒ 2011 insprout Corporation. All rights reserved
  • 6. Closer Look 2: SynapSense Active Control™ It leverages a deployment of wireless sensors used to measure server inlet temperature and subfloor pressure differential to manage CRAH temperature set points and variable fan speeds. The Active Control three-step process includes: • Includes environmental conditions, total IT load, 1.Baseline cooling capacity and cooling efficiency Data Center • Optimization includes, rebalancing the raised floor, 2.Optimize Airflow air-mixing mitigation, and matching cooling capacity Management to IT load • Optimizes cooling capacity and saves 20-35% of 3.Active Control cooling costs by minimizing the fan energy to meet server CFM requirements 6 ⓒ 2011 insprout Corporation. For more information, please go to http://www.youtube.com/watch?v=jQ1jn83-Mo4 All rights reserved
  • 7. Closer Look 3: Assessment & Optimization Services It conducts quarterly or yearly assessments and collaborate with you to optimize your data center, targeting up to 30 percent reduction in cooling energy. Baseline Pressure Before Optimization Optimized Pressure Floor After Changes 7 ⓒ 2011 insprout Corporation. All rights reserved
  • 9. TO BE CONTINUED We will analyze in detail various EMS technologies and companies in those domains 9 ⓒ 2011 insprout Corporation. All rights reserved